When it comes to gaming, Microsoft is not just about Xbox, the popular gaming console it introduced in 2001. Microsoft VP of Global Revenue & Business Planning Jonathan Stringfield wants brands to know that they can reach a broad ecosystem of gamers not just on its console but on mobile devices and PCs. “Consumers expect to be able to watch entertainment across platforms,” he said during a CES 2025 panel discussion. “That’s what we’re doing in the gaming space. And that’s a space that is exploding — not just in overall numbers but who those gamers are.” Continue reading CES: Microsoft Courts Brands for Its Three Gaming Platforms

Microsoft is releasing a mini PC designed specifically to access the cloud version of Windows. The $349 Windows 365 Link is a compact, fanless system that will connect local monitors and peripherals to Windows in the cloud. Microsoft plans to bring it to market next year as a companion to the Windows 365 cloud suite, helping companies transition employees to virtual machines. The concept is described as the first move toward a new type of “boot to cloud PCs” that offer little in the way of versatility, but are cheap, easy to operate and secure. Continue reading Microsoft’s Windows 365 Link a Mini PC for Cloud Streaming

Nvidia is updating its cloud-based GeForce NOW game platform with 1440p streaming, ultrawide resolution and, in lieu of a price increase, a 100-hour monthly playtime cap for new subscribers at the Priority tier (now called Performance), or Ultimate level, effective January 1. Existing Priority members will be automatically upgraded to Performance, which also lets members save in-game graphics settings across streaming sessions, including GeForce RTX features in supported titles. Ultimate members continue with RTX 4080-powered game performance of up to 4K resolution at 120 fps, or 1080p and 240 fps in Competitive mode. Continue reading Nvidia Ups GeForce NOW Gaming Cloud to 1440p Streaming

Sony’s $700 PlayStation 5 Pro promises improved graphics and gameplay. The midcycle upgrade, releasing next month, aims to keep the console competitive with — or better than — ever-evolving game PCs. Sony says the new model supports 8K gaming, an upgrade to the native 4K available with the PS5. For those gamers interested in a disc drive for the PS5 Pro, an $80 model is available. Sony Interactive Entertainment’s popular “Gran Turismo 7” racing simulation game is poised to be the first 8K title for the PS5 Pro. Sony says the GPU on the PS5 Pro has 67 percent more compute and 28 percent faster memory, for rendering that is 45 percent faster than its predecessor. Continue reading New Sony PS5 Pro Supports 8K and Improves 4K Ray Tracing

Microsoft has three new Xbox consoles slated for the holiday shopping season, including an all-digital Xbox Series X model in Robot White. This $450 discless iteration has up to 4K resolution, 1TB of SDDS storage and the same performance as the Carbon Black Series X introduced last year. A white Xbox Series S with disc drive is also coming, for $350, “for players who wanted more storage without the full power of Series X.” For power users, a 2TB Galaxy Black Xbox Series X Special Edition that offers “the same speed, performance and features of Xbox Series X” is priced at $600. Continue reading Microsoft Unveils 3 New Xbox Consoles for Holiday Shoppers

Nvidia President and CEO Jensen Huang said the company will be upgrading its AI accelerators annually, with the Blackwell Ultra processor coming in 2025 and a next-generation platform called Rubin that is still in development planned for 2026. Rubin AI will utilize a type of high-bandwidth memory called HBM4 that addresses a bottleneck that has stifled the production of AI accelerators. Huang shared the news from Taiwan, where he delivered a keynote at the Computex trade show. Nvidia Inference Microservices were another focus, allowing AI applications to be deployed in minutes instead of weeks, Huang said. Continue reading Nvidia Teases Next-Gen AI Platform Rubin at Computex 2024

Microsoft Xbox President Sarah Bond announced the company plans to launch a web-based mobile game store in July, creating a new rival for Google Play and Apple’s App Store. Speaking at the Bloomberg Technology Summit, Bond said the web venue was selected so a single store could serve all users in all countries, “independent of the policies of closed ecosystem stores.” Initially the focus will be on Microsoft games, opening later to other publishers. “This web-based store is the first step in our journey to building a trusted app store with its roots in gaming,” Microsoft said in a post-even statement. Continue reading Microsoft Will Introduce Web-Based Xbox Mobile Game Store

