Time Inc. officially launched its new website, dubbed INSTANT, at VidCon 2016 in Anaheim. The mobile video platform, which does not require users to download an app, features content from Internet celebrities such as Connor Franta, Jake Paul, RudanC and Baby Ariel. INSTANT delivers video content, including live programming, and native and branded advertising. Content will also be distributed across social networks such as Facebook, Instagram and YouNow, as well as sites for Time properties including Entertainment Weekly, HelloGiggles and People. Continue reading Time Launches INSTANT Video Platform for the Mobile Web

Tumblr and YouTube just introduced their live-streaming offerings, joining Twitter’s Periscope and Facebook Live in that booming space. Another less known entrant is also waiting in the wings: Shanghai-based social network Musical.ly just went live in the iTunes app store with Live.ly, its spinoff live-streaming app. What makes it interesting is that Musical.ly built a global audience of 100 million (mostly teenagers) in less than a year, and its avid fan base has latched onto Live.ly. Continue reading Musical.ly a Dark Horse in Race for Live-Streaming Dominance

In a bid to fill the Facebook Live pipeline with high quality video, Facebook has inked deals with almost 140 media companies including CNN, The New York Times, Vox Media, Tastemade, Mashable and The Huffington Post, and celebrities including Kevin Hart, Gordon Ramsay, Deepak Chopra and NFL quarterback Russell Wilson. With these high-profile media contracts, Facebook plans to tap into a potentially lucrative advertising market, as well as more deeply engage its 1.65 billion monthly users. Continue reading Facebook Inks Video Deals with Media Brands and Celebrities

BitTorrent has launched its open, ad-supported music and video platform that allows consumers to access media content via apps for Android, iOS and Apple TV. BitTorrent Now is the latest effort to shed the piracy stigma of the popular peer-to-peer technology for more legitimate uses. Up until now, BitTorrent offered free and paywall versions for artists to get their content to people. With the new ad-supported service, artists have an alternative for generating revenue while users can stream their content through an Android app launched yesterday, and iOS and Apple TV apps to follow. Continue reading BitTorrent Launches Ad-Supported Music and Video Platform

Samsung’s Gear 360 virtual-reality camera will roll out at digital video confab VidCon — but only to top YouTube and other digital video content creators. After that event, Samsung will also make the $350 VR camera available for purchase for chosen creators at “select events and activations,” with a rollout to consumers planned for later in the year. With its strategy of releasing the camera to an exclusive few, Samsung hopes to jumpstart the creation of VR content and increase buzz for the upcoming consumer release. Continue reading Samsung Rolls Out Gear 360 Camera at VidCon to Select Few

According to a Sandvine study, Netflix has re-encoded some of its video library in order to make the streaming service more efficient and reduce its bandwidth demands. Netflix accounted for 37.1 percent of Internet traffic on fixed broadband networks during primetime hours six months ago in North America. Sandvine notes that Netflix represented 35.2 percent of downstream traffic under the same criteria during March of this year. “Last December, Netflix detailed changes in its video-encoding schemes, which the company said could reduce bit rates by up to 20 percent while delivering equivalent quality,” reports Variety. Meanwhile, “Amazon Video now represents 4.3 percent of peak-period traffic, up from 2 percent a year ago.” Continue reading Netflix Updates Video Encoding, Aims to Use Less Bandwidth

Blogging platform Tumblr now enables users to live stream video directly to their followers’ dashboards. Live videos “can be reblogged like any other post,” while push notifications can be distributed when someone goes live or reblogs a live stream. Unlike Facebook Live, Tumblr is positioning itself as the publishing and discovery platform for existing services, including YouTube, YouNow, Kanvas and Upclose. All partner apps are ready to support live streaming to Tumblr on iOS and Android, with the exception of YouTube, which is Android-ready now and will add iOS support shortly. Continue reading Tumblr Users Can Stream Live Video to Followers’ Dashboards

