Senza is a connected TV app that parent Synamedia says can “transform the economics of reaching viewers” by offloading streaming controls from set-top boxes and dongles to the cloud. Synamedia claims Senza can reduce streaming costs by up to 90 percent while maintaining content security. The platform can be used to deliver to home TV screens as well as offsite locations such as bars, hotels and stadiums. “Senza moves the user experience from devices — such as connected TVs and streaming sticks — into the cloud and offers an HTML5 interface to quickly launch free, low-cost or premium services,” according to the company. Continue reading Synamedia Reimagines TV Streaming with New Cloud Device

If it overcomes regulatory hurdles and completes its $75 billion acquisition of Activision Blizzard, Microsoft plans to launch a mobile app store for games to challenge Apple and Google, according to Phil Spencer, CEO of Microsoft Games. The EU’s Digital Markets Act mandates that the makers of Android devices and iPhones must make their mobile platforms accessible to app stores by third parties, with enforcement beginning in March 2024. That means Microsoft could open a mobile app store as soon as next year, adapting the company’s Xbox and Game Pass apps to accommodate sales to mobile devices. Continue reading Microsoft Plans to Launch Its Own Mobile Games App Store

Microsoft has signed agreements giving Nintendo and Nvidia access to Activision Blizzard titles including from the popular “Call of Duty” franchise in a bid to advance its proposed $75 billion purchase of the game firm. The acquisition is opposed by some regulators in the U.S. and Europe on antitrust grounds. Microsoft’s offer to provide valuable IP to platforms that compete with its Xbox aims to quell such concerns. While Nvidia and Nintendo appear to have capitulated as a result of the new contingency, guaranteed for at least 10 years, Sony Interactive Entertainment remains a holdout. Continue reading Microsoft Elevates Activision Deal with ‘Call of Duty’ Promise

The Samsung Odyssey Neo G9 is a 1000R curved 57-inch gaming monitor that uses quantum mini-LED technology for pixel resolution of 7,680 × 2,160 at 32:9. Announced in November as the first monitor with DisplayPort 2.1 support, it has 240Hz refresh rate and connects with the Samsung Gaming Hub for cloud gaming. Samsung, which is calling the Neo G9 “the world’s first single monitor with dual ultra-high-definition resolution,” says it will ship later this year and did not announce pricing. The company also announced the 49-inch Odyssey OLED G9. Continue reading CES: Samsung Neo G9 Curved Gaming Monitor Wows Crowd

Microsoft is reportedly building an Xbox mobile store, challenging Apple and Google. The Redmond company’s pending Activision Blizzard deal is key to successful implementation of its mobile gaming strategy, which was previously hinted at and now comes to light in a filing with the UK Competition and Markets Authority, which requested additional information from Microsoft as part of its analysis of the $68.7 billion deal. In its filings, Microsoft says a “next generation” game store that “operates across a range of devices, including mobile” is significant impetus for the acquisition. Continue reading Microsoft’s New Gaming Strategy Includes Xbox Mobile Store

Google is releasing what it says are “the world’s first laptops built for cloud gaming.” The Alphabet company is partnering with Acer, Asus and Lenovo to release three models featuring minimum 120Hz refresh rates and Wi-Fi 6 or 6E capability, among other features that make them a good fit for cloud-based interactivity. The company is also bundling free three-month trials to Nvidia’s GeForce NOW, Amazon Luna and Microsoft Xbox Cloud Gaming with the Chromebooks, and game-ready accessories certified as “Works with Chromebook” are being sold by Acer, Corsair, HyperX, Lenovo and SteelSeries. Continue reading Google Debuts Three Cloud-Gaming Optimized Chromebooks

Meta Platforms unveiled its anticipated mixed reality headset yesterday at Meta Connect. The $1,500 Quest Pro, which CEO Mark Zuckerberg introduced as “the first in our new line of advanced headsets,” becomes the first full-color AR/VR device to hit the U.S. market on October 25. Although Meta is positioning the Quest Pro as a productivity device, the thrust was that app makers will be encouraged to develop for it. Meta also announced that NBCUniversal content and Microsoft Office, Windows, Teams and Xbox Cloud Gaming are coming to Meta Quest headsets. Continue reading AR/VR Meta Quest Pro Targets Productivity Sector for $1,500

Nvidia is introducing its next-generation cloud gaming platform, GeForce NOW, which offers GeForce RTX 3080-class gaming online. GeForce NOW RTX 3080 will make available to users what Nvidia describes as “the most powerful gaming supercomputer ever built,” ready to take on Google Stadia and Xbox Cloud Gaming’s xCloud. Nvidia founder and CEO Jensen Huang said the company has spent the past decade improving GeForce NOW cloud gaming “to bring the best gaming platform to anyone with a computer,” thanks to second-generation GeForce NOW SuperPOD servers. Continue reading Cloud Gaming: Nvidia Rolls Out Its GeForce NOW RTX 3080