As the U.S. approaches the 2022 midterm elections, social media platforms are being criticized for dropping the ball on misinformation safeguards. Meta Platforms’ Facebook has triggered alarm over plans to scrap CrowdTangle, a relevance filter Facebook has promoted as a discovery tool. Advocacy groups have described CrowdTangle as “indispensable” to finding false information online. Meta is accused of reducing CrowdTangle support and losing interest in election security overall as it shifts focus from the real world to the metaverse. CrowdTangle is cross-platform, and used to analyze content on Twitter and Reddit, among others. Continue reading Concern Expressed Over Meta Scrapping CrowdTangle Filter

Pinterest’s Idea Pins creator platform has been described as a cross between TikTok videos and Facebook Stories. Now the social platform is extending brands’ similar creativity with Idea Ads, which can also combine video, images and music. Idea Ads can be created by the brands themselves or in collaboration with a Pinterest user, in which case the results are categorized as “Idea ads with paid partnership.” The idea is to extend brands boxed-in by video-first platforms the chance to engage users with mixed media for elements critical to DIY projects, like a printable ingredient or supply lists. Continue reading Pinterest Debuts New Ad Formats and Paid Partnership Tool

YouTube is stepping up to fill what it perceives as a short-form video void in India, with a population of one billion, which is facing a ban on Bytedance’s popular video app TikTok. One New York-based creator says 80 percent of his views from a recent viral video short came from India, and YouTube, a division of Alphabet’s Google, is parlaying such information to take on short-form video phenom TikTok globally as video clips become the new battlefield for social media dominance. “There is a long game here,” said Todd Sherman, YouTube Shorts director of product management. “I think short-form video is here to stay.” Continue reading YouTube Gains on TikTok as Top Choice for Short-Form Vid

E-commerce company eBay is launching eBay Live, a live shopping platform that lets people browse, chat and purchase items from anywhere in the world using beta technology that combines entertainment with instant purchasing. The first series will offer a curated selection of rare trading cards from top eBay seller Bleecker Trading, and will be hosted by trading card enthusiast DJ Skee. The new platform is designed for social shopping, “allowing our community to come together over shared interests and merchandise,” explained eBay vice president of collectibles, electronics and home Dawn Block. Continue reading Collectibles Come to Social Shopping via eBay Live Platform

Facebook is trying to make its feed operate more like TikTok’s, according to recent reports that indicate the company recently directed employees to adjust the platform’s algorithms to prioritize popular posts, regardless of their source, over its traditional approach of serving posts from friends or accounts followed. Parent company Meta Platforms is also said to be reuniting Facebook with the Messenger app in order to align its message functionality with that of TikTok. Combined with an increased emphasis on short-form video with Reels on Facebook and Instagram, the changes reflect TikTok’s threat to Meta’s social media dominance. Continue reading Facebook Adjusts Algorithms, Messenger, to Take on TikTok

Online privacy protections for consumers are in focus on Capitol Hill, with the Kids Online Safety Act (KOSA) getting particular attention. A coalition of more than 100 organizations, including Fairplay and the American Psychological Association are calling on senators to advance KOSA this month. Co-sponsored by senators Richard Blumenthal (D-Connecticut) and Marsha Blackburn (R-Tennessee), the legislation would require social media platforms to conduct annual audits to identify risks to minors as well as more concrete steps like opting out of algorithmic recommendations and disabling “addictive” features.  Continue reading Online Child Safety Gains Steam at State and Federal Levels

As blockchain projects diversify into sales marketplaces for creative works, many find themselves dealing with copyright problems due to uncertainty as to how existing law applies to things like NFTs (non-fungible tokens) and DAOs (decentralized autonomous organizations). For instance, while purchase of an NFT confers certain rights, copyright isn’t one of them, unless the buyer applies for a standard copyright license. Spice DAO spent $3 million to purchase director Alejandro Jodorowsky’s 1970s illustrated pitch for an unfilmed version of “Dune,” only to have the “Dune” copyright holder block the ability to turn the storyboards into an animated film. Continue reading IP Protection for NFTs and Blockchain Assets Is Still Unclear

