Google Shopping is introducing new tools to help merchants and brands improve online sales performance. A Shopping Experience Scorecard will provide retailers the opportunity to earn a “Trusted Store” badge. In addition, Google is offering data analytics, including a conversion rate measurement tool, a price comparison feature and shipping and return overview pages. Since revamping its market portal as Google Shopping in 2019, the company has been trying to make it easier for users to “research and buy” using Google Search. Continue reading Google Shopping Adds Analytics Tools, Trusted Store Badge

YouTube recently announced that it plans to offer full seasons of ad-supported streaming TV series free of charge, a first for the Google video platform. The move will put YouTube in competition with a growing number of free streaming services such as IMDb TV, Peacock, Plex, Pluto TV, The Roku Channel, Tubi and Xumo. U.S. consumers can expect more than 4,000 free episodes to start, with up to 100 additional film and television titles to be added each week. The popular video site already offers more than 1,500 free, ad-supported movies, so the television content is expected to serve as a vital expansion of its streaming options. Continue reading YouTube Joins the Free, Ad-Supported Streaming TV Market

Big Tech executives may find themselves facing UK prosecution or jail time sooner than expected as the target date for Online Safety Bill (OSB) enforcement collapses to within two months of becoming law, rather than the two years originally proposed. Several new offenses have been added to the bill, including criminal liability for those who destroy evidence, fail to cooperate with Ofcom investigations or impede regulatory inspections. Facebook, Instagram, TikTok, Twitter and YouTube can all expect audits for the sort of harmful content the OSB seeks to address. Continue reading Criminal Liability Will Be Added to the UK’s Online Safety Bill

Children’s programming has always been some of the most popular content on YouTube, generating billions of views since the platform launched in 2005. But the accompanying advertising and algorithm-driven recommendations proved problematic, sometimes serving material that parents deemed inappropriate. YouTube has taken various steps to address this, becoming in 2015 the first social platform to launch a children’s version of its main product. It later opted to have humans, not algorithms, make the content recommendations for kids, a costly trade-off that seems to have produced positive results. Continue reading YouTube Kids Finds Right Formula to Improve Video Content

Young people who made TikTok a top destination for dance-craze videos and makeup tutorials are now making it a news destination as they seek information about the Russian invasion of Ukraine, but now it’s revealed that some users are doctoring video game images of tanks rolling in and presenting it as footage from the war. Since the conflict erupted, hundreds of thousands of videos about the ongoing saga have been uploaded to TikTok. The war has put the social video platform in the uncharacteristic role of news moderator for material that is often unverified. Continue reading TikTok Halts Russia Live Streams, Battles War Disinformation

TikTok is launching an Agency Center to help creators connect with talent firms for guidance and support. Creators who toggle the “agency invitation” button to “on” in the TikTok LIVE center will allow their profiles to “be searched and invited by any agency.” Eventually, LIVE Agencies can invite creators to join their network for coaching and connection with a community of experienced LIVE talent. The move is the latest effort to help creators earn on TikTok as the app strives to fend off competitors who have added short-form videos but indicate longer-form videos are more ad-friendly. Continue reading TikTok’s ‘Agency Center’ Connects Creators with Talent Pros

In an effort to thwart misinformation, Amazon-owned live-streaming video service Twitch is cracking down on bad actors. “We do not believe that individuals who use online services to spread false, harmful information, have a place in our community,” the company stated. Twitch worked with researchers and experts to identify three characteristics that all bad actors share: an online presence dedicated to (1) persistently sharing (2) widely disproven and broadly shared (3) harmful misinformation topics, such as conspiracies that promote violence. Twitch specified that it will not take action against “one-off” statements containing misinformation. Continue reading Twitch Aims to Remove Channels That Spread Misinformation

As the Renaissance was a reaction to the Dark Ages that preceded it, so too the entertainment industrial complex finds itself on the brink of a fruitful new era of technological and creative achievement triggered by COVID-19. The need for remote production has encouraged a cross pollination of new tools and techniques that will likely lead to significant change in the next era of media production. Roaring back to an in-person event in Rancho Mirage last week after hosting a virtual summit in 2021, the HPA Tech Retreat 2022 showcased the groundbreaking exchange between content-makers and tech providers. Continue reading HPA Tech Retreat: Bridge Between Creatives and Tech Firms

