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Yahoo Streamlines Social Sharing with Homepage Redesign

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February 27, 2013

Yahoo has redesigned its homepage with a greater focus on becoming “more intuitive and personal,” according to CEO Marissa Mayer. The redesign keeps Yahoo’s core of Mail, News, Finance and Sports on the left side of the screen, but has given the logos new looks. The homepage also eliminated its old links-in-boxes format and has replaced it with an infinite scroll format. Mayer hopes the changes will help return the brand to its place as an online leader. Continue reading Yahoo Streamlines Social Sharing with Homepage Redesign

Yahoo CEO Marissa Mayer Talks About the Future of Mobile

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February 5, 2013

New Yahoo CEO Marissa Mayer wants to improve the company’s mobile search, which trails far behind offerings from search giants like Google and Bing. In her first one-on-one interview since being named CEO, Mayer spoke with Bloomberg Television about the future of Internet search technology, data portability and strategic partnerships. She sees personalization as the key to mobile for Yahoo. Continue reading Yahoo CEO Marissa Mayer Talks About the Future of Mobile

Four Web Series Whose Second Seasons Are Worth Watching

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January 25, 2013

Web series have long struggled to move beyond one season, as successful Web producers either move on to higher profile jobs or run out of money and cannot afford to produce additional seasons. But this year there are four notable Web series that will make the leap to a second season, headlined by the wildly successful “Comedians in Cars Getting Coffee,” a comedy series featuring Jerry Seinfeld. Continue reading Four Web Series Whose Second Seasons Are Worth Watching

Yahoo Teams with NBC Sports for Sharing Content, Cross-Promotion

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December 11, 2012
  • Yahoo has deals with CNBC and ABC in order to expand the reach of its news content to millions of viewers. The company recently announced a similar agreement with NBC Sports, which is the first such initiative under the new CEO Marissa Mayer.
  • Yahoo and NBC Sports will cross-promote and share content such as live coverage, Rivals college content, and fantasy sports products.
  • “Though both sites will maintain editorial independence, the partnership will include collaborations on original Web content that will appear on Yahoo Sports and NBCSports.com and will utilize both company’s popular personalities such as NBC’s Bob Costas and Mike Florio and Yahoo’s Dan Wetzel and Adrian Wojnarowski,” notes The Hollywood Reporter. “Yahoo Sports also will link to and promote the NBC Sports Live Extra streaming player.”
  • “And Yahoo Sports will become the exclusive fantasy game provider of NBC Sports’ Rotoworld, while Yahoo Sports’ Rivals.com will power recruiting and college sporting news for NBCSports.com and the NBC Sports Regional Networks,” the article continues.
  • Yahoo says the partnership will help fans access news and analysis in real time, regardless of where they are.
  • “The complementary nature of this partnership is unmatched in digital sports media,” says Mark Lazarus, NBC Sports chairman. “Through our growing television and digital platforms, the Yahoo Sports partnership dramatically expands the digital reach of NBC Sports around the biggest sporting events. We are committed to continually growing this alliance for the benefit of both parties, our sports-property partners, and, most importantly, sports fans.”

Interactive TV Trends: Multiple Screens Leading to a New TV Experience

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November 21, 2011
  • Multiple screens are being used while people are watching TV.  According to Nielsen, some 70 percent of tablet and 68 percent of smartphone owners are using their devices while watching TV. Checking email and looking for related content or checking social connections are the most common activities.
  • This dynamic is starting to have a wide-reaching effect. Advertisers, for example, want to use multiple screens to more efficiently reach audiences; networks are incorporating Twitter and Facebook to increase viewer engagement and participation; and TV OEMs are starting to package TVs with tablets.
  • Startups are targeting TV with apps like Yahoo’s IntoNow, which can identify a show and bring up relevant information and social opportunities. Peel is an innovative recommendation engine and universal remote.
  • TVs will be able to recognize users and recommend content based on preferences. They will also be able to incorporate your tablet and smartphone choices. And, of course, cloud-based apps will allow us to buy and watch TV anywhere on any device.

Groups Take Sides in Battle Over Proposed Internet Censorship Bill

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November 18, 2011
  • Nine Internet giants (Google, eBay, AOL, Facebook, Yahoo, Zynga, LinkedIn, Mozilla and Twitter) have joined forces to place full page ads in The New York Times, The Wall Street Journal, Washington Post and The Washington Times expressing their objection to the Stop Online Piracy Act (SOPA) and the PROTECT IP Act.
  • The measures protect against copyright infringement by requiring “technology companies and Internet service providers to block access to any website that the entertainment industry believes ‘engages in, enables or facilitates’ copyright infringement,” reports Digital Trends.
  • The proposed pieces of legislation “have strong bipartisan support in Congress, as well as backing from the Motion Picture Association of America, a variety of Hollywood union organizations, and even Master Card and Pfizer.”
  • In a related post, The Next Web reports that the Business Software Alliance (BSA) supports SOPA and commends Congress for “curb[ing] the growing rash of software piracy and other forms of intellectual property theft that are being perpetrated by illicit websites.”
  • Member of BSA include Adobe, Apple, Dell, Intel, Microsoft and 24 other tech companies.

