Companies that have been paying social media influencers billions of dollars to promote their brands are thinking twice about the practice given there is no practical way to measure its impact. Some influencers have also alienated brands by deliberately inflating their number of followers or angered consumers by promoting products they don’t actually use. Early adopter Ipsy, an online cosmetic brand, for example, has recently pulled back on using online influencers, whose posts have been compared to 30-second TV ads. Continue reading Brands Rethink Use of Influencers Given Widespread Fraud

“Stranger Things,” “Breaking Bad” and “Transparent” are just a few examples of popular television shows that have been a boon to the music industry in recent years. During an era when physical music sales are at a low, artists and labels are eager to license their music to play during TV episodes for royalties and publicity. According to numbers provided by UK music collecting society PRS for Music — home of the Performing Right Society (PRS) and the Mechanical-Copyright Protection Society (MCPS), the use of music across on-demand platforms has increased 238 percent over the past five years.

Continue reading On-Demand Television Is Giving the Music Industry a Boost

After removing it in 2018, Hulu once again has 4K content available via its service. This time around, 4K content can be accessed through Xbox One devices (Hulu will soon add 4K support for Amazon Fire TV, LG webOS and others). Formerly, Hulu had only made 4K content available via Apple TV 4K and Chromecast Ultra, and the content selection had been somewhat limited compared to rivals like Netflix and Amazon Prime. Now, Hulu has more original content under its belt to offer in 4K, including hits like “The Handmaid’s Tale,” “The First,” “Castle Rock,” and others. 

Continue reading Hulu Joins the Streaming Competition in Offering 4K Video

According to a fall 2019 survey by Piper Jaffray, Google-owned YouTube is now a more popular video platform than Netflix for teen consumers. The research found that 37 percent of today’s teens stream video on YouTube, followed closely at 35 percent by longtime leader Netflix. Piper Jaffray credits YouTube’s diversified content library, including a wide array of areas favored by younger audiences, such as music videos, how-to tutorials, social influencer content, and video game play-throughs. Continue reading Piper Jaffray Research: Teens Prefer YouTube Over Netflix

Quibi, the short-form video platform co-founded by Jeffrey Katzenberg and Meg Whitman, signed two new content partners. The Walt Disney Company’s ESPN will provide a daily sports highlights show, which will debut with Quibi’s April launch and be part of that platform’s Daily Essentials. According to Katzenberg, Daily Essentials will curate content and “make it convenient” to viewers. CBS News’ “60 Minutes” will also create “60 in 6,” a version of original news stories condensed into six-minute long episodes specifically for Quibi. Continue reading Quibi Video Platform Inks Deals with ESPN and 60 Minutes

For Cybersecurity Awareness Month, Google is introducing three tools to give users more control over their data when using Google Assistant, Google Maps and YouTube. Maps will roll out “incognito mode” for Android users this month and include iOS users soon. YouTube will feature the “rolling auto-delete” feature available for location and web data history. The company will also build its password checkup into account controls, to make it easier for the user to determine if her logins have been part of a security breach. Continue reading Google Debuts New Tools to Protect Personal Data Privacy

The live-streaming gaming platform Twitch is hugely popular but has a goal to get even bigger. At the annual TwitchCon event, the company showed off an advertising campaign promoting itself as an all-purpose live-streaming platform. This move takes place just as the site’s biggest star, Tyler “Ninja” Blevins, defected to Mixer, a rival streaming service owned by Microsoft. On the gaming front, the company also faces competition from Caffeine, a social broadcast platform that received $100 million from 21st Century Fox. Continue reading Twitch Makes a Bigger Play to Become All-Purpose Streamer

