By
Debra KaufmanDecember 16, 2016
Facebook plans to fund original productions and license original video content from media companies and digital celebrities for its platform. To be led by Facebook head of global strategy Ricky Van Veen, the new initiative is still in its nascent stages; a spokesperson only says the company is reaching out to many potential partners. Chief executive Mark Zuckerberg has steadfastly insisted Facebook is not a media company, but given this decisive move towards content, that will be a difficult position to maintain. Continue reading Facebook Pursues Funding, Licensing Original Video Content
By
Debra KaufmanDecember 14, 2016
Facebook rolled out its initial support for 360-degree Live streams, allowing publishers to stream immersive videos directly to News Feed. The first publisher to do so is National Geographic’s Facebook Page, which will show scientists emerging from 80 days of isolation in pods at Utah’s Mars Desert Research Station and feature footage of the ersatz Mars landscape and interviews with the researchers. Later in the month, Facebook Live 360 broadcasts will be an option in Facebook Live’s API. Continue reading Facebook Launches Live 360 Video with National Geographic
By
Rob ScottDecember 8, 2016
Hulu has joined Netflix and Amazon in offering select titles in 4K. Subscribers with a Microsoft Xbox One S or Sony PlayStation 4 Pro console (and a minimum connection speed of 13 megabits per second) can now enjoy James Bond films and original Hulu series in the Ultra HD format. Netflix and Amazon also offer select high dynamic range content. Meanwhile, YouTube — which first introduced 4K support to its video-sharing site in 2010 — is now bringing the same capability to live streaming of 4K and 360 videos. The feature should help the site compete with Facebook and Twitter in the live streaming space. Continue reading Hulu Launches Ultra HD, YouTube Supports 4K Live Streaming
By
Rob ScottDecember 5, 2016
CBS recently announced that it signed a deal with the NFL to stream CBS-broadcast football games via the network’s $6-a-month standalone streaming app. “CBS All Access subscribers will be able to stream the game that is being broadcast by their local CBS affiliate, as well as playoff games and several of next year’s Thursday night NFL games,” reports The New York Times. According to CBS, its app currently touts about a million subscribers, which the network predicts will reach 4 million in the next five years. The NFL has been looking for alternatives as it contends with declining ratings for primetime games. The league has already agreed to live stream Thursday Night Football games on Twitter. Continue reading CBS All Access Has Deal to Live-Stream NFL Football Games
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Rob ScottDecember 1, 2016
Following failed attempts at becoming a media company, GoPro announced it plans to shutter its entertainment division and cut 15 percent of its staff, about 200 full-time positions. Former Microsoft exec and Skype CEO Tony Bates, president of GoPro since 2014, will step down by the end of the year. Despite high-profile hires, including Charlotte Koh from Hulu Originals and Bill McCullough from HBO Sports, as well as a 2014 Emmy for its Hero 3 camera and a variety of athlete endorsements, GoPro has been unsuccessful in pushing its entertainment offerings. After losing about half its value this year, the company hopes that restructuring will help return it to profitability. Continue reading GoPro to Lay Off 200 Employees, Tony Bates Stepping Down
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Debra KaufmanNovember 30, 2016
CNN just made a deal to acquire Beme, a social media app founded by Casey Neistat, who has a huge millennial fan base, and Matt Hackett, former Tumblr vice president of engineering. As part of the deal, Beme’s 12 employees will join CNN. The idea behind Beme was to share “more authentic” video on social platforms, via four-second bursts that don’t allow the creator to edit the content. CNN is betting that Neistat’s idea — that authenticity draws in a younger demographic — proves true under their aegis. Continue reading CNN Acquires Social App Beme to Attract Youth Demographic
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Debra KaufmanNovember 28, 2016
Analytics company Moat is rolling out new advertising metrics for platforms including Facebook, YouTube, Snapchat and Hulu. Recently, Facebook revealed that it has overstated metrics for video viewing for years. Rather than focusing on what constitutes a video view, Moat will judge the quality of video ad views with its Moat Video Score, which assigns in real time a number between zero and 100 based on how long viewers watch and listen to the ad and the percentage of “screen real estate” it takes up. Continue reading Moat Debuts Video Ad Metrics for Variety of Digital Platforms
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ETCentricNovember 22, 2016
