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Debra KaufmanFebruary 25, 2021
Google’s YouTube is rolling out a version of its video service that will allow parents to supervise the viewing of tweens and teens that have outgrown YouTube Kids but aren’t quite ready for the unrestricted video platform. Currently, children under the age of 13 in the U.S. are legally barred from regular YouTube. The new option lets parents set up a managed account for children and teens that will prevent them from uploading videos or commenting. Parents will also have different content filters to restrict video viewing. Continue reading YouTube to Launch Restricted Version for Tweens and Teens
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Debra KaufmanFebruary 19, 2021
Against strong pushback from Facebook and Google, Australia is on the cusp of passing a law proposed by the Australian Competition and Consumer Commission that would force both companies to pay publishers for the content on their sites. The two companies have taken significantly different paths in response to the looming law. Google debuted a three-year global agreement with News Corp to pay for content, and Facebook stated it would restrict users and publishers from viewing and sharing news links, effective immediately. Continue reading Facebook and Google Respond Differently to Australian Law
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Debra KaufmanFebruary 19, 2021
YouTube in unveiling a suite of new features, including the launch of its YouTube Shorts, which will enable users to create short-form vertical videos similar to those featured on video-sharing platform TikTok. The company will also introduce an option for its pay-TV service YouTube TV that will enable subscribers to watch in 4K, stream programs to an unlimited number of devices and download content for offline viewing. YouTube also plans to expand its new e-commerce feature so viewers can buy products from creators’ channels. Continue reading YouTube to Offer a 4K Option and Shorts That Mimic TikTok
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Debra KaufmanFebruary 8, 2021
Quantum computing experts, including executives and scientists, are calling for ethical guidelines, since the technology can advance human DNA manipulation and create new materials for use in war. “Whenever we have a new computing power, there is potential for benefit of humanity, [but] you can imagine ways that it would also hurt people,” said UC Santa Barbara physics professor John Martinis, a former Google chief scientist of quantum hardware. Quantum computing is moving to the forefront; Microsoft, for example, recently debuted a public preview of its Azure Quantum cloud-based platform. Continue reading Quantum Computing Experts Call for Conversation on Ethics
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Debra KaufmanFebruary 4, 2021
Due largely to robust online holiday shopping, Google’s parent company Alphabet reached a record-breaking $56.9 billion in revenue for Q4, up from $43.2 billion in the same quarter last year. The numbers represent an ongoing recovery in ad spending, which was hard hit in early 2020. FactSet reports that analysts predicted the company would post $52.7 billion in revenue, including $42.3 billion from advertising. Chief financial officer Ruth Porat said Google Search and YouTube led the positive performance numbers. Continue reading Google Breaks Revenue Records, Boosts Cloud Investments
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Debra KaufmanFebruary 1, 2021
Short-form video app Clash, which debuted in August, just acquired Byte, another short-form video app released a year ago. Byte creator Dom Hofmann was a co-founder of Vine, the once-popular six-second video app that shut down operations in 2016. Clash CEO and co-founder Brendon McNerney, formerly a star on Vine, explained that it is “more of an IP acquisition where we’re going to be taking over the community.” Byte and Clash will debut “in a few short months” as one product with monetization tools for creators. Continue reading Short-Form Video App Clash Acquires and Merges with Byte
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Rob ScottJanuary 28, 2021
As we continue to contend with a global pandemic that has led to numerous changes involving remote work and learning, telemedicine, home fitness, social distancing, online shopping, and more, it should come as no surprise that devices and services showcased at this year’s all-digital CES focused on a range of COVID-related issues. From high-tech masks designed to comfortably combat spread of the coronavirus and sensors that alert wearers of flu-like symptoms, to robots that disinfect work spaces with UVC light and televisions that take personal training to a new level, many companies touted wares for the COVID era consumer. Continue reading CES: Masks, Sensors, Robotics and Fitness in the COVID Era
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Rob ScottJanuary 26, 2021
