Amid growing competition in the online video space, Google’s YouTube is trying to hang onto its lead by supporting some of the platform’s biggest stars. The platform will back long-form original series from the Fine Brothers, Prank vs. Prank, Joey Graceffa and SMOSH. YouTube and AwesomenessTV have also paired up to create several feature-length films that will debut online and feature YouTube stars. The Google subsidiary is facing competition from Facebook, Yahoo, and even Netflix. Continue reading YouTube to Back Long-Form Content From its Popular Creators

Google is now offering Web publishers free access to Matched content, a product for publishers to promote their content to site visitors through means of recommendations found on Web pages. The tool consolidates relevant content from a publisher’s site and displays it at the bottom of Web pages where it appears as a headline embedded with a direct link. Google claims the new product could help publishers generate more page views and make it easier for visitors to discover new content. Continue reading Google Offers New Tool to Help Site Visitors Discover Content

Yahoo is making a personal assistant and mobile search app that will compete with Apple’s Siri, Google Now and Microsoft’s Cortana. The app, codenamed “Index,” will be able to pull information from a user’s email to provide the most relevant search results. It will most likely be ad-supported and the company is aiming to complete a pilot version of the app this year. Yahoo executives hopes this app will be able to take some share of the mobile search market from Google. Continue reading Yahoo is Developing a Mobile Search App to Take On Google

According to the Interactive Advertising Bureau, one-third of Americans now own connected TVs, while one-third of those consumers stream video content to their televisions daily. On average, owners of connected TVs spend 2.4 hours per day streaming to their televisions. Streaming video is beginning to affect viewing patterns in a way that may concern the traditional TV industry. Nielsen recently reported that TV viewing dipped 4 percent in the third quarter of 2014 and streaming jumped 60 percent compared to Q3 the previous year. Continue reading Report Says One-Third of Connected TVs Stream Video Daily

Disney is reportedly investing $250 million in DraftKings Inc., a Boston-based online fantasy sports startup. DraftKings enables fans to play fantasy sports on a per-game basis with real money. As part of the deal, DraftKings has committed to spending more than $500 million in future advertising on ESPN’s platforms. While sports fans have enjoyed a variety of options for fantasy leagues from CBS, ESPN, Yahoo and others, the model involved tracking performances across an entire season — and did not involve playing for cash payouts. Continue reading DraftKings: Disney Investing in Online Fantasy Sports Business

As part of its “Future of TV” series, the South by Southwest Festival is hosting a number of panels featuring filmmakers who recently produced content for online media. Morgan Spurlock is promoting a new show he created for AOL, and Dan Harmon will discuss “Community” and its move to Yahoo, while CNN and Hulu execs will tackle the evolving landscape of traditional TV and Internet video. Tech companies are investing in more original content while the shift in live TV is forcing media giants to offer more of their content online. Continue reading SXSW Tackles Future of Television with Panels and Premieres

Disney/ABC Television Group and Yahoo have announced a partnership extension that will integrate each other’s content across various properties. Clips from popular ABC series (including “Scandal,” “Jimmy Kimmel Live” and “Dancing with the Stars”) will be accessible via Yahoo Screen and Yahoo TV, while different segments of “Good Morning America” will feature content from Yahoo’s digital magazines and properties such as Flickr and Tumblr. ABC News and Yahoo News plan to “deepen their collaboration on major news events.” Continue reading Disney/ABC Group Strikes Expanded Content Deal with Yahoo

Yahoo is wooing app developers with a new mobile development suite that makes it easier to build apps with search, integrate ads into the code, and analyze app performance. Yahoo is hoping that the development suite will not only encourage developers to build new apps, but also build apps that host its advertisements. Flurry Analytics, a Yahoo acquisition, will provide users with a collection of new tools designed to analyze their app’s performance and securely share that information with others. Continue reading Yahoo Unveils Mobile Development Suite with Analytics and Ads

Facebook believes that it can charge marketers more money to advertise to “influencers,” the individuals responsible for sharing information that often causes spikes in the local share rate. The social network recently patented a new method to determine exactly who those influencers are. Unlike the methods of other Internet companies, Facebook does not measure the influence of an individual by the number of followers or connections, but rather the percentage of followers who re-share content. Continue reading Facebook Patents a Unique Method for ‘Influencer Marketing’

Google has confirmed that it is acquiring Odysee, an Android and iOS app created by Nimbuz Inc. that enables users to privately share smartphone and tablet photos and videos with select groups of people and automatically back up content on their home computers. Odysee also features an API for integration with other apps. The Odysee app will be shut down as of February 23, when its team joins Google+ and all the photos and videos that have passed through the service will become available as a downloadable archive. Continue reading Photo/Video Sharing and Backup App Odysee to Join Google+

Mobile messaging service Snapchat unveiled Snapchat Discover yesterday, a new portal feature that includes articles, music and other media content from 11 new partners such as CNN, Comedy Central, Cosmopolitan, ESPN, National Geographic, Vice and Warner Music. Full-screen video ads from leading brands will run with the content; a portion of the ad revenue will be shared with publishers. In contrast to the user-shared media currently prevalent on Facebook and Twitter, Snapchat will reportedly maintain tighter control over its content. Continue reading Snapchat Discover Aims to Become Internet Portal for Mobile

Yahoo-owned blogging platform Tumblr launched a new pop culture hub yesterday that highlights top conversations from its community related to categories such as celebrities, TV shows, movies, music and video games. Since Tumblr blends online publishing tools with social features, the platform has grown popular for those who like to follow blogs and share posts. It has also become popular with fan communities, which makes the Fandometrics hub a natural fit for Tumblr — and a potential new marketing opportunity for brands. Continue reading Fandometrics: Tumblr Launches Hub for All Things Pop Culture

Is it time to come up with new language to address second screens? According to digital analytics firm Flurry, consumers spend an average of 2 hours and 57 minutes on their smartphones and tablets each day. Since the Bureau of Labor Statistics estimates that viewers spend 2 hours and 48 minutes per day watching television, the Flurry numbers would suggest mobile devices are becoming the new first screen. Flurry also notes that time spent with apps has increased nearly 10 percent in the last three quarters. Continue reading Report Points to Mobile Devices Replacing TV as ‘First Screen’

“Powers,” a scripted series based on a comic book, won’t make its debut on TV, but on Sony’s PlayStation gaming console. PlayStation consoles have long offered video streaming apps, but this is the first time that Sony has created an original scripted series for the gaming system. Sony is hoping that the series will encourage more people to buy the $50 PlayStation Plus membership, which include access to “Powers” along with free games and online storage. Continue reading Sony to Launch First Scripted Series for PlayStation Console

In an effort to develop universal standards and best practices for high-scale Internet video services, 17 content companies, service providers and technology vendors have gathered to create the Streaming Video Alliance. Together, these companies hope to improve the online video experience. SVA will initially focus on open architecture, quality of experience, and interoperability. Formation of the group comes as net neutrality continues its path as a complex and controversial issue. Continue reading Industry Leaders Join Forces to Form Streaming Video Alliance