In a blog post this week, Facebook VP of core ads Mark Rabkin discusses “Video Advertising in the Mobile Age” and includes some interesting trends in television and social media consumption. While TV remains a powerful medium, people commonly turn to mobile feeds, apps, websites and texting when television no longer holds their attention. Facebook conducted a small study of TV viewers who watched the season premiere of a popular show last fall and found, not surprisingly, that use of Facebook increased during commercial breaks. The post shares tips for creating more effective ads for this audience. Continue reading Facebook Offers Tips for Effective Video Ads in a Mobile Era

At WWDC 2017 this week, Apple debuted its first original series produced for distribution via Apple Music, aimed at its 27 million subscribers. The 10-episode “Planet of the Apps” features Jessica Alba, Gwyneth Paltrow, musician will.i.am and entrepreneur Gary Vaynerchuk. Structured similarly to “The Voice” and “Top Chef,” the show’s judges counsel inventors as they develop apps focusing on shopping, exercise and other services. Apple already produced a spinoff of “Carpool Karaoke” (to launch August 8) and acquired rights to a documentary about music tycoon Clive Davis. Continue reading Apple Launches Its First Original Series: ‘Planet of the Apps’

Microsoft is rolling out new features to its Beam live-streaming game service, along with a new name: Mixer. With a renewed focus on social interactivity, the company will face competition from Amazon’s Twitch, Alphabet’s YouTube and, now, Facebook, which has signed e-sports streaming deals. Microsoft joins the growing live social streaming sector armed with its popular gaming console, the Xbox. Although Microsoft stopped reporting Xbox sales in 2014, it noted last month that its Xbox Live gaming service had 52 million users in the quarter ending March 31. Continue reading Microsoft Rebrands and Upgrades Game Streaming Platform

Facebook is testing Audience Direct, a self-service tool to help publishers sell video ads across websites and apps. Publishers list available video ad inventory, with prices, and marketers then log into the system and buy ad space, with Facebook’s massive database allowing them to choose the types of users they hope to reach. Meanwhile, Google is launching a new tool that will help advertisers track online views more closely, and learn if such views led to a retail store visit. Continue reading Facebook, Google Debut Advertising, Online Tracking Tools

Google is demonstrating an Android-powered touchscreen car console and infotainment system, offering Google Maps and Spotify as well as controlling seat positioning and temperature. For the first time, Google Assistant is integrated in the system, allowing users to ask for directions and make phone calls. The Android operating system will be demonstrated running on the Audi Q8 and Volvo V90 SUVs at this week’s Google I/O developers conference. Earlier this year, Google showed the software on a Chrysler vehicle. Continue reading Google Demos Android-Powered Vehicle Infotainment System

The latest eMarketer forecast suggests that adults in the U.S. will interact with media over 12 hours per day this year, due to increases in digital usage and media multitasking. However, while 56 percent of Americans now have the ability to view online video via their TV sets, most are still watching traditional TV the majority of the time. According to the Interactive Advertising Bureau (IAB), there has been a 20 percent jump since 2015 in the number of consumers who can access Internet video directly through their TV or a device like Chromecast, but 39 percent of the time people are watching broadcast TV compared to 24 percent of the time when they are streaming content. Continue reading Majority of Consumers Have Access to Internet Video via TV

Electronic Arts is apparently doing a better job at engaging players over a longer period of time. That’s the conclusion of the company’s chief executive Andrew Wilson, who said that its record-breaking fiscal year is due to live operations of games that run as services, rather than one-time purchases. The goal, he says, is to increase gamers’ engagement, thus growing an audience over time and preventing them from defecting to rival products. Proof that the strategy is working is in the numbers, he adds. Continue reading Electronic Arts Scores Record Year With Games-As-Services

Facebook plans to debut two-dozen TV-like programs in mid-June. A few shows will be big-budget longer shows that cleave most closely to TV content; the rest will be lower-budget shows of five to 10 minutes that will refresh every 24 hours. According to sources, the social media company has already greenlit several shows. With scripted, high-quality programs, Facebook hopes to garner younger viewers. The move also puts it in competition with Amazon, YouTube and Snap among other platforms hoping to attract advertising dollars. Continue reading Facebook Likely to Launch Its TV-Like Programs in Mid-June

