This fall, gamers will be able to enjoy more realistic play thanks to the latest Nvidia AI neural rendering techniques in DLSS 3.5 with Ray Reconstruction. Unlike the boost Nvidia provided with DLSS 3’s Frame Generation add-on, DLSS 3.5 boosts ray tracing across the RTX GPU lineup. Nvidia’s new DLSS 3.5 release isn’t only for gamers. Ray Reconstruction is also coming to third-party 3D creator tools like Chaos Vantage and D5 Render as well as the Nvidia Omniverse line of products, providing more accurate previews, among other advantages. Continue reading Gaming Gets Boost with Nvidia DLSS 3.5 AI Neural Rendering

The upcoming Razer Edge, a gaming handheld built for streaming, may change how players interact with cloud games. With a 6.8-inch AMOLED display at 2,400 x 1,080 FHD+ resolution with a 144Hz refresh rate, the Razer Edge and Razer Edge 5G from Verizon start at $360 and are designed for ever-connected mobile play. Razer says its latest handhelds are the first developed exclusively for the latest Snapdragon G3x Gen 1 Gaming Platform. They include active cooling “for long gaming sessions playing top AAA titles and native games on the go without having to compromise performance.” Continue reading CES: Razer Edge Cloud Gaming Handheld Arrives January 26

Google is releasing what it says are “the world’s first laptops built for cloud gaming.” The Alphabet company is partnering with Acer, Asus and Lenovo to release three models featuring minimum 120Hz refresh rates and Wi-Fi 6 or 6E capability, among other features that make them a good fit for cloud-based interactivity. The company is also bundling free three-month trials to Nvidia’s GeForce NOW, Amazon Luna and Microsoft Xbox Cloud Gaming with the Chromebooks, and game-ready accessories certified as “Works with Chromebook” are being sold by Acer, Corsair, HyperX, Lenovo and SteelSeries. Continue reading Google Debuts Three Cloud-Gaming Optimized Chromebooks

Sony Interactive Entertainment is launching an upgraded version of its PlayStation Plus subscription service that includes access to the separate PlayStation Now cloud gaming platform for one monthly fee. This week’s launch in North and South America will be followed by Europe and Australia in late June, completing the global rollout that Sony began in Asia in late May. “Fans worldwide can now enjoy hundreds of fantastic games available in the PlayStation Plus catalog,” SIE president and CEO Jim Ryan said, emphasizing that “the service will continue to grow with new monthly game offerings” that include PlayStation’s most popular titles. Continue reading Sony Interactive Bundles Cloud Gaming with PlayStation Plus

Video game companies are trying to change gaming’s image and perceptions regarding who plays as part of a plan to convince Madison Avenue that games are a serious advertising vehicle. Some 700 ad execs attended the first annual IAB PlayFronts, April 5 in New York, to hear pitches by Meta, Twitch, Activision Blizzard, Unity, Riot and more. Meanwhile, companies including Comcast’s NBCUniversal and HTC are working on technology to put advertising into cloud-based and streaming video games. Elefund and DIP Capital are among those investing in insertion technology that puts brands directly into the gameplay. Continue reading Video Games Are Becoming a Hot New Advertising Platform

Sony Interactive Entertainment is launching a new PlayStation Plus subscription service in June. Combining the existing PlayStation Plus and PlayStation Now, the new service will first debut in Asia, with Europe, North America and the rest of the world to follow. The company is rolling out an “early look” at the new PlayStation Plus, which will feature “curated content from our exclusive PlayStation Studios team and our third-party partners,” for multiplayer gaming to install or stream. Subscriptions on three tiers of service will be available for monthly, quarterly or annual rates.  Continue reading Sony Interactive to Debut New Subscription Gaming Service

Microsoft continues to merge the desktop PC and game console experience by making its updated Chromium-based Edge browser available for Xbox One and Xbox Series X/S platforms. The update lets Xbox owners stream Google Stadia games and access Steam PC or web games like “Krunker” or “QuakeJS” from the comfort of a browser housed within your console dashboard — no third-party hardware or software hacks required. Users can also access subreddits, social media and Discord on the web to join voice calls and text channel chats with mouse and keyboard support on current and last-gen Xbox consoles. Continue reading Microsoft Brings Updated Edge Browser to Its Xbox Consoles

