Google parent Alphabet posted Q4 2021 revenue of $75.33 billion, a 32 percent increase over the same period in 2020 that outperformed expectations. The blowout results were attributed to small and large businesses embracing digital advertising as a way to reach consumers housebound by COVID-19. Profits rose 36 percent to $20.64 billion in Q4. Alphabet revenue for the year ending December 31 was $257.6 billion, a 41 percent increase over 2020. The company also announced a 20-for-1 stock split. Alphabet CEO Sundar Pichai cited “a quarterly sales record for our Pixel phones despite supply constraints” among the achievements. Continue reading Google Advertising Puts Alphabet Profit Up 36 Percent in Q4

After years in which live news was an elusive commodity on the Internet, the streaming news space is suddenly crowded. The latest entry, CNN+, is gearing up for a late March launch and will cost $5.99 per month, same as Fox Nation, which began streaming in November 2018 after nine years as an opinion website. CBS and NBC offer consumers free ad-supported streaming news networks. Last week, CBS relaunched the CBS News Streaming Network what had previously been CBSN. After various experiments, NBC News launched The Choice under the MSNBC banner in the run-up to the 2020 election.  Continue reading CNN+ Aims to Break Through Crowded Streaming News Field

YouTube plans to test new monetization features for creators of its YouTube Shorts videos, which have passed more than 5 trillion views since debuting in September 2020, according to YouTube CEO Susan Wojcicki, who also said the company is exploring adding NFTs to its toolkit for video creators. In addition, YouTube is testing new shopping features tied to its video content. The number of global creator channels making more than $10,000 a year “is up 40 percent year over year,” Wojcicki wrote as part of an annual letter to creators that outlined 2022 priorities focusing on helping creators generate income. Continue reading YouTube Exploring Commerce and NFTs, Says CEO Wojcicki

Squarespace has introduced a new video feature for content creators that provides them with the ability to sell access to videos either as a one-off or via a continuing subscription plan. The website creation and hosting service will offer 30 minutes of uploaded content for free, while creators looking to post more content have the option to sign up for Member Areas plans, starting at $9 per month. To compete with the likes of YouTube, Patreon and OnlyFans, users will be able to upload video directly to their Squarespace site with options for monetizing content. The company’s native video player offers “slick playback” and “deep integration into the Squarespace platform.” Continue reading Squarespace Adds Monetization Options to Its Video Feature

TikTok is testing the waters with a paid subscription mode for creators, joining Facebook, Clubhouse and others. Although TikTok remains tight-lipped about the experiment, it seems designed to keep TikTok influencers on the ByteDance platform rather than leaving for more lucrative pastures. Last week, Instagram announced a test allowing creators to charge from 99 cents to $99 per month for exclusive content, while Twitter in September debuted Super Follows, with rates of $2.99 to $9.99 per month. A creator with 13,000 followers that gets a 2 percent take rate at $4.99 per month can make $900 a month. YouTube and Snapchat also offer monetization options. Continue reading TikTok Experiments with Paid Subscriptions, Tweaks Stories

Instagram is testing a feature that allows creators to charge for premium content, a growing trend as platforms vie for popular personalities that drive traffic and engagement. The Meta Platforms social network introduced the feature last week, saying it will initially be offered on a limited basis in the U.S. “Subscriptions are one of the best ways to have a predictable income — a way that’s not attached to how much reach you get on any given post, which is inevitably going to go up and down over time,” Instagram chief Adam Mosseri said in a Twitter post. Continue reading Instagram Begins Testing Subscribed Content from Creators

YouTube is closing its original content group, citing the explosive growth of its revenue sharing YouTube Partner Program, which now has more than two million creator participants, chief business officer Robert Kyncl posted on Twitter Tuesday. “With rapid growth comes new opportunities and our investments can make a greater impact” applied towards initiatives like its TikTok competitor YouTube Shorts as well as the Black Voices and YouTube Kids funds and live shopping programs, Kyncl wrote. The six-year-old division’s run ends March 1 with the exit of global head of original content Susanne Daniels, although some content will continue in a limited capacity. Continue reading YouTube Scales Back Originals to Focus on Creator Content

