The Fine Brothers achieved YouTube stardom by recording people’s reactions to viral videos. Now, the duo is expanding its video series by granting licenses to other creators to make their own versions of “react” videos. All of those videos will be aggregated into a YouTube channel called “React World” that specifically features fan-produced content. This new channel intends to not only keep fans engaged, but also help Fine Brothers Entertainment further monetize its brand. Continue reading YouTube’s Fine Brothers Call On Fans to Make ‘React’ Videos

Twitter now offers 30-second pre-roll video ads, with an immediate skip option for viewers who don’t want to watch them. The ads run in front of videos that are part of Twitter’s Amplify program, a social television initiative for broadcasters to publish real-time in-tweet video clips accompanied by Twitter’s standard six-second ads. Twitter hopes the longer ads will re-energize the Amplify program, since six-second ads are a hurdle for media partners, which have an inventory of 15-second and 30-second ads. Continue reading Twitter Expands Video Ads to 30 Seconds, Adds a Skip Button

Assessing and quantifying reaction to content and advertising on social media has been limited to the fuzzy capabilities of “sentiment analysis” tools that capture only generic positive and negative attitudes. Now, Viacom believes it’s found the perfect tool to do better. Media conglomerate Velocity’s marketing and creative content division teamed with tech startup Canvs, whose database of 4 million words and phrases — including millennial slang and social media shorthand — falls into 56 emotional categories. Continue reading Viacom Teams with Canvs to Track Emotions on Social Media

For the eighth year in a row, YouTube launched its AdBlitz platform, a channel and separate website that displays Super Bowl television spots online before game day and allows viewers to vote for their favorite ads. This year, YouTube has unveiled a new feature: a real-time advertising tool, which enables advertisers to run ads across Google’s platforms, timed to big moments during live events, such as a game-winning field goal. Currently in beta, the feature was already tested by a Marco Rubio Super PAC on debate night. Continue reading YouTube Adds Real-Time Spots to Super Bowl AdBlitz Platform

A look back at 2015 reveals memorable trends in social media: the birth of live social streaming, with Periscope and Meerkat winning over early adopters; the growth of Snapchat, with its more than 200 million active users; and video, with Facebook users logging about 8 billion video views a day (possibly even more than on YouTube). Looking ahead to 2016, it appears that new technologies will change how we interact with social media, creating new options for everything from shopping to sharing real-time experiences. Continue reading Predicting the Five Biggest Changes in Social Media This Year

Valve’s popular Internet gaming platform Steam hosts some of today’s largest online games. “Dota 2” alone has more than 870,000 concurrent players in a single day. To keep up with the increasingly heavy traffic, Valve is working with Level 3 Communications to install a network infrastructure with 100Gbps Internet ports. Standard game downloads are generally about 10 to 40 gigabytes, but because the site averages more than 10 million concurrent players, massive bandwidth is necessary. Continue reading Valve Upgrades to 100Gbps Internet Ports For Gaming Traffic

Microsoft’s augmented reality headset, HoloLens, has come a bit more into focus, thanks to Microsoft technical evangelist Bruce Harris. Specifically, Harris revealed that the device will provide five to five-and-a-half hours of battery life when working on Word documents or email, and about two-and-a-half hours when used for computational work involving complex renderings. Harris also said that the AR device has “no option for a wired connection” and was “built to dissipate heat.” Continue reading Battery Life, Other Details Leaked About Microsoft’s HoloLens

Felix Kjellberg, better known by his YouTube username PewDiePie, is launching his own multi-channel network to create new content and foster new YouTube personalities. The brand is called Revelmode and it will be focused on YouTube creators related to video gaming. Kjellberg has already recruited some top YouTube creators to join the “collaborative talent squad.” Even though Kjellberg will be spearheading the Revelmode brand, he will continue his partnership with Maker Studios. Continue reading YouTube Star PewDiePie Is Building His Own ‘Talent Squad’

AT&T is bringing back its unlimited wireless data plan, but only for those customers who subscribe to its U-verse home television service or to DirecTV, the satellite TV service it recently acquired. For the past five years, AT&T has been moving customers into plans that charge for data use. The recent switch, most likely in response to competition among carriers eager to sign up new customers and retain existing ones, comes at a time when customers are gobbling up data watching YouTube and Netflix videos on mobile devices. Continue reading AT&T Revives Unlimited Data Plan, Despite Surge in Video

YouTube announced that it would join Netflix and Amazon in supporting high dynamic range technology for its video content. Robert Kyncl, YouTube’s chief business officer was on stage during CES with GoPro CEO Nick Woodman and Vrse CEO Chris Milk discussing 360-degree video when he mentioned the HDR news. YouTube also plans a partnership with GoPro to deliver more 360-degree content to its online platform. LG, Panasonic and Sony were among the manufacturers in Las Vegas promoting new HDR-compatible TVs. Continue reading YouTube Announces HDR Video Support, GoPro Partnership

During the Sony keynote at CES, CEO Kazuo Hirai announced that the PlayStation 4 console system — which he suggests, “sets the benchmark in collaboration, artistry, imagery and design” — sold more than 5.7 million units over the holidays for a total of 35.9 million units since the console’s launch. PlayStation VR goggles will ship the first half of 2016, reportedly in the $300 range. Sony Electronics president and COO Mike Fasulo took the stage to announce “Ultra,” the company’s new video app that enables users to purchase and stream 4K movies on Sony’s Android TVs. Sony also unveiled a range of new cameras, 4K TVs, audio products and more. Continue reading Sony Announces 4K Video Storefront, Array of New Products

During his keynote presentation at CES 2016, YouTube’s chief business officer Robert Kyncl expressed continuing confidence in the growth of online video. He believes that people will spend most of their time (outside of working and sleeping) watching digital video. The executive stood by his 2012 predictions that 90 percent of all Internet traffic would be video and 75 percent of all video would be digital by the year 2020. Kyncl also explained how YouTube is evolving and planning to support high dynamic range. Continue reading YouTube Exec Stands By His Online Video Growth Predictions

Philips has joined Panasonic and Samsung in announcing a 4K UHD Blu-ray player with support for high dynamic range. The BDP7501 offers upscaling for non-4K content and includes HDMI, Wi-Fi and Ethernet for connectivity. It also includes built-in support for HEVC and VP9 codecs, which should make it ideal for streaming 4K content from services such as Netflix and YouTube. What may set it apart from early competition, however, is its unique compact design, more akin to a set-top box than a standard disc player. The BDP7501 is expected to ship this spring for under $400. Continue reading CES: Philips is Third Manufacturer to Unveil 4K Blu-ray Player

Video streaming company and CES exhibitor Roku has partnered with TV manufacturer TCL to make 4K televisions with Roku’s streaming service already built-in. Users will be able to start streaming the UHD video content from apps such as Netflix, Amazon Prime Video and YouTube when the first 4K UHD Roku TVs start shipping this spring. Roku also announced that it is working on a reference design for a high dynamic range (HDR) system for its smart TVs. Continue reading Roku Introducing New Line of Smart TVs with 4K Streaming

Americans look at their cell phones 8 billion times a day, says Deloitte & Touche’s Craig Wigginton, who moderated a panel on “Merging Content With New Technologies.” Wigginton recited a flurry of statistics that underline today’s extreme fragmentation, a reality that challenges all content companies: Millennials check their smartphones 74 times a day, and 87 percent of them use it while watching TV. Meanwhile, 42 percent of Americans now use streaming services and over 50 percent of millennials watch on a small screen. Continue reading CES: Merging Content with New Tech in a Fragmented World