YouTube plans to produce new original series to be available for free on its site. Actor and comedian Kevin Hart, talk-show host and producer Ellen DeGeneres and Internet comedy duo Rhett & Link are producing unscripted series to roll out in 2017. The Google-owned company will also invest more in its paid video and music streaming service YouTube Red, which launched in October 2015. YouTube will fund more than 40 original shows and movies in the next year. By devoting hundreds of millions of dollars to programming with high-profile stars, YouTube hopes to attract more advertisers. Continue reading YouTube Expands its Original Programming With 40+ Shows

Warner Music Group has renewed its music and publishing deals with YouTube following “months of tough negotiations,” according to WMG CEO Stephen Cooper. The renewal includes Warner Music record labels and the Warner/Chappell Music publishing division. Music labels have been limited by safe harbor provisions of the Digital Millennium Copyright Act that “allow digital services leeway in hosting and taking down unlicensed content,” reports Billboard. “Neither of Warner’s major competitors, Universal Music Group or Sony Music Entertainment, have reached new deals with YouTube and are still operating on a month-to-month basis, sources say.” Continue reading Warner Renews its Music and Publishing Deals With YouTube

Facebook reports that its Q1 profit leaped 76 percent to $3.06 billion, putting to rest concerns that video-ad performance or graphic content stymied growth. Alphabet enjoyed 29 percent growth in net profit in the same quarter, apparently undamaged by brands finding their content advertised against objectionable YouTube videos. The two tech titans currently account for 99 percent of the online ad industry’s revenue growth, says Pivotal Research, even as marketers express growing concern over fake news and live video issues. Meanwhile, Facebook continues to push new video content. Continue reading Facebook Benefits From Expanded Video Content, Digital Ads

Amazon rolled out a new Android app for its FreeTime service, which provides curated children’s content and parental controls similar to those found on Amazon’s Fire tablets. The FreeTime Web browser has vetted over 40,000 YouTube videos and websites as kid-friendly. FreeTime Unlimited offers more kid-centric content, including 10,000 books and videos from Disney, Nickelodoen, Amazon Studios, PBS Kids, Harper Collins, Sesame Street, Simon & Schuster and others, priced at $2.99 per month for Prime members and $4.99 for others. Continue reading Amazon Bows Android App for Kid-Friendly FreeTime Service

Hulu just inked a deal with NBCUniversal that will bring live coverage of NBC and Telemundo-owned stations to its live streaming service. The deal is a coup for Hulu, which, when it unveils its new service later this month, will offer the top four broadcast TV channels. Hulu previously made deals with CBS, Disney-ABC and Fox as well as USA, Syfy, Bravo, E!, MSNBC, CNBC, NBCSN, Sprout and others, for a total of 50 live TV channels. The new deal also allows Hulu to license NBC and Telemundo broadcast affiliates. Continue reading With NBCU Deal, Hulu Will Stream All Top Four Broadcasters

At last week’s NAB show in Las Vegas, numerous manufacturers offered tools related to streaming on various OTT platforms and social media. Telestream, which has provided file-based video transcoding and high-quality media exchange over IP networks since the late 1990s, has doubled down on such products for broadcasters. Although broadcasters have availed themselves of Telestream tools for some time, the upcoming ATSC 3.0 TV standard adds urgency to broadcasters’ need to adapt to the technologies behind IP networks and OTT platforms. Continue reading NAB 2017: Telestream Offers OTT Solutions for Broadcasters

As part of the Next Generation Media Technologies program at NAB, in partnership with ETC@USC, Walden Pond chief executive Wendy Aylsworth moderated a panel on “Thought Leadership for Key Players in the Industry.” Leaders from cloud initiatives at Microsoft, Google, Adobe and Avid Technology detailed their experiences in evolving cloud offerings, as well as the challenges in making these services a reality. Because the cloud is capable of multiple workflows, each leader had a different take on its benefits. Continue reading NAB 2017: Thought Leaders Gather to Discuss Cloud Potential