Reports indicate that Meta Platforms is preparing to introduce advertising to Threads, perhaps as soon as January. Threads is the year-old social platform it launched to compete with Twitter in July 2023, the same month Elon Musk was rebranding that platform as X. Meta is looking to begin Threads’ transition to ad support by initially allowing only a small group of advertisers to create and publish ads before opening the platform to the ad industry at large later in the year. Head of Instagram Adam Mosseri, who also runs Threads, has said Meta is “definitely” planning to open ad inventory on Threads. Continue reading Meta Readies Year-Old Threads for Advertising in Early 2025

Yahoo News has signed up to use San Jose-based cybersecurity company McAfee’s deepfake image detection technology. The scalable McAfee system can “quickly identify images that may have been produced or modified using AI, including deepfake images,” flagging them for the Yahoo News editorial standards team for human review. The standards team then “determines whether the flagged images meet the platform’s editorial guidelines.” The partnership provides news aggregator Yahoo with an extra layer of protection as it deals with a large network of global publishers in addition to policing its original content. Continue reading Yahoo Using McAfee’s Modified Image Detector to Flag Fakes

After teasing a big screen interface for months, social media company X has released the beta version of its new TV app called X TV, designed to provide “a massive leap forward in transforming X into a video-first platform,” while looking to compete with industry leaders such as Google’s YouTube. Importantly, the new presentation provides X with video-specific play for ad partners, which the Elon Musk-owned company has been attempting to lure back after loosened content moderation standards sent many fleeing. X CEO Linda Yaccarino said the X TV app is debuting ad-free, but reports indicate the company will introduce ad options in the future. Continue reading X Launches a Beta Version of Its Video Offering on App Stores

Meta is rolling out new Threads features for brands and creators in its continued push to take market and audience share from X. Although the Threads social networking platform still does not accept advertising, it is clearly working to create a brand friendly environment as it prepares to launch paid media. The platform has added insight tools that measure content performance across age, gender and geography. Also new is the ability to reorder columns and to save up to 100 drafts per account. Scheduled posts are “coming soon.” The new features are available for web users and are being explored for mobile. Continue reading Meta’s Threads Offers Analytics as it Prepares to Accept Ads

Grok-2 and Grok-2 mini, the latest generative chatbots from Elon Musk’s xAI, create images with seemingly few guardrails. Early pictures of notable personalities such as Bill Gates, Donald Trump and Kamala Harris in questionable or compromising settings may not appear photorealistic to a trained eye, but they are still described in many cases to be quite realistic. Powered by the FLUX.1 AI model from Black Forest Labs, Grok-2 and Grok-2 mini are available in beta on X social for Premium and Premium+ subscribers and will be coming to xAI’s enterprise API later this month, according to the company. Continue reading xAI’s Grok-2 Generates Realistic Images with Few Guardrails

YouTube, which began testing crowdsourced fact-checking in June, is now expanding the experiment by inviting users to try the feature. Likened to the Community Notes accountability method introduced by Twitter and continued under X, YouTube’s as yet unnamed feature lets users provide context and corrections to posts that might be misleading or false. “You can sign up to submit notes on videos you find inaccurate or unclear,” YouTube explains, adding that “after submission, your note is reviewed and rated by others.” Notes widely rated as helpful “may be published and appear below the video.” Continue reading YouTube Tests Expanded Community Fact-Checking for Video

The U.S. Copyright Office is warning of an urgent national need for protection against deepfakes. In the first installment of a multipart report on the adverse effects of artificial intelligence on copyright, the office recommends the immediate enactment of a law to combat AI-driven “digital replicas.” Acknowledging that copyright has always had a symbiotic relationship with technology, as well as AI’s tremendous potential, the report nonetheless decries the proliferation of AI-generated deepfakes, “from celebrities’ images endorsing products to politicians’ likenesses seeking to affect voter behavior.” Continue reading Copyright Office Calls for Federal Law Regulating Deepfakes

