Reports indicate that Meta Platforms is preparing to introduce advertising to Threads, perhaps as soon as January. Threads is the year-old social platform it launched to compete with Twitter in July 2023, the same month Elon Musk was rebranding that platform as X. Meta is looking to begin Threads’ transition to ad support by initially allowing only a small group of advertisers to create and publish ads before opening the platform to the ad industry at large later in the year. Head of Instagram Adam Mosseri, who also runs Threads, has said Meta is “definitely” planning to open ad inventory on Threads. Continue reading Meta Readies Year-Old Threads for Advertising in Early 2025

Adobe is introducing a free, web-based Content Authenticity app that lets creators “sign” their work with the aim of protecting rights and controlling attribution against unwanted AI attention. It allows creators to assign “do not train” tags to images, video or audio. Batch designation is another convenience those with voluminous output will appreciate as a time saver. Users can select the Generative AI Training and Usage Preference options in the Adobe Content Authenticity app to set preferences, whether or not the work was created using Adobe Creative Cloud apps. Continue reading Free Adobe Content Authenticity Web App Shields Against AI

After teasing a big screen interface for months, social media company X has released the beta version of its new TV app called X TV, designed to provide “a massive leap forward in transforming X into a video-first platform,” while looking to compete with industry leaders such as Google’s YouTube. Importantly, the new presentation provides X with video-specific play for ad partners, which the Elon Musk-owned company has been attempting to lure back after loosened content moderation standards sent many fleeing. X CEO Linda Yaccarino said the X TV app is debuting ad-free, but reports indicate the company will introduce ad options in the future. Continue reading X Launches a Beta Version of Its Video Offering on App Stores

Adobe, OpenAI and Microsoft are among the major firms backing a California bill that would require tech companies to label AI-generated content with watermarks embedded in the metadata. Such data is easily accessible via browser for material circulated on the Internet, and the initiative would likely involve a campaign to educate the general public on how to find it. The proposed law encompasses video and audio as well as images. The three companies currently supporting the bill initially opposed it, using terms like “unworkable” and “overly burdensome.” Continue reading Bill Mandating GenAI Watermarks Gains Support in California

Meta is rolling out new Threads features for brands and creators in its continued push to take market and audience share from X. Although the Threads social networking platform still does not accept advertising, it is clearly working to create a brand friendly environment as it prepares to launch paid media. The platform has added insight tools that measure content performance across age, gender and geography. Also new is the ability to reorder columns and to save up to 100 drafts per account. Scheduled posts are “coming soon.” The new features are available for web users and are being explored for mobile. Continue reading Meta’s Threads Offers Analytics as it Prepares to Accept Ads

YouTube, which began testing crowdsourced fact-checking in June, is now expanding the experiment by inviting users to try the feature. Likened to the Community Notes accountability method introduced by Twitter and continued under X, YouTube’s as yet unnamed feature lets users provide context and corrections to posts that might be misleading or false. “You can sign up to submit notes on videos you find inaccurate or unclear,” YouTube explains, adding that “after submission, your note is reviewed and rated by others.” Notes widely rated as helpful “may be published and appear below the video.” Continue reading YouTube Tests Expanded Community Fact-Checking for Video

Zoom is starting to launch its AI-powered tools first announced in October. Available to Zoom Workplace subscribers, the new Zoom Docs has been engineered from the ground up for AI optimization, leveraging Zoom’s AI Companion for what the company says will result in increased productivity and collaboration. Zoom Docs users will be able to open documents from within the videoconferencing app and can use generative AI to help write and edit them. The results will be easily shareable, Zoom says of its bid to compete with biggies like Google and Microsoft in the business productivity space. Continue reading Zoom Introduces AI-Powered Productivity Tools for Workplace

New documents submitted to state regulators for license applications are shedding light on how Elon Musk plans to make his X app into a payment platform that competes with services like Venmo and PayPal. Plans include letting users store money within their X accounts that can then be applied to purchases — including in physical stores — or issuing payment to other individuals or businesses. The filings come as X seeks to expand its revenue pool beyond advertising, which had in its Twitter days accounted for as much as 90 percent of sales. Ad income is said to have fallen below that threshold since Musk purchased the company in October 2022. Continue reading Musk Takes Next Step Toward Making X an ‘Everything App’