Consumer mobile app spending hit $170 billion in 2021, according to the State of Mobile in 2022 report released by App Annie. Charting expenditures across iOS, Google Play and third-party Chinese Android app stores, the figure represents 19 percent year-over-year growth, almost flat (down from 18 percent growth in 2020). While last year, consumers installed more apps than ever, the growth rate itself is slowing. Last January, App Annie reported year-over-year download growth of 7 percent from 2020, which has dropped to 5 percent for 2021. However, in all, consumers downloaded a record 230 billion apps in 2021. Continue reading Consumers Downloaded a Record 230 Billion Apps Last Year

Atmosphere — a startup that curates streamed video content for commercial venues including Westin Hotels & Resorts, Taco Bell and Texas Roadhouse restaurants, as well as gyms, spas, airports and other places people congregate — has entered into a deal with TikTok to offer clients a channel programmed with the popular app’s short-form clips. The offering will be distinct from TikTok TV, launched in November as the mobile app’s first dedicated foray onto television screens and now available via Amazon Fire TV, LG and Samsung smart TVs, Google TV and other Android TV devices. Continue reading CES: Atmosphere Brings TikTok Mobile Video to New Venues

MIT Media Lab spin-off Brelyon, founded in 2018, is demonstrating its Ultra Reality screen technology this week at CES 2022. The display tech uses computational optics to essentially offer a curved 120-inch 3D “theater-like experience” via a 32-inch desktop monitor, which the company suggests is ideal for entertainment, gaming and enterprise applications “beyond screens, into the metaverse.” The concept relies on realistic depth effects and image composition techniques to provide users with a plug-and-play, high-fidelity, virtual experience that does not rely on VR headsets. Continue reading CES: Immersive Virtual Monitor Does Not Require a Headset

TikTok made its shopping play this year, partnering with Shopify, then launching the TikTok World feature for creators and brands. The result has been items from clothes to cosmetics to tech accessories and household goods seeing sales boosts through exposure on the platform. The hashtag #TikTokMadeMeBuyIt is said to have been viewed more than 7.4 billion times, and Amazon in May launched the category “Internet Famous: The Latest to Go Viral,” generously populated by products that “blew up” on the video-sharing service. Now brands are scrambling to leverage the social shopping made successful by TikTok influencers. Continue reading Social Video App TikTok Makes Splash as E-Tailing Presence

Cryptocurrency and NFTs seem to be getting a much different reception from the average consumer than the tech titans that helped launch the crazes. While entrepreneurs such as Elon Musk, Jack Dorsey and Chris Dixon have dropped millions-to-billions into various blockchain piggy banks, Ubisoft gamers, startups on Kickstarter and artists like Brian Eno are speaking out against everything from NFTs to digital coins. Gamers, in particular, have made their disapproval known, somewhat surprising given they’re typically first-movers, eager to try new technologies and push boundaries. Now, reports are emerging of a schism in the game world. Continue reading New Blockchain Divide Between Consumers and Tech Titans

Google’s in-house incubator Area 120 recently introduced Qaya, a new service that helps creators build their own digital storefronts. Qaya, which was co-created by Area 120 founder-in-residence Nathaniel Naddaff-Hafrey, is designed to help creators monetize their products and services by offering them directly to fans via personalized storefronts that can be integrated with Google Search and Google Shopping. Currently in beta, the Qaya-powered storefronts can host up to 1,000 products each. Google Pay is built into the service, with support for subscriptions, tipping and one-time payments. Qaya also offers sales analytics. Continue reading Google Service Helps Creators Build Personalized Storefronts

Nearly 37 percent of the world’s population has never used the Internet, according to the United Nations. That’s about 2.9 billion people yet to experience the technology most of the other 63 percent now take for granted. But many feel the Internet is ready for its third act, Web3 (also known as Web 3.0). Companies trying to figure out what Web3 means for their business models are not helped by the fact that there is dissent as to what it will be. Decentralized, relying on blockchain, connected to the metaverse are among the themes being discussed. Although there’s a lot being written, it’s all rather fuzzy at this time. Continue reading The Web3 Debate: Impending Revolution or Marketing Hype?

TikTok is introducing new camera and editing tools, a collaboration with Giphy, and support for 1080p video. The platform is also taking on Twitch and YouTube with TikTok Live Studio. The Windows program is currently in a test phase, allowing creators who download it to their desktop to stream live from the host computer or a connected device such as a smartphone or game console. This could keep TikTok fans in-app for live streaming, eliminating the need for third-party broadcast software like Streamlabs or OBS Studio. Continue reading TikTok Reveals New Content Creation Tools, Tests Live Studio