HBO announced yesterday that it plans to launch a standalone Internet streaming service in the U.S. next year that would not require a traditional TV subscription. The move is part of the cable network’s strategy to reach out to cord cutters, and underscores its growing rivalry with Netflix. The two companies are battling for a new generation of viewers who prefer watching their TV shows and movies via Amazon, Hulu, Netflix, and YouTube rather than subscribing to cable or satellite television. Continue reading HBO to Take On Netflix with New Streaming Service in 2015

During his keynote address at international television market MIPCOM on Monday, Maker Studios CEO Ynon Kreiz suggested that the future of TV would be short-form content. Kreiz believes that linear television is over for the 12-to-24-year-olds of the millennial generation, a valuable group to the advertising industry. He said that Maker Studios is ideally positioned to leverage this demographic with its user-generated, short-form video content since two-thirds of its 550 million users are millennials. Continue reading MIPCOM: Maker Studios CEO Discusses Shift to Short Videos

German company Zeiss, known for its optics tech and premium camera lenses, is developing the VR One, a headset that uses a smartphone’s display, accelerometer, and gyroscope to give users a virtual reality experience. It is similar to Samsung’s Gear VR for the Galaxy Note 4 except the VR One is $100 cheaper and is an open project so that developers can help design the product. Currently, the VR One is compatible with the iPhone 6 and the Galaxy S5, but more phone tray options are coming soon. Continue reading Zeiss Builds a $100 VR Headset That Works with Your Phone

YouTube personalities are venturing into the world of books as publishers continue to seek the next popular authors. These content creators explain that they do not make much from YouTube, which takes 45 percent of advertising revenue, and see publishing as a new market to earn income. For instance, U.K. video blogger Alfie Deyes released “The Pointless Book” in Britain last month, and it rapidly became a bestseller. Meanwhile, others are looking into television shows, radio gigs, and even movie deals. Continue reading YouTube Personalities Try Out New Markets, Including Books

After Yahoo purchased Tumblr for $1.1 billion in 2013, CEO and founder David Karp was promised that the site would remain an independent property. Tumblr would use Yahoo’s advertising technology while Yahoo would use Tumblr’s publishing tools. Now, Yahoo executives see Tumblr as their version of YouTube. Tumblr would solve YouTube content creators’ complaints that they do not make enough money, and the poached YouTube stars would set up their new channels on Tumblr.  Continue reading Yahoo Now Envisions Tumblr as Its Own Version of YouTube

Google’s Niantic Labs has just released the first phase of its ambitious new project to create a fictional universe through a series of interconnected novels, movies, and alternate-reality games. The first novel, “Endgame: The Calling” and the alternate reality game made their debut this week. During the first phase of the launch, what happens in the game will affect the story of the upcoming books. The mobile game that accompanies the story will be launched next year. Continue reading The Makers of ‘Ingress’ Create Another Alternate Reality Game

Lionsgate and “Twilight” creator Stephenie Meyer announced plans to distribute a series of short films exclusively via Facebook. Five aspiring female directors will be hired to produce mini-movies based on the “Twilight” characters. Meanwhile, Netflix announced a new original series for kids, the animated “Kong: King of the Apes,” in addition to an exclusive four-picture deal with Adam Sandler. Netflix is also dealing with a potential exhibition boycott after announcing the sequel to “Crouching Tiger, Hidden Dragon.” Continue reading ‘Twilight’ Coming to Facebook, Netflix Unveils Exclusive Deals

According to a new SEC filing, Amazon’s buyout of online video game streaming company Twitch is now complete. The acquisition, worth $970 million and first revealed in late August, marks Amazon’s largest and most expensive deal to date. This follows earlier reports that suggested a similar deal was in the works with Google subsidiary YouTube. Twitch touts more than 55 million active monthly users, and is currently the largest live-streaming website in the U.S. by a significant margin. Continue reading Deal Now Complete: Amazon Acquires Twitch for $970 Million

According to the Recording Industry Association of America, less than $3.2 billion in music sales was recorded for the first half of 2014, a 4.9 percent drop from the same period last year. While the growth of online streaming services continues to generate revenue for artists and record companies, it may not be enough to offset the reduction in sales of CDs and downloads. While downloads and streaming together totaled $2.2 billion (a similar total to last year), downloads dropped by 9 percent. Continue reading CD and Download Sales Drop as Music Fans Turn to Streaming

Dataminr is a software tool that can find patterns in the millions of tweets posted every day to help news organizations spot leads for breaking news. CNN, BBC, and Gannett had already been testing Dataminr before the software was officially released on Tuesday. The new “Dataminr for News” includes a new mobile app, which will send alerts to notify journalists of developing stories. Dataminr is one of several technologies that media companies are using to mine social media. Continue reading New Software Can Detect Breaking News Leads on Social Media

YouTube is now considered by many consumers to be the leading online resource for watching TV shows. According to research from Frank N. Magid Associates, which polled 2,400 people about online sources they use to watch shows, 38 percent of respondents pointed to YouTube. Netflix held second at 33 percent, followed by Hulu at 17 percent and Amazon Prime Instant Video at 14 percent. The study learned that the number of people who watch video online daily has increased 10 points to 32 percent in two years. Continue reading Growing Number of Viewers Turn to YouTube for TV and Movies

Otter Media announced yesterday that it has taken a majority stake in Fullscreen in a deal that values the digital media company at about $200-$300 million. Otter Media is a joint venture between AT&T and The Chernin Group. Fullscreen connects popular online personalities — such as YouTube stars Connor Franta, the Fine Brothers, and Our2ndLife — with brands interested in reaching an audience under 30 that is increasingly looking online for entertainment. Continue reading The Chernin Group and AT&T Take Majority Stake in Fullscreen

More than 20 talent agencies and management companies are vying to represent some of YouTube’s biggest celebrities with the promise of growing these stars’ online audience and traditional media presence. Agents often negotiate endorsement deals, acting gigs, music deals and book deals. They can also help the young-adult and teenage stars navigate licensing contracts. YouTube stars have started attracting traditional media companies, and now traditional management companies. Continue reading YouTube Stars Hire Agents, Managers in Traditional Media Push

According to eMarketer, Google’s YouTube is projected to take in about $1.13 billion in video-advertising revenue this year, up 39 percent from $810 million in 2013. However, the digital video advertising segment in the U.S. is expanding (YouTube’s 18.9 percent share is down from 21.2 percent last year), and YouTube is not expected to increase its market share significantly over the next three years. YouTube is also somewhat limited in its ad potential due to the amount of user-generated and short content. Continue reading Growth in Digital Video Ad Market, YouTube Maintains Lead

The Makr app turns iPhone users into t-shirt and tote bag designers. Anyone can upload a design, which can be printed on t-shirts, bags, even temporary tattoos. The iPad version also allows users to design paper goods like wedding invitations and business cards. These items are sold through Makr’s online store and the designer gets $2 per sale without having to worry about production, shipping or payments. The tool could help YouTube celebrities and other online stars sell merchandise to fans. Continue reading Makr Produces, Ships, and Sells Custom Design Merchandise