In addition to its AdBitz channel, where viewers can see and vote for their favorite Super Bowl ads after the game, YouTube is also offering its very first Super Bowl halftime show. The show will stream against NBC’s televised halftime show on February 1st, which includes performances by Katy Perry and Lenny Kravitz. Hosted by Harley Morenstein of EpicMealTime, the YouTube show will include performances and appearances from some of YouTube’s biggest names including Freddie Wong and Toby Turner. Continue reading YouTube Plans Alternative Halftime Show for Super Bowl XLIX

With nearly 70 million visitors per month, Pinterest is becoming a popular destination for advertisers to reach new audiences, except not in the way that Pinterest intended. Instead of advertising directly through Pinterest via “Promoted Pins,” advertisers have found success in partnering with an array of “Pinfluencers,” individuals that have accrued millions of followers. Advertisers see the influence these individuals have over followers, and are discovering new ways to leverage them as effective marketing tools.  Continue reading Advertisers Opting for Pinterest Influencers Over Pinterest Ads

Streaming service Vimeo is planning to team up with YouTube network Maker Studios to fund and distribute projects this year that will get exclusive release windows via Vimeo On Demand, the platform’s premium VOD tier. As part of the deal, Vimeo On Demand will be made available to Maker Studios’ 55,000 creators. Disney-owned Maker Studios has started looking into distribution options, including its own Maker.TV player and a new programming partnership with Dish’s soon-to-launch streaming service, Sling TV. Continue reading Vimeo Enters into Deal with Maker Studios for Original Content

French startup Dailymotion announced this week that it is launching a streaming site for the growing number of fans who enjoy watching video of live gaming, a move that would put the company in competition with Twitch, the leader in this emerging field. The move will also provide Dailymotion with another means of taking on its rival YouTube. Gaming video has grown increasingly popular due to new streaming services, the appeal of live professional gaming events, and the rise of massively multiplayer team-based games. Continue reading Dailymotion Games Plans to Compete with YouTube and Twitch

Following earlier setbacks, Samsung has launched its Tizen mobile operating system in New Delhi, India with the entry-level Samsung Z1, priced less than $100. Tizen joins the likes of Google’s Android and Apple’s iOS systems that collectively hold over 95 percent of the market. Samsung is initially focusing on India’s population of mobile phone users since many of them still own basic phones. Samsung hopes to build from the market in India, gain momentum and incentivize app developers to build for Tizen. Continue reading Samsung Launches New Phone Powered by Android Rival Tizen

Snapchat has reportedly set an asking price of $750,000 per day to advertise on its messaging app, a figure some say is too high for a young app. Companies such as Samsung, McDonalds, Universal Pictures and Macy’s were among the early sponsors who paid for quick videos and photos called “Snaps.” However, the new rate may prove unrealistically high, despite the name recognition of early sponsors. Snapchat says it offers the ability to reach millions of people through its Recent Updates and Our Stories live feed. Continue reading Some Brands Wary of Paying Snapchat Top Dollar for Short Ads

According to a recent study by SNL Kagan, mobile entertainment revenue is poised to match that of box office totals. Last year in the U.S., revenue generated by mobile games, videos, music and location-based services topped $9.14 billion (and has grown at a combined annual rate of 50 percent the last three years, notes the research). The 2014 total is getting close to the estimated $10.35 billion consumers spent on movie tickets in the U.S. Mobile games led the charge by far, earning more than $5.2 billion last year. Continue reading Research Points to Mobile Revenue Reaching Box Office Totals

Despite the rise of online streaming music services, the “local nature” of radio makes it the most popular platform for music discovery. According to Nielsen, some 243 million people still tune in to radio each week and 51 percent of listeners use radio to discover new music. That’s more than the number of people that find new music on services like YouTube or Spotify, but many music consumers use a combination of both traditional radio and online services to listen to their favorite tunes. Continue reading Studies Show Listeners Still Turn to Radio for Music Discovery

IK Multimedia is shipping its $100 iRig Mic Field — a tiny stereo condenser field microphone that faces two ways. The company says it is the first such ultra-compact solution for field recording on the iPhone, iPad or iPod touch. The iRig Mic Field is an easy way to record high quality interviews or video. It features a rotatable enclosure that works in landscape or portrait mode, especially useful for video with Lightning connector equipped devices. Additionally, the iRig Recorder app is available on the iTunes Store. Continue reading IK Multimedia Showcases iRig Mic Field for Audio and Video

Google has developed a new measurement tool to determine the number of people who are watching, ignoring or skipping video advertisements. Revenue from digital video ads, although expected to grow in the coming year, still trails far behind the money generated by TV ads. Google aims to use the measurement tool as an effective way to draw marketers to the idea of digital video ads. Neal Mohan, Google’s vice president of display and video advertising spoke about the new tool at CES. Continue reading Google Tool Measures How Consumers Interact with Video Ads

Samsung Electronics plans to extend its Tizen operating system beyond mobile phones to its new smart TVs beginning next month. At CES, Samsung CEO BK Yoon announced that Tizen TVs would initially launch in the U.S. and Korea, followed by a rollout to additional international markets later in the year. Samsung, which has spent years developing Tizen as an alternative to Google’s Android mobile operating system, is looking to better compete in software and services with OS leaders Google and Apple. Continue reading Samsung Targets Google and Apple with Plans for Tizen TVs

During a press event at CES, Dish Network announced its new subscription streaming service, Sling TV, which is slated to debut in the first quarter of 2015. According to Dish President and CEO Joe Clayton, the $20/per month OTT service will offer 25-30 channels from Disney, ESPN, Scripps Networks Interactive and Turner Broadcasting, in addition to exclusive content from YouTube and Maker Studios. The bundle is targeting millennials who might not otherwise subscribe to a cable or satellite pay TV service. Continue reading Dish Network Unveils Over-the-Top Sling TV Service at CES

Google confirmed that it plans to add native support for 360-degree videos for its YouTube streaming video service “in the coming weeks.” At the 2015 CES, French company Giroptic revealed that its soon-to-be-released $499 360cam — a rugged, lightweight, waterproof camera looking to take on the GoPro — would be the first 360-degree camera that YouTube plans to support. The announcement could also be good news for users of new cameras such as the Bublcam, Kodak SP360, Ricoh Theta, VSN Mobil V.360 and others. Continue reading YouTube to Support 360-Degree Videos from Giroptic 360cam

YouTube has confirmed a new feature that will play suggested follow up videos at the end of a viewed video. The video autoplay is currently being tested among a small percentage of users. Autoplay could replace YouTube’s current suggested video grid that appears at the end of every video. If well received by its users, autoplay is a tool that YouTube plans to use to feed content to those casual users that do not necessarily know what they are looking for on the video site. Continue reading YouTube Autoplay Could Change How We Watch Our Videos

Ultra HD displays will deliver on last year’s promise at the 2015 International CES next month. Expect to see 4K/UHD sets with very attractive prices. Set manufacturers Vizio and Acer have already launched 4K displays for $1,000 and under, and other manufacturers are likely to unveil similarly low-cost models. Chinese UHD display manufacturers, that have had a strong presence at recent CES events, will continue their efforts to understand the U.S. consumer and break into the U.S. market at lower price points. Continue reading UHD Displays Expected to Take Center Stage at January’s CES