Americans look at their cell phones 8 billion times a day, says Deloitte & Touche’s Craig Wigginton, who moderated a panel on “Merging Content With New Technologies.” Wigginton recited a flurry of statistics that underline today’s extreme fragmentation, a reality that challenges all content companies: Millennials check their smartphones 74 times a day, and 87 percent of them use it while watching TV. Meanwhile, 42 percent of Americans now use streaming services and over 50 percent of millennials watch on a small screen. Continue reading CES: Merging Content with New Tech in a Fragmented World

In a multi-channel, multi-device and multi-platform world, any given network finds it increasingly difficult to differentiate itself from the others. Good programming isn’t enough when so many outlets are producing so many quality shows. This was the dilemma that panelists wrestled with in a conversation on “Hollywood Media: Platforms and Brands.” One clear message was that a younger generation doesn’t make distinctions among screens, as long as they are getting the content they want. Continue reading Media Networks Look at Platforms, Brands, Game-Changers

Yahoo has shut down Yahoo Screen, the company’s four-year-old video portal that had been a major component of chief exec Marissa Mayer’s turnaround strategy. Yahoo took a $42 million write-off on original video content in October, and while Yahoo Screen had yet to compete with video giant YouTube, comScore notes that the portal had about 15 million U.S. visitors in November. The portal had provided easy access to Yahoo’s video content — from digital magazines, concerts and football games to licensed reruns of “Saturday Night Live” and original series such as “Community.” Continue reading In Strategy Reversal, Yahoo Shutters its Online Video Portal

Facebook was the top app this year based on the average number of unique users, according to Nielsen. Facebook has more than 126 million unique users each month. Video powerhouse YouTube followed with 97 million unique users. Meanwhile, Facebook Messenger is the fastest growing app with a 31 percent increase in users since last year. More than 96 million unique users are using the Facebook Messenger app to chat each month; it is the third most popular app of the year. Continue reading Facebook, YouTube and Messenger the Top Apps for 2015

ETC coverage of CES 2016 shifts to Las Vegas on January 4 and will feature the latest news and guidance for attendees. The ETC team will report from the Consumer Technology Association’s Top Trends and Global Market Report sessions on Monday afternoon. From there, we will go to CES Unveiled, the major press preview of many of the most noteworthy products to be displayed when the exhibit halls open two days later on January 6. Expect twice daily news briefs and as-its-published updates on the ETCentric app. Continue reading ETC Coverage of CES Resumes in January From Las Vegas

CES keynote presentations by Netflix CEO Reed Hastings and YouTube’s chief business officer Robert Kyncl highlight the increasing importance of entertainment to the vast consumer technology market. The scheduling of Netflix as the opening session, a time slot usually occupied by hardware companies, helps to underscore the Consumer Technology Association’s expanding universe of products and services. So, too, does the presence of two auto manufacturers, GM and VW, and tech giants Intel and IBM. Samsung is the lone hardware keynote. Continue reading CES: Keynotes by Netflix, Intel, IBM, YouTube, and Others

BBC Worldwide has recently employed artificial intelligence to analyze global demand for specific TV shows. In the most notable case, the BBC turned to New Zealand company Parrot Analytics’ AI and data science to learn that Germany, China, India and Singapore had high demand for its contemporary “Sherlock” series. After extensive testing, the BBC has again used Parrot’s data for several other shows, to find territories and platforms where demand exists. Parrot’s research includes multiple screens and markets. Continue reading BBC Turns to Parrot Analytics AI to Measure Show Demand

Brands are getting closer to the long-awaited “shoppable video” model that provides consumers with the ability to purchase items directly through their favorite TV show or online music video. Companies are developing interactive video technology that provides direct links to items within video content via a click or touch of the screen. Israeli startup Interlude, founded by musician Yoni Bloch, has raised $18.2 million so far. Cinematique, founded by CEO Randy Ross, has raised $5.4 million and has developed touchable video tech for numerous brand partners. Continue reading Startups Offer New Possibilities with Interactive Video Tech

Television companies have been telling their investors that the slow decline of pay-TV subscribers will continue at a gentle pace. But new studies show that cord cutting has accelerated, most likely driven by an increased number of digital video services. By 2019, almost 23 percent of U.S. households are expected to have cut the cord. Among the newest services is a Yahoo app that helps viewers find TV shows from a variety of digital services and launch the titles in the smartphone’s video apps. Continue reading Cord Cutting Gaining Steam as Digital Video Services Grow

The number of trailers for franchise blockbusters has skyrocketed, flooding YouTube, Facebook and other platforms. “Star Wars: The Force Awakens” counts 17 trailers, teasers and ads thus far. Today’s trailer looks much more like entertainment than an ad, linking to past franchise chapters, teasing out the identity of shadowy or hooded characters, and generally amping up anticipation and heated fan engagement before the film even opens. The nested teasers and trailers dole out details without giving away plot. Continue reading Movie Trailers Proliferate, Building Fervor, Fan Engagement

Streaming video now makes up 70 percent of Internet traffic, says Sandvine, a Canadian networking-equipment company that conducted a global study during September/October 2015. The company monitored a slice of global services for home broadband to take a snapshot of online traffic across North America, Africa and the Middle East and found that real-time entertainment now prevails. Furthermore, in North America, Netflix dominates about 35 percent of aggregate peak-period Internet traffic, up from 22 percent in 2011. Continue reading Streaming Video, Notably Netflix, Dominates Internet Traffic

Vevo, a joint venture of Universal Music Group, Google, Sony Music Entertainment, and Abu Dhabi Media, just bought Showyou, a subscription-based video streaming platform and Vevo’s first-ever acquisition. The move is largely seen as Vevo’s effort to become more independent from its reliance on YouTube and to compete directly with other premium products including YouTube Red and Spotify. Showyou, which started as a social curation platform in 2011, switched to a subscription-based service last year. Continue reading Vevo Buys Showyou to Cut Out YouTube, Compete with Spotify

Google already offers information on music, TV and movies, but with a new update, Google search will offer more structure to a broader range of information, including recommendations on songs, TV shows, movies and more. For example, a search for a singer will produce tabs on her songs, albums, upcoming events, and a link to listen to her music on YouTube, Spotify, Google Play Music and iHeartRadio. The update is now available to mobile users on Android phones and tablets, and will be available for iOS soon. Continue reading Google Hones Mobile Search with More Music, TV, Movie Info

YouTube, which recently launched YouTube Red, a $9.99/month subscription service, now aims to obtain streaming rights to TV series and movies. According to unnamed sources, YouTube executives are leveraging the relationships of parent company Alphabet’s Google Play to set up meetings with Hollywood studios and production companies. The company has already committed to creating original content, starring its own celebrities such as PewDiePie. By obtaining streaming rights, YouTube will turn up the heat on rivals Netflix, Amazon and Hulu. Continue reading YouTube Pursues TV/Movie Streaming Rights to Rival Netflix

DirecTV has joined the ranks of those looking to bring more 4K content to consumers. During New York’s TranSPORT conference, DirecTV’s Phil Goswitz confirmed that the company plans to launch a live 4K broadcast service sometime early next year. He said live sports transmissions are currently being tested and DirecTV has the ability to transmit up to 50 new UHD channels. Goswitz explained that DirecTV is “moving into working with partners” for more 4K content. CBS, ESPN and Fox are among the networks that have also been experimenting with live 4K production. Continue reading DirecTV Planning to Debut Live 4K Broadcasting in Early 2016