Music streaming service Pandora announced this week that it has acquired Next Big Sound, a company that tracks how popular songs become online and via social networks. Next Big Sound has become a standard for measuring artist popularity through activity on Twitter, Wikipedia, YouTube and other platforms. Terms of the deal have not yet been disclosed. However, in similar data-tracking deals, Spotify paid about $55 million for the Echo Nest last year and Apple paid a reported $50 million in January for Next Big Sound competitor Semetric. Continue reading Pandora Purchases Music Data-Tracking Firm Next Big Sound

Croatian company MashMe has developed new software that allows users to create animated scenes and avatars of themselves using only a webcam. MashMe tracks even the most minute details of a person’s facial expressions and gestures to create animated avatars that can be used with services like Google Hangouts, Twitch and Skype. The company recently launched a Kickstarter campaign with a goal of raising $50,000, promising its contributors access to one of the two final software packages it plans to offer.  Continue reading MashMe Enables You to Create Animated Avatars in Real Time

Comics legend and media producer Stan Lee has joined forces with YouTube to launch “World of Superheroes,” an initiative that intends to encourage leading online video creators to produce original superhero-themed content for the Web’s most popular video platform. As part of the program, Lee’s Pow! Entertainment has created special sets at YouTube Spaces studios and will offer creators the chance to meet and learn from professional stunt coordinators, visual-effects experts and costumers.  Continue reading Stan Lee Partners with YouTube for Original Superhero Content

According to Google, only 54 percent of online video ads are viewable (excluding those on YouTube). More companies are trying to get people engaged with their online ads instead of scrolling past them. Viewers may be prompted to talk back, swipe, or shoot targets in interactive ads. This new type of advertising is aimed at mobile users as people increasingly use their phones to access the Internet. Google and other companies hope interactive ads may help generate more mobile advertising revenue. Continue reading New Wave of Interactive Ads Designed to Engage Mobile Users

According to insiders, Spotify is reportedly in discussions with numerous media companies, TV networks, online video producers and magazine publishers to introduce short video clips to its streaming service as early as this month. The additional content would be available on Spotify’s mobile platform as part of an effort to keep users more engaged, challenge YouTube’s video dominance, and help the service sell more advertising. Discussions with potential partners are believed to be at an early stage and Spotify has yet to announce any deals. Continue reading Spotify Pursuing Major Media Companies to Partner on Videos

Comcast reportedly has plans to launch an online video service similar to YouTube, which would offer short-form content. By offering original content, Comcast hopes it would appeal to a younger demographic and create shows that could also be distributed as part of its traditional TV cable package. The company has yet to announce an expected launch date. Meanwhile, Comcast has unveiled Xfinity Share for its Triple Play customers, which allows users to beam live video to their TVs or those of their friends. Continue reading Comcast Planning to Launch Short-Form Online Video Service

Saturday’s championship bout between Floyd Mayweather and Manny Pacquiao is generating controversy regarding the number of people who watched the fight for free using Twitter’s new video streaming app, Periscope. The app allows users to stream video recordings in real time and post to Twitter. Many on social media reported watching the fight via Periscope as opposed to paying the $100 pay-per-view fee to HBO and Showtime, which has since sparked a discussion about piracy. Continue reading Controversy Arises Over Periscope Streaming of Boxing Match

After facing a six-year legal battle with major music labels, Escape Media has finally agreed to cease operations of music startup Grooveshark, which offered users access to millions of songs for free. Grooveshark’s founders recently published a formal statement to apologize for attempting to offer music without having the licensing agreements to legally do so. Under the terms of the settlement, the company has been mandated to shut down its website, apps and clear all of its servers.  Continue reading Grooveshark Shutters Music Service After Losing Legal Battle

During its NewFront presentation in New York this week, Disney-owned Maker Studios announced Maker Select, which will allow advertisers to buy ad space on Maker’s 55,000 YouTube channels in addition to all other YouTube channels. Maker Select will incorporate Maker’s audience data with data from YouTube, Nielsen, social networks and additional sources. Advertisers can target ads based on content type, brand compatibility and audience makeup. The new offering comes from a partnership with Web video analytics firm OpenSlate. Continue reading Maker Select Enables the Purchasing of Ad Space on YouTube

Rapper and producer Jay Z is promoting his new artist-backed music streaming service Tidal with an exclusive concert. “Tidal X: Jay Z B-Sides” will be held May 13 in New York City. The only way people can get tickets is by submitting a playlist on Tidal. The artist plans to play songs that he has not performed in over 10 years. The concert announcement follows in the wake of Jay Z vehemently defending Tidal on Twitter after other musicians had criticized the service for being too elitist. Continue reading Jay Z to Perform Free Concert Only for Tidal Music Subscribers

Amid growing competition in the online video space, Google’s YouTube is trying to hang onto its lead by supporting some of the platform’s biggest stars. The platform will back long-form original series from the Fine Brothers, Prank vs. Prank, Joey Graceffa and SMOSH. YouTube and AwesomenessTV have also paired up to create several feature-length films that will debut online and feature YouTube stars. The Google subsidiary is facing competition from Facebook, Yahoo, and even Netflix. Continue reading YouTube to Back Long-Form Content From its Popular Creators

Back in January, YouTube closed a deal with the National Football League to set up an NFL channel on its video platform, offering viewers game previews, highlights and more. In anticipation of the next season, YouTube is looking to capitalize on its NFL programming to secure lucrative advertising deals. The tech giant has set its NFL ad package at $5.2 million for the entire season, on the condition that marketers also commit to paying that same amount to enlist in its Google Preferred program. Continue reading Google Leverages NFL Content Deal to Push YouTube Ad Sales

According to the Interactive Advertising Bureau, one-third of Americans now own connected TVs, while one-third of those consumers stream video content to their televisions daily. On average, owners of connected TVs spend 2.4 hours per day streaming to their televisions. Streaming video is beginning to affect viewing patterns in a way that may concern the traditional TV industry. Nielsen recently reported that TV viewing dipped 4 percent in the third quarter of 2014 and streaming jumped 60 percent compared to Q3 the previous year. Continue reading Report Says One-Third of Connected TVs Stream Video Daily

Worldwide recorded-music revenue fell below $15 billion in 2014 for the first time in years, but the growth of streaming music services may have helped slow the decline, according to a new report from the International Federation of the Phonographic Industry. For the first time, digital music sales exceeded CD sales. Revenue from streaming services rose 39 percent, and if the trend continues, the music industry might start to see a rise in revenue as early as next year. Continue reading Streaming Services May Revive Falling Music Industry Revenue

In an email to its YouTube Partners sent last week, YouTube confirmed its plans to launch an ad-free monthly subscription service. A YouTube subscription service free of interruptions has been long talked about and will reportedly move forward once the terms on YouTube’s Dashboard Creator have been updated. YouTube has described the service as yet another opportunity for the company and its creators to monetize their video content and provide YouTube users with additional options. Continue reading YouTube Readies its Anticipated Ad-Free Subscription Service