ETC is participating in a restructured/streamlined NAB Show schedule (April 7-12, Las Vegas Convention Center). ETC directors Yves Bergquist (data & analytics), Phil Lelyveld (immersive media) and Seth Levenson (adaptive production) have programmed sessions for the Next-Generation Media Technologies education track, focusing on AI and machine learning, immersive media and cloud technology. The sessions are scheduled for Monday-Wednesday in North Hall 257. In addition, ETC will present Future of Cinema sessions in South Hall 222/223 on Sunday, April 8, prior to Monday’s official NAB Show floor opening. Continue reading ETC@USC to Present Sessions at the NAB Show in Las Vegas

Pandora believes it can out-playlist Spotify. The music streaming service has released new personalized playlist options for users, catering to moods, activities and genres. The feature is powered by Pandora’s Music Genome, an information database that “has been in development for over a decade and is capable of classifying music at the song level across 450 different attributes — ‘genes’ that can be as specific as what types of strings are on the guitar,” reports TechCrunch. Pandora’s new feature arrives on the eve of Spotify’s public debut, slated for early April (as a direct listing rather than IPO).

Continue reading Pandora Takes On Spotify With Debut of Personalized Playlists

Google has set its sights on combating fake news on the Internet, pledging to spend $300 million over the next three years in support of what The New York Times calls “authoritative journalism.” The Google News Initiative’s goals include making it easier for Googlers to subscribe to news and providing publishers with tools for fast-loading mobile pages. In partnership with Harvard Kennedy School’s First Draft initiative, Google will also create a “Disinfo Lab” to identify fake news, particularly during moments when it’s breaking.

Continue reading Google Pledges $300 Million in Effort to Clean Up Fake News

Facebook wants to be the next home for online content creators, aiming to displace YouTube, Patreon and others with additions to its Creator app, which launched in November on iOS and will be available on Android soon. The social media giant is currently testing ways Creator users can make more money and connect with their fans. One such way would allow monthly subscribers to gain access to exclusive content from their favorite creators and allow them to earn fan badges similar to those used on Patreon.

Continue reading Facebook Plans to Be Next Home to Online Content Creators

From Netflix’s 280,000-square foot studio in Hollywood, chief executive Reed Hastings revealed that the company has no plans to enter the live TV market in news or sports, as its rivals Hulu and Amazon Video have done. Instead, the company is investing $8 billion in original content this year, part of its larger strategy to fend off competition from these popular services and a growing list of emerging competitors. Hastings also explained that Netflix has no plans to introduce advertising. Continue reading Netflix Has No Plans to Offer Live TV Such as News or Sports

Last year, Procter & Gamble cut its digital advertising by more than $200 million, after its call for transparency wasn’t satisfactorily answered. The company, whose brands include Crest, Pampers and Tide, believed that much of the spending on digital ads was not effective and that it could find more productive means of reaching consumers. The company cut $100 million in last year’s June quarter, for $100 million, with $100 million more from July through December, and included “several big digital players.” Continue reading Facebook, Google Improve Transparency After P&G Cuts Ads

Although Amazon currently sells a certain number of Google smart home Nest devices, the company has decided to stop doing so, thus ramping up the competition in this space between the two tech behemoths. Nest employees apparently had been expecting the move, which came in a conference call last year when Amazon said it would not list any of the newer Nest products such as the Nest thermostat and Nest Secure home security system. The decision reportedly came directly from Amazon chief executive Jeff Bezos. Continue reading Amazon, Google Ramp Up Competition in Smart Home Market

Twitch will debut its reality competition show, “Stream On” on March 8, featuring 14 online video personalities vying for a $60,000 prize over an 11-week period. The competition and its prize money is intended to help finance and promote the streaming careers of new Twitch Partners who are building audiences already, but have yet to break out. Those selected to compete are gaining recognition for talent beyond gaming, such as art, comedy, cooking and music. The show will be produced by Twitch Studios and air live on Twitch.tv. Continue reading Twitch’s Reality Show Aims to Promote Aspiring Video Stars

Google plans to maintain its current level of spending on the YouTube Red streaming service for the next two years, unlike Amazon and Netflix, both of which continue to up their investments. After switching its video strategy more than once, YouTube is currently approaching entertainment in three ways: its YouTube Red on-demand streaming service, live video service YouTube TV, and a new music streaming product. YouTube Originals are a “driving force” on YouTube Red, says the company’s chief business officer Robert Kyncl. Continue reading Google Plans to Maintain Current Spending on YouTube Red

Social media platforms that placed ads on pages espousing extremism and hate have vowed to take steps against this, but the brands involved, from AT&T to Kellogg, are also getting flak for appearing on the sites and inadvertently funding the purveyors of fake news and hate speech. That has happened because brands now depend on automated ad technology to reach targeted demographics, but they are now re-evaluating that strategy; Unilever is considering leaving YouTube and Facebook unless they gain control of the situation. Continue reading Brands Pressure Platforms to Resolve Hate, Fake News Issue

Walmart’s tech incubator, Store No. 8 recently purchased Spatialand, a small virtual reality startup that specializes in software tools designed for transforming existing media content into immersive experiences. The acquisition is part of Walmart’s plans to create future shopping experiences for store locations and websites. Spatialand founder Kim Cooper and 10 employees will join Walmart; Store No. 8 principal Katie Finnegan will serve as interim CEO. Financial terms were not revealed. Continue reading Walmart Acquires VR Startup With Eye on Future of Shopping

The Winter Olympics is going to get wide coverage from NBC, which plans to live broadcast the events in PyeongChang, South Korea across all time zones and without delays. In contrast to the 2016 Summer Olympics in Rio de Janeiro, Brazil, this one will feature even more video on social media platforms. NBC and Intel plan to stream 30 events in virtual reality, including the opening ceremony, and Snapchat is launching a tool for NBC to feed snippets of live coverage into its app. Continue reading NBC, Intel and Snap to Stream Live Video of Winter Olympics

Amazon-owned Twitch revealed new metrics regarding its popular game streaming service, including more than 2 million monthly streamers and 15 million daily visitors, an increase in Partners who profit from their Twitch videos (27,000), and the number of its Affiliate streamers (150,000). While the total number of Twitch’s creator community held steady in 2017, the increase in number of people making money on the platform is compelling, even as it faces new competition from YouTube Gaming. Continue reading Growth in Number of Twitch Partners, Affiliates Earning Money

YouTube, targeting content that promotes conspiracy theories as well as state-sponsored content, says it will begin to label all videos coming from state-funded broadcasters. That may even include the Public Broadcasting Service (PBS), but in fact is intended to target such bad actors as RT, the Russian state news organization identified by U.S. intelligence as the Kremlin’s main international propaganda unit. Last year, YouTube reportedly had 5.5 million views across 20 channels of RT content. Continue reading YouTube Plans to Include Labels for All State-Funded Videos

Digital media company Awesomeness has launched DreamWorksTV on Amazon Channels, marking the first time DreamWorksTV is transitioning to another online platform (it launched on YouTube in 2014 and currently has more than 3.7 million subscribers). The channel, targeting viewers aged 6-12, will offer kids’ programming and original content exclusively for Prime members via Amazon Channels, the e-commerce giant’s a la carte TV service. The DreamWorksTV streaming OTT offering will run $4.99 per month following a 7-day free trial period.

Continue reading Awesomeness Delivers DreamWorksTV on Amazon Channels