YouTube has reimagined the remote control with a new feature that not only controls basic TV functions using an app, but lets users integrate more deeply with YouTube content — sharing videos, browsing and leaving comments, using Super Chat and Super Stickers and signing-up for channel memberships. YouTube on TV head of design Brynn Evans says the feature is the result of “hundreds of hours” researching user experiences with YouTube on televisions. Traditional remotes make it difficult to navigate on most TV sets, which typically don’t have web browsers built in, Evans says. Continue reading YouTube Helps Integrate TVs and Smartphones with New App

Meta Platforms announced new features for Reels on Facebook and Instagram, including the ability to import audio, new templates to assist in video creation, a Suggested Reels feature, the ability to generate short-form Reels directly from Live content, upcoming editing and scheduling tools and more. These updates — in addition to a Sound Sync feature for Facebook Reels and Instagram Reels of up to 90-seconds — should help Meta keep up with ByteDance’s TikTok on the social media front, even as it has one foot planted in the metaverse. Continue reading Meta Takes on TikTok with Updated Video Features for Reels

The Supreme Court has blocked a Texas law banning major social media platforms from exercising editorial discretion to remove posts that violate community guidelines. Voting on the unsigned Supreme Court order was 5 to 4. Big Tech lobbying groups NetChoice and the Computer & Communications Industry Association requested the emergency halt. Their application was filed after the U.S. Court of Appeals for the 5th Circuit in May issued a stay that effectively reinstated the law. In December, U.S. District Court Judge Robert Pitman hit pause on the legislation, HB 20, on First Amendment grounds. Continue reading Supreme Court Blocks Texas Law Moderating Social Speech

As various states undergo primary elections and the nation gears up for midterm elections in the fall, the social network misinformation machines are becoming more active, too. Connecticut is actively addressing the problem with a marketing budget of nearly $2 million to counter unfounded rumors. The state is also creating a new position to monitor the disinformation mill. Salaried at $150,000 per year, the job involves combing fringe sites like Gettr, Rumble and 4chan as well as mainstream social media sites to weed-out falsehoods before they go viral, alerting platforms to remove or flag such posts. Continue reading States Fight Misinformation on Social Media Before Midterms

Samsung says over the next five years it will invest $356 billion in chip production, biopharmaceuticals and other next-gen tech, creating tens of thousands of new jobs. While Samsung says most of the funds — $285 billion — will be spent in South Korea, the Seoul-based electronics giant also has operations in the U.S., Canada, the UK and Philippines. That new plan marks a 30 percent increase in Samsung’s spending over the previous five-year period and is a considerable expansion over earlier budgeting. Memory chip manufacturing and 6G wireless are among the areas to benefit from the new investment. Continue reading Samsung Announces Plans for $356 Billion Investment in Tech

While this year’s TV Upfronts were packed with celebrity appearances and musical performances, the focus had clearly shifted from scheduling to content that could be watched anytime and anywhere and the technologies that facilitate ad insertions and brand messaging opportunities. In addition to changing viewer habits, streaming and binge watching have resulted in new priorities for program services, now focused on libraries that amount to inventory by the ton, according to reports from the television industry’s annual New York pitch event for advertisers. Continue reading Ad Tech, Brand Messaging Take Center Stage at TV Upfronts

TikTok plans a gaming ramp-up and is adding a variety of improvements to enhance the platform and improve revenue. At present, gaming is extremely limited on TikTok, but the company is reportedly conducting tests in Vietnam preparatory to a big gaming push. TikTok is also introducing “Branded Mission” to connect creators with brands for possible remuneration. And, after years of controversy over attribution, TikTok is launching a button that lets creators add credits for their inspiration as part of the publishing process, tagging others upon whose work theirs is built. Continue reading TikTok Debuts Creator Crediting, Explores Adding Minigames

YouTube is amplifying shopping features, adding an effect that lets creators use other backgrounds for shorts and offers a new monetization opportunity through gifting subscriptions. YouTube teased upcoming features that it claimed would make it easier for viewers to discover and buy from brands. At its Brandcast event in New York City, the Google unit touted new ways to engage shoppers, users and advertisers. One new feature allows two creators to simultaneously go live and co-host a single shopping stream, the idea being to double the audience for such events by drawing the fanbase of both creators. Continue reading YouTube Adds ‘Green Screen,’ Most-Played, Gifting Features