The European Commission is expanding its investigation of Apple based on preliminary findings of anticompetitive breach of the new Digital Markets Act (DMA). The Commission has found the App Store engages in “anti-steering” by preventing app purveyors from offering consumers “alternative channels for offers and content.” The Commission also opened a new investigation into App Store developer contracts, citing  the “core technology fee” implemented in January in what was perceived as a workaround to the new European Union rules, saying such policies “fall short of ensuring effective compliance with Apple’s obligations under the DMA.” Continue reading Apple in EU Crosshairs for Anticompetitive Action Under DMA

YouTube is experimenting with a feature that allows viewers to add contextual “Notes” under videos, similar to what X does with its Community Notes. The Google-owned company says the intent is to provide clarity around things like “when a song is meant to be a parody,” when newly reviewed products are available for purchase, or “when older footage is mistakenly portrayed as a current event.” However, the timing preceding a pivotal U.S. presidential election and facing concerns about deepfakes and  misinformation is no doubt intentional. The pilot will initially be available on mobile in the United States. Continue reading YouTube to Tackle Misinformation with Crowdsourced Notes

More U.S. youth are relying on TikTok for news, according to a study by the Pew Research Center, which says young adults increasingly believe the short-form social video platform exposes them to information they don’t see elsewhere, even though they don’t primarily associate it with news. Among those who use TikTok, only 15 percent cite “news” as a major incentive for using the app. The study, which examines American news consumption on social media platforms, found X to be the most popular news source across all demographics, beating Meta’s Facebook and Instagram as well as ByteDance’s TikTok. Continue reading Pew Says Youth Turn to TikTok for News, but X Tops Overall

China’s Kuaishou Technology has a video generator called Kling AI in public beta that is getting great word-of-mouth, with comments from “incredibly realistic” to “Sora killer,” a reference to OpenAI’s still in closed beta video generator. Kuaishou claims that using only text prompts, Kling can generate “AI videos that closely mimic the real world’s complex motion patterns and physical characteristics,” in sequences as long as two minutes at 30 fps and 1080p, while supporting various aspect ratios. Kuaishou is China’s second most popular short-form video app, after ByteDance’s Douyin, the Chinese version of TikTok. Continue reading ByteDance Rival Kuaishou Creates Kling AI Video Generator

Elon Musk’s xAI has secured $6 billion in Series B funding. While the company says the funds will be “used to take xAI’s first products to market, build advanced infrastructure, and accelerate the research and development,” some outlets are reporting a significant portion is earmarked to build an AI supercomputer to power the next generation of its foundation model Grok. The company publicly released the open-source Grok-1 as a chatbot on X social in November, and recently debuted Grok-1.5 and 1.5V iterations with long-context capability and image understanding. Continue reading Musk Said to Envision Supercomputer as xAI Raises $6 Billion

Meta Platforms is testing its own TweetDeck-like app for Threads, the text-and-image focused social network it launched in early July 2023 to rival what was then Twitter (becoming X later that month). The new feature allows test users to pin up to 100 feeds on a homepage and display them on a single screen, making it simple to peruse posts from different follows, recommendation feeds or content propagated through specific topics or keywords. The experimental layout is currently being tested only for Threads on the web. Threads currently has more than 150 million users. Continue reading Threads Tests New Feature That Draws Comparisons to X Pro

TikTok is experimenting with allowing users to upload 60-minute videos. The feature is being tested among a limited group of users in certain markets, with no immediate plans for a wider rollout, according to reports, which couch it as a move to take on the short-form platform’s biggest competitor, Google’s YouTube. TikTok debuted in 2016 with a native video format of 15-seconds, though the company has been expanding permissible durations over the years. TikTok users have reportedly been requesting the ability to post longer content for areas such tutorials, demos and sketch comedy. Continue reading TikTok Tests Long-Form Video That Could Challenge YouTube