Google and Yahoo to Offer Competition for Popular Flipboard App

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October 31, 2011
  • Yahoo’s personalized reading app for tablets, called Livestand, is expected to launch this week.
  • “More than Flipboard and Zite, Livestand looks and feels like AOL’s Editions app for iPad,” reports ReadWriteWeb. “It functions as a personalized, magazine-like publication with dynamic content and sleek, often video-based advertisements.”
  • Propeller, the code name for Google’s challenge to Flipboard, is expected to integrate with Google+ and include several media partners. AllThingsD describes the app as “an HTML5 reader for the Apple iPad and Android.”
  • Yahoo and Google may be arriving on the scene a bit late to compete with the immensely popular Flipboard. However, the two companies may have an advantage with the development of cross-platform support, potentially gaining an audience among smartphone users.
  • Despite the cross-platform advantage, ReadWriteWeb points out that, “applications like Flipboard, Zite and Pulse have proven very popular among consumers. To compete, the big players will need to offer something truly unique to readers, publishers and advertisers alike.”

The Flipinator: Google Propeller Sets its Sights on Flipboard and Facebook

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September 19, 2011
  • Google is working on a social and news reader designed to rival Flipboard, according to numerous sources close to the project. Dubbed “Propeller,” the “souped-up version of similar reader apps” will reportedly allow users to navigate multiple social media feeds through a polished interface.
  • “I heard from someone working with Google that Google is working on a Flipboard competitor for both Android and iPad,” posted Robert Scoble on his Google + social feed. “My source says that the versions he’s seen so far are mind-blowing good.”
  • Flipboard is currently the most prominent company offering this type of service, and even turned down an offer from Google last year to buy the company. (Flipboard is available only for the iPad, although an iPhone version is in development.) Similar apps include AOL’s Editions, Yahoo’s Livestand, Zite and Pulse. Facebook is also creating social versions of publications that enable personalized, reformatted content when users access a pub’s page through Facebook.
  • “All these apps are part of the drastically changing habits of media consumers, helping them better navigate numerous social and media feeds — such as Facebook and Twitter, as well as news sites and more — using handsome interfaces and touch technologies,” reports Kara Swisher in All Things D.

YouTube Co-Founders Bet You Will Find Social Bookmarking Delicious

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September 13, 2011
  • YouTube co-founders Chad Hurley and Steve Chen are taking over Delicious from Yahoo and will attempt to breathe new life into the social bookmarking service.
  • “Created in 2003, Delicious lets people save links from around the Web and organize them using a simple tagging system, assigning keywords like ‘neuroscience’ or ‘recipes,'” reports the New York Times. “It was praised for the way it allowed easy sharing of those topical links. The site’s early popularity spurred Yahoo to snap it up in 2005 — but in the years after that Yahoo did little with it.”
  • The two men want to change that. “Twitter sees something like 200 million tweets a day, but I bet I can’t even read 1,000 a day,” explains Chen. “There’s a waterfall of content that you’re missing out on.”
  • “You’re Googling around and have eight to 10 browser tabs of results, links to forums and message boards, all related to your search,” he said. The new Delicious, he added, provides “a very easy way to save those links in a collection that someone else can browse.”
  • Despite the lack of attention from Yahoo, Delicious still draws about half a million visitors a month, according to comScore. Chen and Hurley plan to “invite the earliest users to test a version of the new site and solicit feedback about the designs and features,” indicates the article.

Facebook Doubles Revenue: The New Operating System for Online Ad Delivery?

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September 12, 2011
  • Facebook’s revenues have doubled the first half of 2011 to $1.6 billion, putting the social network on course to possibly earn $4 billion this year.
  • “It’s simply too late for anyone, perhaps even Google, to create a social network that can compete with Facebook,” writes Robert Hof in a related story.
  • Reuters suggests this news underscores the social networker’s appeal to advertisers. “We really see Facebook as becoming like the operating system for delivering ads on the Internet,” said Dave Williams, CEO of Blinq Media.
  • Williams added that Facebook’s “like” feature, that now helps endorse products and companies, provides valuable data that other online services can’t match.
  • “Companies like Yahoo are relying on third party user behavioral data based on things like cookies. On Facebook that’s data that users have revealed about themselves,” he said.
  • “The price that companies pay for every consumer that clicks on a Facebook ad increased 62 percent between the fourth quarter of 2010 and the second quarter of 2011, according to Efficient Frontier, another firm that helps companies deliver ad campaigns on Facebook,” reports Reuters.

Content Swamps Yahoo: How Can Online Services Earn More Ad Revenue?