Warner Bros. announced its plan to purchase the rest of gamer-centric YouTube network Machinima, which the studio first invested in two years ago. The digital media company will join the recently created Warner Bros. Digital Networks arm to help the studio develop new digital and over-the-top offerings. “With Machinima now wholly under its control, Warner Bros. hopes to tap deeper into the network’s loyal audience of young consumers who devour video game-related programming — especially content related to Warner’s own franchises including DC,” reports the Los Angeles Times. Machinima also “provides video programming for services including Playstation Vue, Amazon Prime and the CW network.” Continue reading Warner Bros. Acquires Machinima for Digital Networks Division
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Debra KaufmanNovember 18, 2016
Apple is halving the amount it charges streaming services to sell video on its App Store, in response to widespread discontent among content partners. Earlier, Apple tried unsuccessfully to create its own live TV service, but instead released an app that relies on programs from streaming services including HBO, Hulu and Showtime. Apple is now cutting its share from 30 percent to 15 percent. Some non-video apps will also dip to 15 percent after the customer has been a subscriber for a year. Continue reading Apple Cuts Fees Charged to Streaming Services in App Store
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Debra KaufmanNovember 15, 2016
PlayOn, whose software records video from streaming services to watch offline without ads on any device, now offers this functionality for mobile devices. PlayOn Cloud is available as a free download on iOS (with Android support coming soon). It allows the user to download video to mobile devices, and keeps the recording in the cloud for 30 days. Viewers can watch offline, with AdSkip technology. Support is available for Netflix, Amazon Video, Hulu, Yahoo! View, HBO Now, YouTube, NBC, ABC, CBS, Fox, PBS and The CW. Continue reading PlayOn Delivers Streaming Video Recording to Mobile Devices
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Debra KaufmanNovember 11, 2016
The 2016 U.S. presidential election broke the record as the biggest single live Internet event ever carried by Akamai Technologies and the biggest Internet audience for any news event ever. The company reports that live video streaming related to the election reached 7.5 terabits per second just before midnight Eastern Time on November 8. President Obama’s 2009 inauguration topped out at 1.1 Tbps, as a comparison. European soccer finals this summer, at 7.3 Tbps, held the previous record for live streaming. Continue reading 2016 Presidential Race Breaks Internet, Social Media Records
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Debra KaufmanNovember 11, 2016
The media industry’s interest in artificial intelligence goes much deeper than simply portraying its implications in movies such as “Her” or “Ex Machina.” Recommendations and push notifications are just two examples of how media uses AI. YouTube has evolved its use of machine learning algorithms to improve its content recommendations. In the early days, the site used “collaborative filtering” to feed videos to viewers. Now the company uses much more complex models based on deep learning powered by neural networks. Continue reading Media Companies Leverage Data-Driven AI to Evolve, Prosper
By
ETCentricNovember 9, 2016
YouTube is rolling out HDR support for videos that offer improved picture quality, higher contrast and more vibrant colors. The launch is limited, since HDR is still entering the mainstream, but the video-sharing site is preparing for its future. TechCrunch reports, “if you happen to own an HDR-enabled TV today, you can view HDR content on select YouTube channels going live with the enhanced content, like MysteryGuitarMan, Jacob + Katie Schwarz, and Abandon Visuals.” HDR videos can also be streamed “through Google’s newer Chromecast Ultra device, which debuted earlier this fall with 4K and HDR support.” Continue reading YouTube Introduces High Dynamic Range Support for Videos
By
Rob ScottNovember 8, 2016
According to the seventh annual edition of the Ericsson ConsumerLab TV & Media Report, the weekly amount of time that consumers spend watching TV and video via mobile devices has increased 85 percent over the last six years. The report notes that 1.1 billion consumers now use their smartphones or other connected mobile devices to watch streaming video. Average time watching mobile video has jumped more than 200 hours a year since 2012. Overall TV and video viewing is up 1.5 hours per week, while there has been a 2.5 hour per week decline in television fixed screen viewing. Continue reading Watching Video on Mobile Devices Increases 85% Since 2010
By
Debra KaufmanNovember 4, 2016
Microsoft introduced its first major addition in years to Office 365, the company’s $23 billion/year software, by debuting Microsoft Teams, which allows workers to gather with colleagues in private chat rooms. Similar to Slack, the new feature was brought to fruition by Microsoft co-founder/now technology adviser Bill Gates. Office 365’s suite of tools includes Word, Excel and PowerPoint and is delivered over the Internet. Microsoft Teams will be bundled for free with the business version of Office 365. Continue reading Microsoft Debuts its ‘Teams’ Office Chat Tool, Similar to Slack