The Entertainment Technology Center at USC today announces the release of its latest series, “vETC | The Grand Convergence 2019: Innovation and Integration,” recorded August 27-28 in Technicolor’s Experience Center and Google’s Spruce Goose airship. ETC’s 5th annual virtual conference of significant presentations around emerging technologies and their impact on the M&E industry, the program’s concentration included AI, machine learning, adaptive production, blockchain, immersive media, virtual beings and streaming. Speakers presented concepts, workflows, business models and case studies in showcasing these disruptive and enabling technologies. The videos are now available on our YouTube channel. Continue reading ETC@USC Shares Video Series From Grand Convergence

Japan’s most popular YouTube star is Kizuna AI, a virtual teenager with thigh-high socks and a pink hair ribbon, brought to life by an off-screen actress. Millions of fans follow Kizuna, the brainchild of Activ8, a Tokyo-based company. According to Activ8 founder Takeshi Osaka, what sets such so-called virtual YouTubers (or VTubers) apart is that “you can believe they actually exist.” To create Kizuna, Activ8 uses motion capture gear to create skits, music videos and game streams for its over four million subscribers. Continue reading Japan’s Virtual YouTube Celebrities Test the Waters in China

Google introduced Key Moments, a feature that enables users to find shortcuts to video highlights. A search for a how-to video, for example, will bring up links that creators have time-stamped. According to Google, the feature will also make video easier to find for people using screen-reading software to navigate the Internet. Key Moments will first appear in English for YouTube videos time-stamped by the creators. It is limited to a small number of creators but those interested can sign up for early access. Continue reading Latest Google Feature Provides Shortcut to Video Highlights

Publishers complain that their news scoops, when posted online, are quickly nabbed and recycled by other publications, leading to a loss in traffic. To stem the flow, Google made changes to its algorithm and its guidelines to favor original reporting. Google vice president of news Richard Gingras said that the company would make it easier for readers to “find the story that started it all.” He later added that the shift also benefited Google Search and Google News in its efforts to “retain the trust of [its] users.”

Continue reading Google Updates Algorithm, Guidelines to Aid Original Stories

The NFL and Facebook renewed their video deal through the 2020 season. In the original deal, inked in 2017, the NFL provided recaps from all 256 regular season games plus other content for Facebook Watch. The NFL will continue to supply the season recaps, along with original content, content related to the NFL’s 100th anniversary and material from the NFL Films archive featured on “NFL Throwback.” Facebook says that, in 2017 and 2018, over 22 million people watched at least a minute of an NFL recap. Continue reading New NFL-Facebook Contract Will Run Through 2020 Season

With the dramatic increase in the amount of video streaming from Internet-based apps, Netflix has ceded its position as the No. 1 consumer of bandwidth. That’s according to Sandvine’s 2019 Global Internet Phenomena Report, which added that HTTP media streaming accounted for 12.8 percent of downstream Internet traffic globally in the first six months of 2019, whereas Netflix accounted for 12.6 percent. In the Americas, Netflix’s downstream traffic in the same period dropped to 12.9 percent from last year’s 19.1 percent. Continue reading Streaming Options Impact Bandwidth Consumption Rankings

YouTube is quickly becoming a go-to site for podcasters to post video versions of programs also on Spotify, Apple Podcasts and other typical audio platforms. Although YouTube is not designed for podcasts, creators are figuring out ways to leverage the platform for revenue — and people are beginning to seek out podcasts on the site. In Canada, a recent survey revealed that 43 percent of people went to YouTube for podcasts in the last year, compared to 34 percent who went to Apple Podcasts and 23 percent who went to Spotify. Continue reading Podcasters Expand Audiences, Revenue with YouTube Clips

The FTC and New York attorney general announced yesterday that Google is being fined $170 million following the investigation of YouTube’s alleged violations of the Children’s Online Privacy Protection Act (COPPA). The investigation claims that Google marketed the video platform to advertisers based on the popularity of channels with younger audiences, and tracked viewing histories of children to serve them ads, without first getting consent of the parents. Google and YouTube will pay $136 million to the FTC and $34 million to New York in the largest COPPA fine to date (Congress enacted the law in 1998). Continue reading Google Will Pay $170 Million in Record COPPA Settlement