A recent study by Hunter Qualitative Research, commissioned by Defy Media, determined that millennials prefer video available via YouTube and other digital venues as compared to traditional television because they find the content to be more relevant and enjoyable. Digital content also feels more real to them. The study, conducted in the fall of 2014, found that consumers 13-24 years of age spend 11.3 hours watching free online video in a typical week. The same group watches a weekly average of 8.3 hours of regularly scheduled TV. Continue reading Younger Consumers Find Digital Video More Relevant Than TV

The VideoLAN Organization has released an upgraded VLC 2.2.0 open source video player with some notable new features. VLC for Linux, Mac and Windows now includes an in-app extensions store, in-app subtitle downloads, resume playback functionality, and support for interactive Blu-ray menus. Resume playback has been available on mobile versions, but is now offered on the desktop. VideoLAN has also added support for Android TV, Windows Phone and Windows RT. VLC 3.0.0 is scheduled for release later this year. Continue reading VLC Upgrade Adds In-App Extensions Store, Android TV Support

Under its deal with the NCAA, Turner Sports will manage a March Madness channel on YouTube for the tournament that kicks off March 17. This marks the first official YouTube channel dedicated solely to providing updates of the NCAA basketball tournament. The channel will feature highlights and recaps from all 67 games in addition to news, analysis and press conferences from CBS, TBS, TNT and TruTV. However, sports fans that want to watch entire games from the tournament online will require a pay TV subscription. Continue reading NCAA March Madness Gets First Dedicated YouTube Channel

YouTube has announced the 50 winners of its 2015 YouTube Music Awards, which were selected this time around by data analysis of growth in views, subscribers and engagement during the last six months on the Google-owned video site. The honorees include mainstream acts such as Ariana Grande, Beyonce, Lady Gaga and Taylor Swift — in addition to YouTube stars including Lindsey Stirling and Pentatonix. The 50 artists collectively represent more than 164 million subscribers and 47 billion video views on YouTube. Continue reading YouTube Turns to Big Data for Selecting Music Awards Winners

Popular multichannel network Machinima has signed a deal with Vimeo to help develop and distribute original content. Vimeo has pledged at least $500,000 to the network’s audience-developed original videos for an exclusive Machinima channel on the video on-demand platform. As part of the agreement, Vimeo will become the preferred transactional video-on-demand platform for Machinima’s 30,000 creators. These creators produce some 30,000 hours of content each month. Continue reading Machinima Creators to Sell Videos on Vimeo Through New Deal

The Entertainment Technology Center @ USC will host a 3-day Virtual NAB Cloud Conference, featuring more than 35 speakers, panelists and keynotes, on March 2, 3 & 4 at the YouTube Space LA. A very limited number of seats are still available. The conference is an extension of the Media Management in the Cloud track that ETC leads at the NAB Show and provides a forum for a deeper discussion of Media & Entertainment and the Cloud. The entire program will be recorded and videos will be posted on the ETC YouTube channel in advance of NAB to provide a lasting repository of perspectives and experiences in this rapidly evolving sector. Continue reading ETC@USC to Host 3-Day Virtual NAB Cloud Conference in LA

Comcast, the largest cable company in the U.S., could potentially soon have more Internet subscribers than television subscribers. During the last quarter, the company’s video users increased by only 6,000 to 22.4 million, while its broadband subscribers jumped by 375,000 to nearly 22 million. The diminishing gap could be a sign of the times, with an increasing number of consumers becoming more interested in services such as Amazon and Netflix, as opposed to traditional TV. As a result, Comcast is working to attract more broadband users. Continue reading Comcast Subscriber Shift Points to More Web Than TV Users

While “The Lego Movie” did not bring home any Academy Awards for Warner Bros. on Sunday, it still managed to generate some Oscar gold in the form of a clever toy statuette made of 500 yellow plastic bricks. During the performance of “Everything is Awesome” (nominated for Best Original Song), Lego versions of the Oscar statuette were distributed to audience members Oprah Winfrey, Steve Carell, Emma Stone and others. Before long, #LegoOscar became a top trending topic on Twitter and a new star was born. Continue reading Lego Oscars Were a Major Hit During and After Academy Awards

StyleHaul, a digital startup with a focus on fashion, beauty and lifestyle content, is paving the way for some of its YouTube stars to make their television debuts. The company, which manages thousands of YouTube personalities, has recently secured a deal with Oxygen, Trium Entertainment and Lentos Brand to create a reality TV show. StyleHaul can leverage this opportunity to not only improve visibility for its YouTube stars but also take a cut of the ad revenue that supports cable TV.   Continue reading StyleHaul’s YouTube Stars Making the Transition to Television

Startup Clarifai has developed artificial intelligence technology based on deep learning that can identify what is in a video. This ability could be significant for search engines, which currently have to rely on textual clues around a video to guess what might be in it. Clarifai’s AI has the ability to identify objects, in addition to letting users know exactly when those objects will appear in the video. This technology could be used to help advertisers and other companies analyze their videos. Continue reading Clarifai’s Artificial Intelligence Can Recognize Video Content

In an effort to make a viewer’s video experiences more immersive and interactive, YouTube is testing a new feature that allows viewers to seamlessly switch between camera angles on the videos they are watching. As of now, the feature is only available on a music performance by indie artist and YouTube favorite Madilyn Bailey from a recent YouTube Music Night. However, YouTube is currently accepting inquiries from select YouTube users interested in creating a multi-angle video of their own.  Continue reading YouTube Experiments with Multiple Camera Angles for Videos

Fusion, a cable channel aimed at millennials, is relaunching its website to re-imagine its brand and the field of digital journalism. The site will now feature six sections led by some star hires, including alums from The Atlantic, Daily Beast, and Jezebel. ABC and Univision, the two corporate parents of the operation, will use the site as an “innovation lab” to experiment with coverage that interests the coveted millennial demographic, such as more stories that focus on inclusiveness and social justice. Continue reading Fusion’s New Site Plans to Experiment with Digital Journalism

Yesterday we reported that NBC Sports had announced Sunday’s matchup between the Patriots and Seahawks delivered a 49.7 overnight rating, the highest in Super Bowl history. Numbers released later in the day by Nielsen indicate that the broadcast set a new U.S. television record with 114.4 million viewers, up 2.2 million from last year’s game. The event also set live streaming, social media, and halftime show records. Katy Perry drew 118.5 million viewers, about 3 million more than last year’s performance by Bruno Mars. Continue reading Sunday’s Super Bowl Sets New Live TV and Streaming Records

During CES, Dish announced its $20 per month, OTT subscription service that provides access to Adult Swim, Cartoon Network, CNN, Disney Channel, ESPN, Food Network, HGTV, TBS, TNT, and YouTube videos from Maker Studios. Sling TV could finally help position the enormously popular YouTube content at the same advertising value as television. Advertisers would be able to reach the younger demographic that increasingly watches less television, while multi-channel networks like Maker Studios may grow in value. Continue reading Sling TV Benefits Both Advertisers and Multi-Channel Networks

Twitch Interactive announced late last week that it now averages 100 million global viewers per month. The Amazon-owned site hosts live video broadcasts of gamers competing against each other and has been steadily growing in popularity (its current viewing numbers more than double last year’s figures). The announcement comes as Twitch faces an increasing number of competitors, including Dailymotion, GamingLive.tv, Valve and Google’s YouTube. Twitch generates its revenue through advertising and premium upgrades. Continue reading Twitch Commands Live Gaming with 100 Million Monthly Views