More than 20 talent agencies and management companies are vying to represent some of YouTube’s biggest celebrities with the promise of growing these stars’ online audience and traditional media presence. Agents often negotiate endorsement deals, acting gigs, music deals and book deals. They can also help the young-adult and teenage stars navigate licensing contracts. YouTube stars have started attracting traditional media companies, and now traditional management companies. Continue reading YouTube Stars Hire Agents, Managers in Traditional Media Push

According to eMarketer, Google’s YouTube is projected to take in about $1.13 billion in video-advertising revenue this year, up 39 percent from $810 million in 2013. However, the digital video advertising segment in the U.S. is expanding (YouTube’s 18.9 percent share is down from 21.2 percent last year), and YouTube is not expected to increase its market share significantly over the next three years. YouTube is also somewhat limited in its ad potential due to the amount of user-generated and short content. Continue reading Growth in Digital Video Ad Market, YouTube Maintains Lead

The Makr app turns iPhone users into t-shirt and tote bag designers. Anyone can upload a design, which can be printed on t-shirts, bags, even temporary tattoos. The iPad version also allows users to design paper goods like wedding invitations and business cards. These items are sold through Makr’s online store and the designer gets $2 per sale without having to worry about production, shipping or payments. The tool could help YouTube celebrities and other online stars sell merchandise to fans. Continue reading Makr Produces, Ships, and Sells Custom Design Merchandise

Apple unveiled its new iPhone 6 and iPhone 6 Plus at a press event in Cupertino yesterday. The next-gen smartphones feature higher resolution displays, improved camera capabilities, and a glass that curves around the sides. The iPhone 6 Plus has a 5.5-inch screen, the largest so far for an Apple phone. The company also introduced the long-awaited Apple Watch, its first major new product since the iPad in 2010. The $349 smartwatch will work with iPhone 5 models and the new iPhones. Continue reading Apple Announces Two New iPhones, Smartwatch and Apple Pay

According to Facebook, its users have watched an average of more than one billion videos per day on the social network since June, with more than 65 percent of video views occurring on mobile devices. Facebook is planning new YouTube-like features that should appeal to content producers. Starting this week, users will be able to see the number of views a video has received, which could help people discover popular new videos. Facebook is also testing the ability to display related videos once a clip has ended. Continue reading Short-Form Video a Top Priority at Facebook, Says Zuckerberg

In order for online video producers to make money, YouTube offers a feature that allows viewers to donate to their favorite artists. Independent content creators are the major source of revenue for YouTube, and while some of them do make money through pre-roll ads, it is not enough for many. Now, Google offers Fan Funding so viewers can essentially tip their favorite video creators. The feature works in both the browser and the Android app, and all transactions are processed by Google Wallet. Continue reading YouTube Feature Enables Fans to Donate to Content Creators

Apple and Google are competing for younger programmers to write the next wave of mobile code. In 2012, Apple lowered the minimum age of attendance at its developer conference from 18 to 13. The company supplies scholarships for those that cannot pay the $1,600 fee for registration. Meanwhile, Google holds a youth section at its developer conference for those between 11 and 15 years old. Tech companies are searching for software prodigies that will develop the next big apps for smartphones and tablets. Continue reading Mobile Apps: Apple and Google Seeking Software Prodigies

Mental Floss — a quirky magazine focusing on knowledge and trivia — has become an unlikely online video success story by deploying author and YouTube star John Green. Before writing “The Fault in Our Stars” and other acclaimed novels, the author worked for the magazine. A year ago, Green started “The List Show,” a weekly YouTube post for Mental Floss. His short segments reach millennials, boosting views to 81 million since February 2013, easily beating most magazine video competition. Continue reading John Green Helps Mental Floss Succeed with Magazine Videos

YouTube’s growth shows no signs of slowing, particularly for the top YouTubers and the multichannel networks (MCNs). Each month, the top video sharing platform attracts more than 1 billion viewers watching 6 billion hours of video. Other media companies are now trying to get a piece of YouTube’s audience and its projected $3.4 billion net global advertising revenue. DreamWorks Animation, Disney, Warner Bros., and others are making deals worth millions with MCNs. Continue reading Major Media Companies Look to Leverage YouTube Success

Producer Legendary Pictures and distributor Universal Pictures tapped YouTube stars Felix Kjellberg and Marzia Bisognin to develop a companion Web series for the horror movie, “As Above, So Below,” which opened in theaters this past weekend. PewDiePie and CutiePieMarzia, as the two are better known on YouTube, shot the series in the movie’s setting, the catacombs of Paris. The six-part Web series has generated about 20 million views, while the film’s trailer has been played 9.7 million times. Continue reading YouTube Power Couple Produces Miniseries for Horror Movie

According to a new study by comScore, U.S. consumers are now spending 52 percent of their time with digital media via mobile apps. Marking a significant shift, we are now spending more time on mobile apps than we are on desktop PCs and mobile Web surfing. The report indicates that mobile usage as a whole now accounts for 60 percent of our time with digital media, while desktop-based consumption accounts for 40 percent. Additionally, one-third of U.S. users download at least one app per month. Continue reading New First: Majority of Digital Media Accessed on Mobile Apps

In recent months, we reported that Google was planning to acquire popular streaming platform Twitch.tv for more than $1 billion. However, Google was unable to close the deal, reportedly due to concern over antitrust issues related to its streaming video site YouTube. It looks like Google’s loss is now Amazon’s gain. Yesterday, Amazon confirmed that it is purchasing San Francisco-based Twitch, which touts more than 50 million monthly users, for approximately $970 million in cash. Continue reading After Google Bows Out, Amazon Moves In to Acquire Twitch

Nielsen reports that the number of hours people ages 12 to 17 watch traditional television has dropped seven percent in the last five years, indicating that teens watch less television than any other age group. Meanwhile, over 75 percent of this age group use Facebook and 25 percent use Instagram. Recent statistics have highlighted a shift in younger viewers’ habits from traditional television programming to digital short form content such as YouTube, Vine and Instagram videos. Continue reading Teens Shifting From Traditional TV Content to Online Videos

N3twork (pronounced “network”) is a new app hoping to make video discovery a little easier by organizing online videos into channels, similar to those found on traditional TV. These channels, though, are personalized using data from the users. On each video, the viewer has the option to swipe right to save for viewing later, swipe left to skip, or tap to watch. The service pulls video from an estimated 6,500 different online sources, and users can also upload their own videos. Continue reading N3twork App Curates Online Videos into Personalized Channels

Vine’s new import feature is aimed at brands that want to produce videos without the limitations of a smartphone camera. Previously, Vine only allowed for six-second videos to be recorded and shared using the camera on users’ phones, which boosted creativity for individuals but hindered any commercial use. Now, users can upload videos shot with professional-grade cameras that are edited with computer software. The move is a step toward Twitter’s plan to monetize its video-sharing service. Continue reading Twitter Hopes New Import Feature for Vine Will Attract Brands