Snap is testing sponsored links for My AI, the chatbot introduced a year ago with Snapchat+ and made available free to all users last month. “We’re experimenting with new ways that My AI can surface useful information at the right moment during conversations. This includes early testing of sponsored links to connect our community with partners relevant to the conversation in the moment,” Snap said as part of its NewFronts announcements, emphasizing paid chat links are in “an early, experimental phase.” Messaging is a core Snapchat functionality, making conversational AI a natural enhancement, Snap Americas president Rob Wilk said. Continue reading Snap Promotes ‘My AI’ Sponsored Links Tests, New Ad Slots

TikTok’s new Pulse Premiere will allow publishers to sell ads alongside their posts and keep half the revenue, a move to engage institutional creators in addition to the influencers and app-savvy individuals that have been the video-sharing platform’s mainstay. An offshoot of TikTok’s Pulse program revenue-sharing plan, available for the top 4 percent of creators’ posts, Pulse Premiere permits ads against all posts from publishers including Condé Nast, NBCUniversal and Vox Media. Advertisers have embraced TikTok to reach Gen Z. Sensor Tower predicts the ByteDance-owned company will secure 2.5 percent of the domestic digital ad market in 2023. Continue reading TikTok Pulse Premiere Gives Publishers a 50 Percent Ad Cut

YouTube is branding itself to advertisers as the “home of Gen Z.” At the streaming platform’s NewFronts event at parent Google’s Pier 57 complex in lower Manhattan, the message was plastered across numerous signs and in videos. The company had creator Jon Youshaei, a former Instagram product marketer, deliver a presentation entitled “What Matters to Gen-Z” at the Monday event. Apparently Gen Z likes quick hits, making them a natural audience for commercials. At the NewFronts presentation, YouTube explained it is expanding its AI-driven video reach campaigns to include YouTube Shorts. Continue reading YouTube Debuts Ad Tech at Gen Z-Themed NewFronts Event

The proliferation of websites spewing misinformation as a result of chatbot-powered “content farms” is creating increased concern. Misinformation tracker NewsGuard has identified 49 websites publishing falsehoods authored by generative AI. The discovery is raising questions as to the technology’s role in turbocharging existing fraud techniques. Several of the offending websites sprang up this year, just as AI tools were made widely available for use by the public. Some of the sites take the approach of masquerading as breaking news sites, while others have adopted tactics such as using generic-sounding names. Continue reading AI Content Farms Spreading Fake Stories and Misinformation

There’s been a lot of noise recently about music generated by artificial intelligence tools. The clamor is on multiple fronts: generative mimicry of specific artists’ vocal styles, the potential to put Muzak-style background tunesmiths out of business with potentially cheaper alternatives, and the particulars of takedown orders. The matter came to a head this month after generative AI vocals prompted to sound like Drake and The Weeknd performed a song called “Heart on My Sleeve,” written and produced by a TikTok user. The tune quickly went viral, raising numerous concerns. Continue reading Music Industry Contends with Artificial Intelligence Disruption

Netflix has the largest global audience of any paid streaming service and produces the most original content, optimum position to recommend camera specs and photographic best practices. Netflix requires that at least 90 percent of a program’s content be captured using hardware from its “approved camera list,” which currently includes 51 models from seven manufacturers. There are some exceptions, mainly for documentaries. But the care the company takes in vetting the list — with input from creatives, camera manufacturers and global experts — makes the five-year-old tradition respected guidance for video professionals. Continue reading Netflix-Approved Camera List Has Expanded to 51 Models

YouTube Premium is upping is value proposition, adding new features including an enhanced bitrate for web and iOS, SharePlay so Apple users can watch together on FaceTime, and the ability to manage queues using mobile devices. The broader functionality is designed to impress upon potential subscribers that the $12 per month service offers more than ad-free viewing. YouTube says it now has 80 million Premium members “and trialers” taking advantage of a “more immersive YouTube experience.” In the coming weeks, enriched 1080p HD video will be available for Premium accounts first on iOS and then on the web. Continue reading YouTube Premium Adds Value to Platform with New Features

Respected members of the advanced tech community are going on record opposing the faction calling for a “pause” in large-model artificial intelligence development. Meta Platforms chief AI scientist Yann LeCun and DeepLearning.AI founder and CEO Andrew Ng, formerly at Alphabet where he helped launch Google Brain, were joined this past week by Bill Gates and former Google CEO Eric Schmidt in opposing the proposed six-month halt to development of AI models more advanced than OpenAI’s GPT-4, which is said to train on a trillion parameters — more than 500 times that of GPT-3. Continue reading Mixed Reactions to ‘Pause’ on AI Models Larger than GPT-4

