By
Paula ParisiMarch 8, 2022
Young people who made TikTok a top destination for dance-craze videos and makeup tutorials are now making it a news destination as they seek information about the Russian invasion of Ukraine, but now it’s revealed that some users are doctoring video game images of tanks rolling in and presenting it as footage from the war. Since the conflict erupted, hundreds of thousands of videos about the ongoing saga have been uploaded to TikTok. The war has put the social video platform in the uncharacteristic role of news moderator for material that is often unverified. Continue reading TikTok Halts Russia Live Streams, Battles War Disinformation
By
Paula ParisiMarch 8, 2022
TikTok is launching an Agency Center to help creators connect with talent firms for guidance and support. Creators who toggle the “agency invitation” button to “on” in the TikTok LIVE center will allow their profiles to “be searched and invited by any agency.” Eventually, LIVE Agencies can invite creators to join their network for coaching and connection with a community of experienced LIVE talent. The move is the latest effort to help creators earn on TikTok as the app strives to fend off competitors who have added short-form videos but indicate longer-form videos are more ad-friendly. Continue reading TikTok’s ‘Agency Center’ Connects Creators with Talent Pros
By
Paula ParisiMarch 7, 2022
In an effort to thwart misinformation, Amazon-owned live-streaming video service Twitch is cracking down on bad actors. “We do not believe that individuals who use online services to spread false, harmful information, have a place in our community,” the company stated. Twitch worked with researchers and experts to identify three characteristics that all bad actors share: an online presence dedicated to (1) persistently sharing (2) widely disproven and broadly shared (3) harmful misinformation topics, such as conspiracies that promote violence. Twitch specified that it will not take action against “one-off” statements containing misinformation. Continue reading Twitch Aims to Remove Channels That Spread Misinformation
By
Paula ParisiMarch 4, 2022
As the Renaissance was a reaction to the Dark Ages that preceded it, so too the entertainment industrial complex finds itself on the brink of a fruitful new era of technological and creative achievement triggered by COVID-19. The need for remote production has encouraged a cross pollination of new tools and techniques that will likely lead to significant change in the next era of media production. Roaring back to an in-person event in Rancho Mirage last week after hosting a virtual summit in 2021, the HPA Tech Retreat 2022 showcased the groundbreaking exchange between content-makers and tech providers. Continue reading HPA Tech Retreat: Bridge Between Creatives and Tech Firms
By
Paula ParisiMarch 4, 2022
Epic Games has purchased online music store and community Bandcamp. Citing a shared “mission of building the most artist friendly platform that enables creators to keep the majority of their hard-earned money,” the blockbuster game developer explained in a statement that Bandcamp will play an important role in the gamer’s “vision to build out a creator marketplace ecosystem for content, technology, games, art, music and more.” It’s an interesting strategic move. Competitor Electronic Arts has had success with music, getting its “Star Wars” scores released and creating hits through its “FIFA” and “Madden NFL” games. Continue reading Epic Pitches Big Tent in Metaverse with Bandcamp Purchase
By
Paula ParisiMarch 3, 2022
Instagram is making changes to its videos, adding auto-generated captions in 17 languages even as it discontinues support for the standalone IGTV video app to “focus on having all video on the main Instagram app.” It is eliminating the in-stream advertising known as IGTV ads while exploring ways to help creators monetize the short-form Reels format that “continues to be the largest contributor to engagement growth on Instagram,” according to the social platform. Instagram says it will “begin testing a new ad experience” later this year that will “allow creators to earn revenue from ads displayed on their Reels.” Continue reading Instagram Introduces Video Captions, Shutters the IGTV App
By
Paula ParisiMarch 2, 2022
LG has unveiled two new 4K HDR projectors that the company says are its most advanced models to date. Both the LG CineBeam HU715Q and HU710P feature 2,000,000:1 contrast ratios. With a retail price of $2,500, the HU710P uses a hybrid laser-LED light source that doesn’t require a color wheel and can pump up to 2,000 lumens of brightness. The $3,000 HU715Q ultra short-throw (UST) relies only on laser light, producing up to 2,500 lumens. Both projectors are designed for indoors, but LG says they’ll also work outside after sundown. Continue reading New CineBeam Models Are Most Advanced LG 4K Projectors
By
Paula ParisiMarch 1, 2022
TikTok is pivoting to longer videos. The social platform that became the fastest-growing ever on the strength of short-form videos and had competitors scrambling in its wake to copy the format, is now allowing users to post videos of up to 10 minutes. Launched by China’s ByteDance in September 2016, TikTok was initially formatted for videos of 15-seconds or less. In 2018, when it merged with Chinese lip-sync service Musical.ly, it permitted videos of 1 minute, and then bumped up to three-minutes last summer. By September 2021 TikTok announced it had hit one billion users worldwide in only five years. Continue reading TikTok Shakes-Up Its Content Format with 10-Minute Videos