Microsoft will begin its Windows 11 rollout October 5, marking the Seattle-based software giant’s first major operating system release in six years. In addition to AI-powered widgets, Windows 11 upgrades include cloud-based synchronization across multiple devices that allows easy access to recently viewed files, an improved desktop that uses Snap Layouts and Snap Groups to maximize multitasking and taskbar integration of chat in Microsoft Teams, Windows’ in-app videoconferencing, and enhanced sound and design. Continue reading Microsoft’s Windows 11 to Launch Oct. 5 as a Free Upgrade

Microsoft unveiled Windows 11, almost six years after the introduction of Windows 10, the world’s most widely used PC operating system with 1.3+ billion devices. Windows 11 will be offered as a free update around the holiday season. Even as Microsoft has seen major growth in its Azure cloud services, Windows still represents 10+ percent of the company’s revenue. At the Windows 11 event, Microsoft executive Panos Panay stated that, unlike Apple, its Microsoft Store app marketplace lets developers use Microsoft’s payment system for a 12 percent cut or use their own. Continue reading Microsoft Unveils Windows 11 with Upgraded Features, Design

Google is shutting down the Stadia division that makes exclusive games in order to “focus on building on the proven technology of Stadia as well as deepening our business partnerships,” said Stadia vice president and general manager Phil Harrison. He added that the plan is to expand “efforts to help game developers and publishers take advantage of our platform technology and deliver games directly to their players.” Alphabet debuted Stadia in November 2019 to compete with major video game console companies. Continue reading Google Shutters Stadia’s Video Game Development Division

With the coronavirus pandemic, more people are staying at home and, according to Newzoo, 700+ million of them are playing video games on consoles. The market research firm said the console industry is slated to rake in $45 billion in revenue this year. Microsoft and Sony have unveiled new consoles, and Niko Partners analyst Daniel Ahmad stated that consoles are a “much more profitable business” than a decade or more ago, especially since digital distribution of games enables the game companies to enjoy bigger profit margins than before. Continue reading Game Consoles See Revenue Growth with Digital Distribution

Game publishers have discussed raising the cost of video games, set at $60 in the 1990s, for decades, and are finally moving ahead with a plan to raise the standard price to $70, despite the doubling of U.S. unemployment due to the COVID-19 pandemic. Take-Two Interactive Software was one of the first to offer a $70 game with “NBA 2K1.” Meanwhile, Microsoft promotes its Xbox Game Pass, a subscription service with 100+ titles for $10 per month. Sony plans to offer a subscription service with fewer titles. Continue reading Game Publishers Launch a Plan to Raise Game Prices to $70

Microsoft just purchased ZeniMax Media, a large independent game publisher whose studios have produced some of the video game industry’s most notable titles: id Software, which developed “Doom” and “Quake”; Arkane Studios, responsible for “Dishonored” and “Prey”; Tango Gameworks, developer of “The Evil Within”; and Bethesda Game Studios, home of “The Elder Scrolls” and “Fallout.” With regulatory approval expected by the second half of next year, Microsoft paid $7.5 billion in an all-cash deal for the publisher. Continue reading Microsoft Acquires Indie Video Game Publisher ZeniMax Media

Nvidia debuted its GeForce NOW gaming service, putting it in competition with rivals Apple, Google, Microsoft and Sony. It will connect to PCs, Android phones and Apple Macs, but there is no version for iPads or iPhones. After a free promotional period, GeForce NOW will be priced at $4.99 per month. The games will stream from Nvidia’s data centers, powered by its highest-end graphics cards, providing high definition gaming to all compatible devices. The service will also allow consumers to access titles they’ve bought elsewhere. Continue reading Nvidia Launches Its GeForce NOW Cloud Gaming Service

According to Microsoft head of gaming Phil Spencer, the company will introduce its xCloud game streaming service, integrated with Xbox Game Pass, in 2020, with price and launch date to be determined. Microsoft will also bring xCloud to Windows 10 PCs, making it likely that PC games will be streamed there in the future. Microsoft head of cloud gaming Kareem Choudhry noted the lack of mouse and keyboard support for Xbox games streamed via xCloud to a PC, but said there will “be more types of content” in the future. Continue reading Microsoft to Debut xCloud Game Streaming Service in 2020