User-generated content is surging on a new front: gaming. Epic Games is teed-up to challenge Roblox in the race to become what one media outlet called “the YouTube of gaming” as they lay the groundwork to empower individual creators. While Roblox is all about user-generated games, Epic is inviting creators in to riff on its popular Fortnite world. Roblox, which draws a younger crowd, is said to have about 400 registered users, while battleground Fortnite has about 300 million. Meanwhile, with the growing popularity of UGC gaming, these giants now have game platforms dot big bang and CliCli nipping at their heels. Continue reading Fortnite Challenges Roblox in User-Generated Games Space

YouTube is expanding its Analytics for Artists feature with a new Total Reach metric that will include data for fan-uploaded YouTube Shorts. In addition to official content uploaded by the artist as well as user-generated long-form videos, YouTube says Total Reach represents “the most comprehensive snapshot of the size of an artist’s audience on YouTube,” showing how many viewers are experiencing content across all formats. The company is also launching a new Songs section in Analytics “to help artists see how fans are listening to their music or creating with it, across all video formats, all in one place.” Continue reading YouTube Expands Analytics for Artists Tool, Adds Shorts Data

Google is launching an Ads Transparency Center. The “searchable hub” rolls out to global users in the coming weeks and lets anyone look up who’s behind an ad, which ads an advertiser ran and where across Google Search, YouTube and the Google Display Network. Additional details are provided for political ads, including the amount spent, number of impressions and any location targeting criteria. In 2020 Google began requiring that advertisers verify their identities, and a year later began letting users access some ad info, but its transparency move follows Facebook’s similar offering, which launched in 2019. Continue reading Google Ads Transparency Center Offers Searchable Ad Data

Apple has acquired WaveOne, a Mountain View-based startup that has been developing AI algorithms for video compression. Cupertino has been mum about the purchase, but the deal reportedly closed in January, and WaveOne employees are said to have been absorbed into Apple’s machine learning groups. WaveOne’s codecs use machine learning to squeeze more picture out of less bandwidth, including optimizing for signal interruptions, so the picture doesn’t freeze or disappear, making it ideal for mobile. As Netflix and YouTube tout picture improvements, WaveOne could potentially advantage Apple TV+ and a mixed reality headset. Continue reading Apple Eyes AI Video Compression with WaveOne Acquisition

Epic Games introduced Unreal Engine 5.2 at GDC 2023, demonstrating new levels of photorealism and physics designed to facilitate the creation of real-time interactive worlds for the metaverse. Procedural content generation tools and a material framework called Substrate for intricate surfaces with detailed refraction and reflection are new to the 5.2 preview build, available now at the Unreal Engine Marketplace and on GitHub. The economy around Unreal Editor for “Fortnite” has expanded to include a new revenue-sharing plan that lets creators keep 40 percent of funds generated from “islands” they create for the popular game. Continue reading Epic Debuts Unreal 5.2 and Expands ‘Fortnite’ Profit-Sharing

The Federal Trade Commission is cracking down on fraudulent tech advertising, which escalated substantially during the COVID-19 pandemic, issuing orders to eight social media and video streaming platforms seeking information on commercial practices that are deceptive or expose consumers to false health-care products, financial scams and counterfeit or fake goods. The action compels services including Meta Platforms’ Instagram, Alphabet’s YouTube, ByteDance’s TikTok and Amazon’s Twitch to provide answers in 45 days so the FTC can analyze their practices. In addition to fact-finding, the order is intended to pressure the companies to self-regulate. Continue reading FTC Demands Info from Tech Firms in Fight Against Ad Fraud

A video editing app from China’s ByteDance is gaining in popularity in the U.S. even as the parent company comes under fire for its viral video app TikTok potentially threatening national security. App-tracking firms including Shanghai-based Diandian show CapCut has more U.S. downloads than TikTok in recent weeks. CapCut lets users quickly create online memes and videos using templates and filters that include music and visual effects. Users say the app helps them achieve professional-looking results that are more likely to go viral on TikTok, as well as Facebook, Meta’s Instagram and Google’s YouTube. Continue reading ByteDance Video Editing App ‘CapCut’ Gains Traction in U.S.