Sony announced during CES 2021 that its new line of Bravia XR television sets would provide consumers with the Bravia Core platform for streaming select movies from Sony Pictures Entertainment. The company indicates that its Pure Stream tech enables “near lossless” ultra high-def Blu-ray Disc quality. The Bravia Core platform comes pre-loaded on new Bravia XR models including Sony’s 8K LED, OLED and 4K LED models. Access to film titles is based on a type of voucher system in which customers are given credits depending on which Bravia XR model is purchased. Continue reading CES: Sony Integrates Movie Streaming to Promote Bravia TVs
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Debra KaufmanJanuary 13, 2021
At a CES 2021 panel, Insider Inc. chief marketing officer Jenifer Berman described a surge of “consumers that put their purchasing power behind brands that represent their beliefs,” such as racial equity and sustainability. She noted that, with the advent of the COVID-19 pandemic, brands shifted their messaging so as not to appear tone deaf. Nissan U.S. vice president and chief marketing officer Allyson Witherspoon reported that her company, for the first time, wasn’t trying to sell cars but instead to how to support consumers. Continue reading CES: Consumers Follow Brands That Align with Their Beliefs
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Debra KaufmanDecember 17, 2020
YouTube Premieres, first announced in 2018, allows content creators to promote pre-recorded videos via a landing page for fans to gather before new content debuts. Now YouTube is enhancing Premieres with three new features. Live Redirect lets creators livestream a pre-show to viewers before they debut a new video and then automatically redirect them to Premiere just before it starts. BTS and Cardi B have been beta-testing this feature for a couple of months. The other two features are Trailers and the option of a custom countdown via Countdown Themes. Continue reading YouTube Adds Features to Help Creators Promote Premieres
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Phil LelyveldDecember 14, 2020
Equinix executives led the fifth installment of ETC@USC’s Executive Coffee with… series. “AI development and ethics, what are the intended and unintended consequences of the rollout?” was the topic of the October 22 discussion. Kaladhar Voruganti, VP of technology innovation and senior fellow, and Doron Hendel, senior manager of global business development, ecosystem development, partnerships and alliances at Equinix led the discussion. Eleven graduate and undergraduate USC students, mostly computer science and data science majors, participated. Continue reading ETC Executive Coffee: Equinix Ponders Consequences of AI
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Debra KaufmanDecember 9, 2020
The COVID-19 pandemic has closed concert venues and halted touring for musicians but now some are achieving success via Spotify, YouTube, TikTok and apps such as DistroKid, SubmitHub and ForTunes.io. Previously, musicians depended on the big music companies — Universal Music Group, Sony Music Entertainment and Warner Music Group — to promote and market their work. Now, according to distributor AWAL, hundreds of independent musicians are making $100,000+ from streaming, and Jayda G and RAC even got Grammy nominations. Continue reading Indie Musicians Find Success with Digital Platforms and Apps
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Debra KaufmanNovember 20, 2020
Google-owned YouTube is introducing 15-second audio ads on its video-sharing platform, the first such format aimed at those who listen to music or podcasts in the background. It is also enabling advertisers to make buys across “dynamic music lineups” such as Top 100 charts and collections of channels in genres like Latin or Country in addition to buys targeting moods or interests such as fitness or relaxation. But ads running on creators’ videos won’t generate a profit for them if they’re not big enough to be in YouTube’s Partner Program. Continue reading YouTube Intros Audio Ads, Targeting Based on Music Genres
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Debra KaufmanNovember 12, 2020
ByteDance, the Chinese parent company of TikTok, asked the U.S. Court of Appeals for the D.C. Circuit for more time to work out the preliminary deal to sell its U.S. operations to Oracle and Walmart. November 12 is the deadline for the deal to be completed. The company also stated it had been in discussions with the Committee on Foreign Investments in the United States (CFIUS), but “feedback had stopped” in recent weeks despite the approaching deadline. App Annie reports that TikTok’s substantial growth is expected to continue throughout 2021. Continue reading TikTok Popularity Surge Continues as U.S. Ultimatum Looms
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Debra KaufmanNovember 2, 2020
In an otherwise glum economic picture, Big Tech companies have boomed. The general economy is improving, while Alphabet, Amazon, Apple and Facebook are reporting profits that suggest they may be capable of generating the kind of wealth that a single industry hasn’t seen in generations. In fact, those four companies had a quarterly net profit of $38 billion, despite regulator scrutiny and other obstacles. Amazon saw an almost 200 percent rise in profits, and Facebook had a stupendous quarter, despite the advertiser boycott. Continue reading Big Tech Companies Report Strong Third Quarter Revenues