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September 9, 2011
  • Yahoo and other content aggregators are finding that the more content they have, the less value it has. Ad rates for Yahoo and AOL have plummeted. Meanwhile, services that find interesting content like Google are doing exceeding well.
  • Moreover, advertisers have a wider range of competitors to reach their target markets. And they are increasingly working with advertising exchanges that buy ad space inexpensively across multiple properties.
  • Even smaller publishers like Salon and Slate are not consistently profitable.
  • “It’s a simple rule of any market,” reports The Wall Street Journal. “The more information that is created, the more the value is reduced. And despite attempts to woo spending with bigger, bolder and more targeted ads, services that help consumers navigate that content, namely search, remain the big money makers online.”
  • “Most people make money pointing to content, not creating, curating or collecting content,” suggests Rishad Tobaccowala, chief strategy and innovation officer at Vivaki, the digital-media unit of Publicis Groupe SA.

Yahoo Executive Shake-Up: CEO Carol Bartz Abruptly Ousted

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September 7, 2011
  • A study of Yahoo’s assets and performance conducted in the past two weeks has led independent directors to conclude a management change was needed. As a result, Carol Bartz, Yahoo’s CEO, was fired and will be replaced on an interim basis by the company’s CFO Tim Morse.
  • Yahoo’s interest in bidding for Hulu is expected to continue.
  • The company’s performance has been lackluster and characterized by missteps and high levels of executive turnover under Bartz, resulting in a flat stock price over 2 1/2 years, despite a 60 percent rise in the Nasdaq Composite Index.
  • “The board hasn’t hired an executive-search firm or financial advisers to help in a strategic review, but is expected to do so soon, said someone familiar with the matter,” reports The Wall Street Journal. “The strategic review isn’t expected to include an evaluation of whether Yahoo should be put up for sale, but will focus on so-called ‘organic’ growth, including the possibility of acquisitions or partnerships, the person added.”
  • Bartz wrote a memo to her employees Tuesday afternoon: “I am very sad to tell you that I’ve just been fired over the phone by Yahoo’s Chairman of the Board. It has been my pleasure to work with all of you and I wish you only the best going forward.”

Bidding War: Has Google Proposed an Alternative Plan for Hulu Acquisition?

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September 7, 2011
  • As the bidding war for Hulu continues, Financial Times reports that Yahoo, Amazon and Dish Network are all expected to offer near 2 billion dollars for the company, its subscription service and the rights to exclusive content for at least two years.
  • However, Google is rumored to have proposed a significantly higher bid for an acquisition proposal on a larger scale. Details have not been released, but some speculate that Google may offer a couple billion dollars more in exchange for more content for a longer period of time. It is not clear if the Google proposal includes a longer deal for content or possibly something else — or if Hulu would even be interested in a new plan.
  • According to The Wall Street Journal: “Since that’s not what Hulu’s owners have put on the table, ‘normally we would have thrown people out if they’d said that,’ says an executive familiar with the sales process. But Google ‘indicated that there’s enough money’ involved so that Hulu’s owners are at least thinking about continuing the discussion.
  • The video site would fit nicely with Google’s YouTube, which has struggled in landing the type of long-form premium content that Hulu owns. And if rumors are accurate, Google is willing to pay.
  • But would the content owners agree to terms with Google, which is already the largest video website worldwide, when they were earlier holdouts on Google TV?

Yahoo Hopes to Increase Net Traffic with More Original Programming

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September 6, 2011
  • Yahoo will introduce a new lineup of original programming beginning in early October, reports Variety.
  • The eight short-form series will feature appearances from actors including Morgan Spurlock, Niecy Nash and Judy Greer.
  • Erin McPherson, VP and head of video at Yahoo, indicates this is the first phase in a planned increase for 2012 regarding originals hoping to “yield even bigger names, longer programs and maybe even scripted fare.”
  • “While Yahoo isn’t about to overtake Fox or CBS as those nets launch their fall schedules, the company will mix some traditional TV programming tactics with its own new-media savvy,” suggests the article.
  • Yahoo reportedly leveraged user metrics to determine what types of shows would sell and has plans to redesign its video platform to be more like Netflix and YouTube.
  • According to Variety: “Of the 47.3 million video streams Yahoo generated in July, its original series alone garnered 27 million — more than the 24.4 million Hulu scored in its entirety that month.”

Yahoo Launches Beta of New Online Media WebPlayer

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August 8, 2011
  • Yahoo has introduced the beta version of its new “flexible and universal” online media player named WebPlayer.
  • The app (written in HTML and JavaScript) can play YouTube videos and other content, and is available for use on blogs and websites for posting an array of content.
  • The Web-based media player supports a variety of media formats, including MP3 and WMA.
  • ZDNet reports: “The idea here is that it should be much easier for bloggers, publishers, or whoever that wants to publish digital media on their websites on a regular basis as all they really need a line of code and a link rather than copying over a giant embed code from YouTube.”

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