Popular game streaming service Twitch — owned by parent company Amazon — plans to shrink the amount of subscription revenue it shares with top creators. After earnings surpass $100,000 in a 12-month period, the split with these premium streamers will reduce from 70/50 to 50/50, the same subscription share Twitch makes available to all streamers. The change goes into effect in June 2023, but Twitch stars are already rebelling. Having already lost a number of top creators to YouTube Gaming, Twitch potentially finds itself in a precarious position. Continue reading Twitch to Reduce Revenue Sharing with Premium Streamers

VTubers are Japan’s latest export, with dozens of the virtual online stars claiming millions of fans and becoming a new breed of influencer, raking in hefty sums on platforms such as YouTube and Twitch. Tokyo-based Hololive Production kicked off the creator trend, which centers on animated personas that stream using motion-capture or AR face-tracking. Complete with their own mythos and origin stories, the characters amass large followings. As of April, Hololive represented more than 65 VTubers, the most popular in English, Gawr Gura, has more than 4 million YouTube subscribers. Now UTA has signed VTubers Shxtou and Baoo for representation. Continue reading VTubers are Latest Creators Earning on YouTube and Twitch

Facebook Gaming has been invaded by spammers and infomercials, according to recent reports that found Ukrainian war footage and video clips featuring individuals hawking foot callus removal kits and diet pill purveyors posted on what was supposed to be Meta Platforms’ answer to Amazon’s Twitch. Some of the videos masquerading as “live” featured up to 11 hours of looped recordings. In late 2021, Facebook Gaming listed seven such spurious accounts in the Top 10, sometimes attracting as many as 50,000 simultaneous viewers, according to data analytics firm Stream Hatchet. Continue reading Facebook Gaming Inundated by Spam, Strange Infomercials

According to a new “State of the Stream” report from live-streaming platform StreamElements, gaming fans watched nearly 9.4 billion hours of content on Twitch last year, a 25 percent growth rate over 2017. While YouTube Gaming’s live content viewing totaled 2.3 billion hours (or about a quarter of Twitch’s hours), YouTube’s year-to-year growth rate was an impressive 104 percent. Microsoft’s live-streaming Mixer, which launched in 2016, had almost 168 million hours watched last year, which was an increase of 179 percent over 2017. Continue reading Twitch, YouTube Gaming Continue Growth in Viewing Hours

According to market research Newzoo, the West’s four largest eSports tournaments on Twitch and YouTube garnered 190.1 million hours of live viewership, up 6.9 percent from a year earlier. That reflected professional eSports’ ELEAGUE Major: Boston for “Counter-Strike: Global Offensive,” The International (“Dota 2”) and the Overwatch League Finals. But not all tournaments fared equally, with the largest event, the League of Legends World Championship dipping from 86 million hours in 2017 to 81.1 million hours this year. Continue reading Major eSports Tournaments Rack Up 190+ Million Live Views

Sensor Tower has found that iPhone users in the U.S. increased in-app purchase spending by 23 percent last year over 2016. Active users spent an average of $58 in 2017 using Apple’s in-app purchase or subscription options. The figures do not reflect e-commerce spending via sites like Amazon or payments for services such as Lyft or Uber. At roughly 62 percent of average spending, mobile gaming leads the charge in this sector. Subscription-based streaming services, and music, dating and lifestyle apps also contributed to the rise in spending. Continue reading iPhone Users Spending More on Games, Streaming Services

Amazon-owned Twitch revealed new metrics regarding its popular game streaming service, including more than 2 million monthly streamers and 15 million daily visitors, an increase in Partners who profit from their Twitch videos (27,000), and the number of its Affiliate streamers (150,000). While the total number of Twitch’s creator community held steady in 2017, the increase in number of people making money on the platform is compelling, even as it faces new competition from YouTube Gaming. Continue reading Growth in Number of Twitch Partners, Affiliates Earning Money

A new Streamlabs report suggests that Twitch rival YouTube Gaming is gaining significant traction. While Twitch continues its lead in live streaming video, YouTube’s monthly active streamer base increased by 343 percent during 2017. Twitch attracted 27,000 concurrent streamers in Q4 2017, while YouTube Gaming had 7,000, notes TechCrunch. “Twitch also saw 788,000 concurrent viewers in Q4, up from 736,7000 in the prior quarter.” YouTube was “second with 308,000 concurrent viewers, followed by Periscope’s 80,000, Facebook’s 27,500 and Microsoft Mixer’s 5,000.” Continue reading YouTube Gaming’s Streamer Base Experiences Major Growth

For the first time, Internet video pioneer YouTube has had to take into account that its dominance is being challenged, most notably by Facebook, Snapchat and Amazon. Now, YouTube has more than a billion users, an app audience of 18-to-49-year-olds that dwarfs that of any U.S. cable network, and an average mobile viewing session more than 40 minutes long. To keep ahead of the competition, YouTube has diversified, with apps devoted to specific niche audiences: YouTube Music, YouTube Kids and YouTube Gaming. Continue reading YouTube Faces Rivals, Diversifies to Capture Niche Audiences

YouTube’s gaming video site draws hundreds of millions of gamers watching 144 billion minutes of game videos every month, half of which are on mobile devices. YouTube Gaming content creators have posted videos on more than 25,000 games. The channel’s fans are 30 percent women, 30 percent over 34 years old and 47 percent parents. Now 11 years old, YouTube continues to evolve its gaming ecosystem, with a push to do more livestreaming of games, a new “mobile capture” feature and an emphasis on 360-degree VR game videos. Continue reading YouTube Gaming Focuses on Live, Mobile Capture, 360 VR

YouTube launched its centralized hub for gaming this week, a new competitor to Amazon’s Twitch that features live and recorded video content about popular games. YouTube Gaming is available for game fans on mobile (Android, iOS) and the Web and offers more than 25,000 dedicated pages. The service automatically populates all gaming content from YouTube’s community, and Google is appealing to video creators by promising to make it simpler to livestream their games. Gaming-related video content has exploded in popularity, and is now second only to music. Continue reading YouTube Rolls Out Dedicated Gaming Hub to Take on Twitch