By
Paula ParisiFebruary 28, 2022
UK-style child protections are coming to the U.S. if a pair of California state lawmakers have anything to say about it. Assembly members Jordan Cunningham, a Republican, and Buffy Wicks, a Democrat, last week proposed the California Age-Appropriate Design Code Act, a bill modeled after what is popularly known in the UK as the Children’s Code, and more formally tagged the Age Appropriate Design Code. If enacted, websites and social platforms would have to limit the collection of children’s data in California, enact safeguards protecting minors from other users, minimize addictive features and simplify privacy settings. Continue reading Big Tech Faces Global Pressure to Step Up Child Protections
By
Paula ParisiFebruary 25, 2022
Twitch is introducing a feature that will allow select creators to earn regular income by streaming with ads for a set number of hours. Called the Ad Incentive Program, it’s a way for the platform’s top creators to generate predictable payouts. Because reliable income is important and “managing ads can be a pain that takes time away from content creation,” AIP (pronounced “Ape,” per Twitch) means “no more guesswork when it comes to your monthly ad payouts. No more fiddling with ad timing.” Qualified AIP participants will receive an offer from Twitch. Continue reading Twitch Ad Incentive Program Offers Creators Regular Income
By
Paula ParisiFebruary 23, 2022
Having ridden the short-form video wave to popularity, TikTok now faces a quandary: advertisers want longer-form content in which to place their messaging, while users say they don’t even have sufficient attention span for minute-long videos. Last year, a TikTok survey indicated 50 percent of its users find clips of more than a minute stressful, and about a third of them zip through 60-second clips at double-speed. “It’s not because I don’t have time, but because I can’t concentrate,” one twentysomething user reportedly explained in a survey response. Despite that feedback, TikTok began experimenting through the second half of 2021 with videos of five minutes and 10 minutes. Continue reading TikTok Fights Attention Deficit, Chases Ads with Longer Vids
By
Paula ParisiFebruary 16, 2022
One team was crowned champion at Super Bowl 56, but all the advertisers were winners, with an average of 112.3 million total viewers tuning in across TV and streaming. Typically the most-watched television event in the U.S., the Super Bowl is an opportunity for deep-pocketed advertisers to make an impression on consumers. This year, the post-game spot talk was all about tech. Returning sponsors Amazon, E-Trade, T-Mobile and Verizon were joined by big game debutantes, including four crypto firms, Japanese e-commerce site Rakuten, Meta Platforms’ first national commercial for Meta Quest 2, and several electric vehicle ads. Continue reading Tech Spots Are the Talk of Super Bowl, from Crypto to Quest
By
Paula ParisiFebruary 16, 2022
Popular messaging app Snapchat has added a new way for its top creators to earn money on the platform, introducing mid-roll ads in public Stories. The feature is in U.S. beta testing now with an early set of Snap Stars, who will receive a share of the revenue generated from ads within their public Stories. “Stories lower the barrier to content creation and engagement, and we believe placing ads within a Snap Star’s public Story will allow an easier path to financial success,” Snap says of the program, which it plans to roll out commercially later this year. Continue reading Snapchat Debuts Mid-Roll Ads with Revenue-Share for Stars
By
Paula ParisiFebruary 11, 2022
Samsung unveiled its new Galaxy S22 phone line at this week’s 2022 Galaxy Unpacked event, where it also debuted a huge new tablet, the Galaxy Tab S8 Ultra, which packs a 14.6-inch OLED screen and $1,100 starting price. The Galaxy S22 and Galaxy S22+ offer improvements in styling, durability and camera functionality over last year’s S21 line and have been characterized as iterative rather than game-changing. Continuing its partnership with Google, Samsung’s new phones are the first to offer YouTube remote watch parties (in Google Duo) and come with YouTube Premium trials. Continue reading Samsung’s Galaxy S22 Line Picks Up Where the Note Left Off
By
Paula ParisiFebruary 10, 2022
On the heels of its first Congressional hearing for product safety, TikTok has announced policy changes aimed at making the short-form video social platform safer and more secure, particularly for minors, LGBTQ and minority users. In October, TikTok vice president and head of public policy Michael Beckerman testified along with executives from Snapchat and YouTube, addressing questions from U.S. senators as to the social media site’s impact on teen eating disorders and fallout from dangerous hoaxes. The policy updates address those concerns and institute new cybersecurity measures intended to protect user data from unauthorized access. Continue reading TikTok Updates Safety for Minors, Expands Security Features