Microsoft’s Bing mobile search app for Android and iOS is adding a free Bing Video Creator feature powered by OpenAI’s Sora. Text-to-video model Sora was previously available only by subscription through ChatGPT Plus for $20 per month or the $200 monthly ChatGPT Pro. The integration will enable creation of five-second vertical video clips on mobile, with horizontal capability coming soon. Although a major investor in OpenAI, Microsoft has made headway with its own signature AI offerings, including Bing Image Creator and the Copilot AI assistant. The Bing Mobile app is available worldwide via the App Store for iOS and the Play Store for Android. Continue reading Microsoft Debuts Mobile Bing Video Creator Powered by Sora

YouTube is integrating Google Lens, allowing viewers to search elements of what they see while watching YouTube Shorts. The visual search enhancement aims to provide more ways to unearth information and discover content in an interactive, intuitive way. YouTube provides an example involving a Short filmed on location that features landmarks a viewer may be interested in visiting. In this example, users could ask Google Lens for related information to learn the name of the destination and helpful details regarding its culture and history, results that would appear over the video content as a visual overlay. YouTube began rolling out the Lens feature in beta to all viewers last week. Continue reading YouTube Shorts Powers New Visual Search with Google Lens

Netflix is testing a short-form video feature for mobile to compete for the attention of those spending time on platforms such as TikTok, Instagram Reels and YouTube Shorts. The news came out of the company’s inaugural product and tech event where it also shared plans for an OpenAI-powered search tool that lets users describe their desired content conversationally. Netflix plans to introduce improved real-time recommendations and a redesigned TV homepage, rolling out globally in the coming weeks and months, according to Chief Product Officer Eunice Kim, who presided over the event with Chief Technology Officer Elizabeth Stone. Continue reading Netflix Highlights Original Shows in New Vertical Shorts Feed

Neptune is a new social video app aiming to compete in the short-form space against stalwarts like TikTok, YouTube Shorts and Instagram Reels. Currently in beta with a test base of about 1,000 users, Neptune has amassed a waitlist of 400,000, according to the company. The app’s noteworthy features include the ability to hide likes and follower counts, in furtherance of a desire to prioritize creativity over competition. That goal stems from founder Ashley Darling’s past experience working as a talent director at the beauty and wellness agency OPTYX, where her focus was “underestimated influencers.” Continue reading TikTok Challenger Neptune Lets Users Hide Likes, Followers

YouTube is rolling out a new tool called Music Assistant to its Creator Music marketplace. Music Assistant uses generative AI to automatically add royalty-free instrumental background music to long-form videos. Accessed via a dedicated tab in Creator Music, Music Assistant provides more control over things like the style, mood and instruments of the desired music, which is requested via text prompts. Creator Music is available in the U.S. to creators enrolled in the YouTube Partner Program. YouTube is also experimenting with a Shorts feature that automatically synchronizes audio for short-form video creators. Continue reading YouTube Brings Generative Music Assistant to Video Creation

Google’s YouTube is rolling out new tools to make YouTube Shorts even more competitive with social-video platform TikTok. The new publishing suite includes an improved video editor, a tool for generating AI stickers, enhanced templates, and a feature that can synchronize content to a musical beat. YouTube says the upgraded editing feature will provide users with the ability to make more precise adjustments, fine-tuning the timing of each clip. Users can “move or remove clips to create a rough version, add music or timed text, and preview their Short to make sure it tells the story the way they want it to,” according to YouTube. Continue reading YouTube Shorts Updates Video Tools to Compete with TikTok

YouTube Shorts has upgraded its Dream Screen AI background generator to incorporate Google DeepMind’s latest video model, Veo 2, which will also generate standalone video clips that users can post to Shorts. “Need a specific scene but don’t have the right footage? Want to turn your imagination into reality and tell a unique story? Simply use a text prompt to generate a video clip that fits perfectly into your narrative, or create a whole new world,” coaxes YouTube, which seems to be trying out “Dream Screen” branding as an umbrella for its genAI efforts. Continue reading YouTube Shorts Updates Dream Screen with Google Veo 2 AI

TVs have become the primary viewing platform for YouTube in the U.S., surpassing mobile and desktop by watch time. The platform, which turns 20 this year, has gone from people “filming grainy videos of themselves on desktop computers to building studios and producing popular talk shows and feature-length films.” Content creators are “becoming the startups of Hollywood,” wrote CEO Neal Mohan in his annual letter to the YouTube user base. Mohan emphasized the company’s role in the entertainment ecosystem as 2024 marked the second consecutive year that YouTube was the most-watched streaming platform in the U.S., according to Nielsen. Continue reading TV Surpasses Mobile as YouTube’s Primary Viewing Platform

