Target will feature YouTube stars Todrick Hall, Ann Le, Tiffany Garcia and Mikey Bolts in four online video shows to be aired on Target’s YouTube channel. Each personality will have four webisodes, offering students attending college in the LA area decorating tips using Target merchandise. The show will follow the same format as many HGTV series, with a before-and-after effect. In order to promote the campaign, Target will use #BestYearEver on other social media pages. Continue reading Target Introduces New Ad Campaign Featuring YouTube Stars

Qplay, the video streaming device and app startup launched by TiVo co-founders Mike Ramsay and Jim Barton, will close for business this Friday. The San Jose, California-based company was founded in August 2012 and its $49 Qplay adapter was introduced in February. The startup’s iPad app provided access to free online video sites — such as Vimeo, Yahoo and YouTube — and curated clips based on user preferences. It did not, however, provide access to subscription services. Continue reading Qplay Video Service Shutters Just Six Months After its Launch

“Ingress,” a multiplayer game that uses the entire globe as its game board, made its debut on iOS this week. Now, iPhone users can join in the fun of working with other online gamers to find real life portals in their community and progress through the “Risk”-like game. “Ingress” already has about four million downloads on Android devices in about 200 countries. Google has also taken advantage of advertising opportunities, allowing businesses to pay to become a portal. Continue reading Google’s Ingress Game Combines Virtual and Real World Play

Tonight’s performance by the Dave Matthews Band in Jacksonville, Florida will mark the first in a partnership between Yahoo and Live Nation to provide free, live streams of a different concert every day for a year. The idea is to draw attention to Yahoo’s video site Screen, which the company sees as an eventual competitor to Google’s YouTube. For Live Nation, and the music industry, the effort could lead to a new franchise for online concerts, which have yet to catch on with consumers. Continue reading Yahoo and Live Nation Partner to Live-Stream Music Concerts

To battle the increasing challenges that music labels have experienced with selling albums, some independent labels and their artists have decided to embrace streaming. Drip.fm, a two-year-old subscription streaming and download service, has partnered with Sub Pop Records to provide subscribers with the label’s albums, singles and special exclusives for $10 per month. The idea is to cultivate and monetize the most loyal fans as streaming continues to popularize. Continue reading Indie Labels Adjust to Growing Popularity of Music Streaming

The social network Facebook is experimenting again with video in its users’ News Feeds. This time, in the iOS app, Facebook users will now see a carousel of video suggestions after watching their friends’ video creations. This new feature makes it easy for users to watch a series of videos and has the potential to eventually become an advertising tool. Currently, the suggested video player only works with user content that is directly uploaded to Facebook. Continue reading Facebook Offers Video Suggestions to Keep Users Watching

An estimated 160 million phones sold this year will feature 4K video-capable cameras, while only two percent of TVs shipped to North America will have 4K screens. These cameras will be available on high-end models, including the Samsung Galaxy S5, the Sony Xperia Z2 and the LG G Pro 2. Meanwhile, cable, satellite and telecommunications companies are unlikely to move to Ultra HD for a few years as they wait for more TVs to show up in American homes. Continue reading Increasing Number of Smartphones Are Capable of 4K Video

YouTube recently started pointing at Internet service providers when it comes to problems with video playback. When a YouTube video experiences buffer or playback issues, a message that reads “Experiencing interruptions?” now appears under the video. Clicking “Find out why” takes users to a new Google page that lists video playback quality for ISPs of different countries. Last month, Netflix posted alerts blaming a crowded Verizon network when customers experienced grainy video. Continue reading YouTube Takes Cue from Netflix, Blames ISPs for Slow Video

Streaming is the new face of digital music consumption, according to Nielsen’s 2014 Mid-Year Music Industry Report. In the U.S., on-demand streaming was up 42 percent from last year with over 70 billion songs (audio and video) streamed in the first half of 2014. Digital track downloads fell 13 percent to 593.6 million, compared with 682.2 million last year. The entire music industry’s sales, including albums, streaming, and downloads, dropped 3.3 percent. Continue reading Music Streaming Up 42 Percent While Digital Downloads Fall

Google is buying online radio service Songza for an undisclosed amount, in a move that could lead to increased competition with Apple, Amazon and others. The Pandora-like service anticipates the kinds of songs users want to hear with contextual playlists, a model that could be key to a future focused on the Internet of Things. The deal comes after Apple purchased Beats Music, Amazon launched its Prime Music service, and Google’s own YouTube readies a music service for this summer. Continue reading Google Acquires Songza: Music Service with Focus on Context

High-profile YouTubers — whether they be vloggers, athletes, musicians or beauticians — can now reach their audience through personalized mobile apps. Victorious, a startup led by three former Google executives, launched last week. The company has recruited several YouTube celebrities to use its app to post photos and videos, and communicate with fans. Victorious will allow the creators to make money from in-app purchases, advertisements and merchandise sales. Continue reading Startup Offers Customized Mobile Apps for YouTube Celebrities

To kick-off VidCon yesterday, industry leaders discussed the strong foundation that YouTube is currently building for the future of entertainment. DreamWorks’ Jeffrey Katzenberg discussed the acquisition of multichannel network AwesomenessTV in addition to the YouTube Nation venture. Maker Studios CEO Ynon Kreiz unveiled upgrades to the Maker Gen platform for creators. And Fullscreen’s George Strompolos announced a $10 million investment toward original programming. Continue reading VidCon 2014: Industry Leaders See Strong Future in YouTube

During her keynote at VidCon in Anaheim, YouTube CEO Susan Wojcicki announced new and upcoming tools designed for content creators. Wojcicki unveiled a creator tip jar, analytics app, fan-submitted subtitles, channel management tools and more. The new products are intended to engage a larger worldwide audience, help build successful businesses and manage creative work. She also noted that YouTube’s new ad campaign has helped more than double awareness of creators. Continue reading VidCon 2014: YouTube CEO Unveils New Tools for Creators

A full 32-page version of YouTube’s contract for its upcoming premium music subscription service has been leaked online through the blog Digital Music News. So far, the most controversial clause included in the contract concerns the ability of major labels to agree upon lowered rates and therefore influence the rate of royalties paid to independent labels. The leaked contract was drafted to send to these independent labels, but is not a reflection of the actual signed deals.  Continue reading Contract for YouTube Premium Music Service Leaked Online

Vice Media is best known for its wide array of online video content, which ranges from current events and investigative reporting to music and kittens. An insider says that the company expects to generate $500 million in revenue this year. Now, major media conglomerates looking for a younger audience are reportedly discussing a partnership with Vice that could potentially amount to billions — while some have suggested that such reports are exaggerated. Continue reading Vice Media Success Generating Interest from Media Giants?