Epic Games has purchased online music store and community Bandcamp. Citing a shared “mission of building the most artist friendly platform that enables creators to keep the majority of their hard-earned money,” the blockbuster game developer explained in a statement that Bandcamp will play an important role in the gamer’s “vision to build out a creator marketplace ecosystem for content, technology, games, art, music and more.” It’s an interesting strategic move. Competitor Electronic Arts has had success with music, getting its “Star Wars” scores released and creating hits through its “FIFA” and “Madden NFL” games. Continue reading Epic Pitches Big Tent in Metaverse with Bandcamp Purchase

Instagram is making changes to its videos, adding auto-generated captions in 17 languages even as it discontinues support for the standalone IGTV video app to “focus on having all video on the main Instagram app.” It is eliminating the in-stream advertising known as IGTV ads while exploring ways to help creators monetize the short-form Reels format that “continues to be the largest contributor to engagement growth on Instagram,” according to the social platform. Instagram says it will “begin testing a new ad experience” later this year that will “allow creators to earn revenue from ads displayed on their Reels.”  Continue reading Instagram Introduces Video Captions, Shutters the IGTV App

LG has unveiled two new 4K HDR projectors that the company says are its most advanced models to date. Both the LG CineBeam HU715Q and HU710P feature 2,000,000:1 contrast ratios. With a retail price of $2,500, the HU710P uses a hybrid laser-LED light source that doesn’t require a color wheel and can pump up to 2,000 lumens of brightness. The $3,000 HU715Q ultra short-throw (UST) relies only on laser light, producing up to 2,500 lumens. Both projectors are designed for indoors, but LG says they’ll also work outside after sundown. Continue reading New CineBeam Models Are Most Advanced LG 4K Projectors

TikTok is pivoting to longer videos. The social platform that became the fastest-growing ever on the strength of short-form videos and had competitors scrambling in its wake to copy the format, is now allowing users to post videos of up to 10 minutes. Launched by China’s ByteDance in September 2016, TikTok was initially formatted for videos of 15-seconds or less. In 2018, when it merged with Chinese lip-sync service Musical.ly, it permitted videos of 1 minute, and then bumped up to three-minutes last summer. By September 2021 TikTok announced it had hit one billion users worldwide in only five years. Continue reading TikTok Shakes-Up Its Content Format with 10-Minute Videos

UK-style child protections are coming to the U.S. if a pair of California state lawmakers have anything to say about it. Assembly members Jordan Cunningham, a Republican, and Buffy Wicks, a Democrat, last week proposed the California Age-Appropriate Design Code Act, a bill modeled after what is popularly known in the UK as the Children’s Code, and more formally tagged the Age Appropriate Design Code. If enacted, websites and social platforms would have to limit the collection of children’s data in California, enact safeguards protecting minors from other users, minimize addictive features and simplify privacy settings. Continue reading Big Tech Faces Global Pressure to Step Up Child Protections

Twitch is introducing a feature that will allow select creators to earn regular income by streaming with ads for a set number of hours. Called the Ad Incentive Program, it’s a way for the platform’s top creators to generate predictable payouts. Because reliable income is important and “managing ads can be a pain that takes time away from content creation,” AIP (pronounced “Ape,” per Twitch) means “no more guesswork when it comes to your monthly ad payouts. No more fiddling with ad timing.” Qualified AIP participants will receive an offer from Twitch. Continue reading Twitch Ad Incentive Program Offers Creators Regular Income

Having ridden the short-form video wave to popularity, TikTok now faces a quandary: advertisers want longer-form content in which to place their messaging, while users say they don’t even have sufficient attention span for minute-long videos. Last year, a TikTok survey indicated 50 percent of its users find clips of more than a minute stressful, and about a third of them zip through 60-second clips at double-speed. “It’s not because I don’t have time, but because I can’t concentrate,” one twentysomething user reportedly explained in a survey response. Despite that feedback, TikTok began experimenting through the second half of 2021 with videos of five minutes and 10 minutes. Continue reading TikTok Fights Attention Deficit, Chases Ads with Longer Vids