New documents submitted to state regulators for license applications are shedding light on how Elon Musk plans to make his X app into a payment platform that competes with services like Venmo and PayPal. Plans include letting users store money within their X accounts that can then be applied to purchases — including in physical stores — or issuing payment to other individuals or businesses. The filings come as X seeks to expand its revenue pool beyond advertising, which had in its Twitter days accounted for as much as 90 percent of sales. Ad income is said to have fallen below that threshold since Musk purchased the company in October 2022. Continue reading Musk Takes Next Step Toward Making X an ‘Everything App’

The European Commission is expanding its investigation of Apple based on preliminary findings of anticompetitive breach of the new Digital Markets Act (DMA). The Commission has found the App Store engages in “anti-steering” by preventing app purveyors from offering consumers “alternative channels for offers and content.” The Commission also opened a new investigation into App Store developer contracts, citing  the “core technology fee” implemented in January in what was perceived as a workaround to the new European Union rules, saying such policies “fall short of ensuring effective compliance with Apple’s obligations under the DMA.” Continue reading Apple in EU Crosshairs for Anticompetitive Action Under DMA

Runway ML has introduced a new foundation model, Gen-3 Alpha, which the company says can generate high-quality, realistic scenes of up to 10 seconds long from text prompts, still images or a video sample. Offering a variety of camera movements, Gen-3 Alpha will initially roll out to Runway’s paid subscribers, but the company plans to add a free version in the future. Runway says Gen-3 Alpha is the first of a new series of models trained on the company’s new large-scale multimodal infrastructure, which offers improvements “in fidelity, consistency, and motion over Gen-2,” released last year. Continue reading Runway’s Gen-3 Alpha Creates AI Videos Up to 10-Seconds

More U.S. youth are relying on TikTok for news, according to a study by the Pew Research Center, which says young adults increasingly believe the short-form social video platform exposes them to information they don’t see elsewhere, even though they don’t primarily associate it with news. Among those who use TikTok, only 15 percent cite “news” as a major incentive for using the app. The study, which examines American news consumption on social media platforms, found X to be the most popular news source across all demographics, beating Meta’s Facebook and Instagram as well as ByteDance’s TikTok. Continue reading Pew Says Youth Turn to TikTok for News, but X Tops Overall

China’s Kuaishou Technology has a video generator called Kling AI in public beta that is getting great word-of-mouth, with comments from “incredibly realistic” to “Sora killer,” a reference to OpenAI’s still in closed beta video generator. Kuaishou claims that using only text prompts, Kling can generate “AI videos that closely mimic the real world’s complex motion patterns and physical characteristics,” in sequences as long as two minutes at 30 fps and 1080p, while supporting various aspect ratios. Kuaishou is China’s second most popular short-form video app, after ByteDance’s Douyin, the Chinese version of TikTok. Continue reading ByteDance Rival Kuaishou Creates Kling AI Video Generator

Instagram is testing unskippable ads that will appear in users’ feeds. Screenshots of the new ad unit, which users can’t scroll through, began circulating on sites like Reddit and X, prompting general outrage, followed by confirmation that the test is underway. The ads include a countdown timer like those used in some streaming shows that prevent the ability to fast forward and also lock users onto the message without the ability to browse elsewhere on the site until the ad plays through. The approach is similar to the YouTube model for ads that appear before and midway through videos. Continue reading Instagram Users Angered by Test of ‘Unskippable’ Video Ads

Elon Musk’s xAI has secured $6 billion in Series B funding. While the company says the funds will be “used to take xAI’s first products to market, build advanced infrastructure, and accelerate the research and development,” some outlets are reporting a significant portion is earmarked to build an AI supercomputer to power the next generation of its foundation model Grok. The company publicly released the open-source Grok-1 as a chatbot on X social in November, and recently debuted Grok-1.5 and 1.5V iterations with long-context capability and image understanding. Continue reading Musk Said to Envision Supercomputer as xAI Raises $6 Billion

Meta Platforms is testing its own TweetDeck-like app for Threads, the text-and-image focused social network it launched in early July 2023 to rival what was then Twitter (becoming X later that month). The new feature allows test users to pin up to 100 feeds on a homepage and display them on a single screen, making it simple to peruse posts from different follows, recommendation feeds or content propagated through specific topics or keywords. The experimental layout is currently being tested only for Threads on the web. Threads currently has more than 150 million users. Continue reading Threads Tests New Feature That Draws Comparisons to X Pro