Avner Ronen, founder of consumer electronics startup Boxee, has rolled out Public, a messaging service that he calls “a third medium for broadcasting conversations.” Public, which raised $2 million at the end of 2015 and is available as an iPhone app and website, broadcasts group chats to an audience, complete with GIFs and emoji. A handful of active participants chat about a topic, which anyone can follow in real-time or read later. Chats can also be shared on Facebook, Twitter or Instagram or embedded in other websites. Continue reading App for Broadcasting Text Chats Rolls Out with ‘SummerBreak’

Sales of virtual reality headsets and software are predicted to reach $1 billion this year, and advertisers are paying attention. At this week’s Cannes Lions International Festival of Creativity, an annual confab for advertisers and agencies, the focus will be on VR. Google executives will talk about the virtual reality platform based on the Android mobile operating system that the company plans to introduce this year, and ad agencies will describe how they’re using VR to promote brands and products. Continue reading Advertisers Explore Virtual Reality, Luxury Brands Embrace It

In another sign that New York-based Mashable is heading toward video, the digital media company has acquired YouTube channel CineFix from Lloyd Braun’s media and tech company, Whalerock Industries. Terms of the deal were not disclosed. The channel, which is geared toward filmmakers and movie fans, has produced more than 1,200 videos and attracted over 1.6 million YouTube subscribers. The site is “a natural fit with Mashable’s focus on entertainment, technology, and influential geek culture,” said Mashable chief content officer Gregory Gittrich. Continue reading Mashable Buys YouTube Channel for Filmmakers, Movie Fans

In a blow to record companies — and a win for Internet service providers, the 2nd U.S. Circuit Court of Appeals in New York yesterday ruled that Vimeo cannot be held liable for copyright infringement if the video-sharing site unknowingly hosts older music that was uploaded by users. In addition, the court ruled that it is not enough to prove Vimeo ignored infringement if company employees had watched videos containing copyrighted sound recordings. The case, which centered on the Digital Millennium Copyright Act (DMCA), was being watched closely by Silicon Valley. Continue reading Appeals Court Rules for Vimeo in Copyright Infringement Case

Two new reports — one from the Reuters Institute for the Study of Journalism and another from the Pew Research Center — highlight how social media platforms are becoming the dominant platform for accessing and consuming news. Reuters reveals that 28 percent of 18-to-24 year olds are more likely to access social media as their main source of news than TV (24 percent), and 51 percent of those with online access also rely on social media as a news source. This trend is negatively impacting traditional business models. Continue reading Social Media Becoming Significant Platform for Today’s News

The Open Music Initiative (OMI) just opened, with the goal of simplifying how music creators and rights owners are identified and compensated. Founded by Berklee College of Music’s Institute for Creative Entrepreneurship (BerkleeICE), OMI also relies on the MIT Media Lab Digital Currency Initiative to develop open source frameworks, University College London researchers and faculty, global design company IDEO’s operational and strategic guidance and Context Labs, which is coordinating the technical platform. Continue reading Open Music Initiative Creates Wide Coalition for Music Rights

Apple’s Worldwide Developer Conference kicked off yesterday in San Francisco with a two-hour keynote that introduced new enhancements coming to iOS, watchOS, tvOS and Mac OS X (now called macOS). Developer previews of the operating systems are being made available now, with public betas to follow next month, and integration with Apple devices by fall. Among the highlights: live channels and YouTube search are coming to Apple TV, Siri is coming to the desktop, a new SDK invites developers to create Siri apps, iPhone users can dump unwanted apps, Apple Pay is expanded to Safari, Apple Music gets a new interface, and watchOS 3 loads apps seven times faster. Continue reading WWDC: Apple Unveils OS Enhancements, Opens Siri to World

According to researcher IHS, Google Chromecast shipments surpassed Apple TV numbers for the first time. During Q1, 3.2 million Chromecast devices shipped, compared to 1.7 million Apple TV units. The $35 Chromecast has become more competitive since launching its new version in September, designed for easier use with televisions than the previous model. Chromecast also supports “thousands” of popular apps such as Google Play Movies, HBO Now, Hulu, Netflix, Pandora, Showtime Anytime, Spotify, Twitch, WatchESPN, YouTube, and many others. Continue reading Google Chromecast Shipments Top Apple TV for the First Time