YouTube is rolling out new experimental features for Premium users and letting those paid plan subscribers access more than one test feature at a time. Among the exploratory features now available to YouTube Premium users is high-quality 256kbps audio on music videos and the ability to “jump ahead” on the web, something previously available only on mobile devices. For iOS users, picture-in-picture and smart downloads for YouTube Shorts are also among the new features. In addition, the company announced bundled pricing for those users who subscribe to both YouTube Premium and Google One Premium. Continue reading YouTube Premium Offers Speed Controls and Improved Audio

Social platforms Bluesky and X are rolling out new features timed to take advantage over confusion as to the fate of TikTok. Positioning their video feeds with dedicated tabs and optimization for vertical display are among the updates. Meanwhile, Instagram has debuted an editing feature that rivals CapCut, the popular program owned by TikTok parent ByteDance. Bluesky’s newly customizable video feeds let users swipe up or down and also allow curation using hashtags like #BookSky, a challenge to BookTok. A timeline of trending videos prominently placed under its search tab is another Bluesky addition. Continue reading Amidst TikTok Uncertainty, X and Bluesky Add New Features

YouTube’s Global Culture & Trends Report for 2024 is out, providing a snapshot of the year’s trending topics, top songs and leading creators from across the globe. The Paris Olympic Games appeared on 10 of 12 countries’ trending topics lists, “emphatically illustrating that non-digital-native franchises can thrive in a digital culture,” YouTube says. “Deadpool & Wolverine” is another such example. Also hot in 2024, “digital franchises” — independent creator content driven to success by online communities. Examples include Roblox’s viral “Dress to Impress” fashion game and the animated series “The Amazing Digital Circus.” Continue reading YouTube Releases Global Trends, Personalized Music Recaps

Tubi has come up with a unique way to showcase its catalog of 250,000 movies and TV episodes: a feed of short-form videos similar to TikTok content. Called “Scenes,” the feature is available via Tubi’s mobile app for Android and iOS. Tubi, the Fox Corporation free ad-supported streaming television (FAST) service, hopes Scenes will help Tubi viewers find what to watch as part of a “strategy to provide effortless entertainment on mobile.” Tubi already leverages machine learning and AI models to help personalize its recommendation experience and encourage discovery. Continue reading Tubi Introduces Short-Form Video Clips with Scenes Feature

YouTube has added a new feature to its Dream Track toolset, which lets select U.S. creators use AI to generate songs using the vocals of artists including John Legend, Demi Lovato, Charli XCX, Charlie Puth and others. Now users can remix Dream Track songs using natural language to describe the changes they would like, stylistic and otherwise. Selecting the “restyle a track” option will steer users to creating a 30-second generative snippet for use in YouTube Shorts. The remixed snippets will credit the original song with “clear attribution” through the Short itself and the Shorts audio pivot page. It will also clearly indicate that the track was restyled with AI, according to Google. Continue reading YouTube Dream Track Toolset Introduces an AI Remix Feature

Beginning October 15, YouTube Shorts will extend its maximum length to 3 minutes. The move competitively positions the Google unit against TikTok, which allows for videos of up to 10 minutes when recording, or an hour when uploading. Regular YouTube accommodates videos of up to 12 hours for verified accounts and 15 minutes for unverified accounts, whether live or uploaded. But in terms of marketing focus, the current attention is on short-form video. YouTube is also updating the Shorts player, adding templates, and introducing a Shorts trends page for mobile. Continue reading YouTube Updates Shorts Player, Extends Length to 3 Minutes

YouTube is going all in on generative AI with nine new generative features announced at the Made on YouTube creator event in New York. Google DeepMind’s AI video generation model, Veo, is coming to YouTube Shorts later this year, enabling “even more incredible video backgrounds, breathing life into concepts that were once impossible to visualize,” as well as six-second standalone AI segments that can be incorporated into short videos. “Imagine a BookTuber stepping into the pages of the classic novel ‘The Secret Garden,’” suggests YouTube Chief Product Officer Johanna Voolich in describing the new AI-powered features. Continue reading YouTube Unveils New AI-Powered Features at Creator Event