Meta Platforms has rebranded its Quest VR operating system Horizon OS and is opening the platform to third parties. While licensing terms have not been publicly disclosed, Asus and Lenovo have said they’re going to be designing hardware using the system. Microsoft and Qualcomm are also in round one of the companies on the inside track as Meta positions Horizon OS along the lines of a universal VR standard, not unlike Microsoft’s Windows OS for computers. All four companies have already been working with Meta on VR for Quest or its predecessor, Oculus. Continue reading Meta Opens Mixed Reality OS to Third-Party Hardware Makers

Roku has applied for a patent on technology that is said to be able to display ads over any device plugged into your television. According to reports, the patent application describes a system that interacts with devices connected to TVs via HDMI, which could include everything from cable boxes, DVD or Blu-ray players, game consoles, PCs or other video-streaming devices. The patent, filed by Roku in August 2023, was published three months later, but still hasn’t been granted. The idea is to have even more ways to display ads when consumers aren’t actively streaming content. Roku already does so on its screensaver and home screen. Continue reading Roku Unveils Tech to Show Ads on All TV Connected Devices

Microsoft profits were up 33 percent year-over-year to $21.9 billion in the quarter ending December 31, its fiscal Q2 for 2024. The quarterly growth was the company’s strongest in more than two years. Executives credited it to excitement about artificial intelligence services and the resulting demand for cloud services including Microsoft Azure. Earlier this month, Microsoft achieved a $2.89 trillion market valuation, overtaking Apple as the world’s most valuable public company, and this week it surged past $3 trillion. Revenue was $62 billion for the quarter, up 18 percent. Continue reading Microsoft Q2 Profits Surge 33 Percent Driven by AI and Cloud

Microsoft’s Xbox wants to help game developers harness the power of generative AI. The company has entered into a multi-year partnership with Inworld AI to build automation tools for creating game dialogue and narrative tools at scale. Inworld has expertise in working with generative AI models for character development while Microsoft will contribute cloud solutions including Azure OpenAI Service and the technical insights of Microsoft Research on the future of play. The Xbox division will oversee the initiative as part of its ongoing effort to bring responsible creator tools to its developers. Continue reading Microsoft’s Xbox Partners with Inworld AI on Game Dev Tools

Right on schedule and after a rocky start, Microsoft has closed the $69 billion acquisition of Activision Blizzard that regulators in the U.S. and UK had challenged. Big Tech is celebrating the move as a signal that their cash reserves can still be used to target expansion. The deal is consumer tech’s largest since AOL purchased Time Warner in a 2000 deal valued at more than twice that. Until now, Microsoft’s games unit, built around Xbox, has been a modest part of the company’s immense portfolio — representing just over 7 percent of total sales, or revenue of about $15 billion. Continue reading Microsoft Closes $69 Billion Acquisition of Activision Blizzard

Netflix is expanding its cloud gaming test to the U.S. after initially deploying trials in Canada and the United Kingdom. The streaming game service builds on mobile gaming efforts the company began in 2021 and is now targeting games on connected TV devices and smart TVs, including Roku, Chromecast, Fire TV, and others, with mobile phones serving as game controllers. Netflix has made no secret of its intention to make games a major part of its business, and this next step is being called a bid to take on game giants Sony PlayStation and Microsoft Xbox.
Continue reading Netflix Streaming Game Test Expanding to U.S. TVs and PCs

Roblox is adding an expressive, avatar-based video chat called Roblox Connect to its virtual world in an effort to keep its young user base engaged as it grows up while also potentially expanding its audience. “We’re essentially packaging a Hollywood-style motion capture studio into something that runs on a mobile phone or laptop — without the need for equipment or motion-tracking dots,” Roblox explains, pointing out that the device’s on-board camera is all that’s needed to capture facial motion and convey it in real time. Also, Roblox is is coming to PS4 and PS5 next month, while the company will allow game creators to sell 3D virtual goods. Continue reading Roblox Adds Facial-Tracking Vid Chat, Expands to PlayStation

Epic Online Services, the development hub for Epic Games, has expanded its crossplay overlay initiative to include initial support for games on Microsoft Xbox, Nintendo Switch and Sony PlayStation, optimizing its free SDKs for multiplayer crossplay and making it easier for developers to link their games and communities for those platforms across multiple stores. Last summer, EOS launched a PC crossplay overlay. The current upgrade enhances “capabilities across all supported platforms,” the company says, noting “crossplay enables bigger games, bigger audiences” and global games industry growth by connecting more players with a single overlay. Continue reading Epic Offers Crossplay Support for Xbox, PlayStation, Switch