Stability AI is launching Stable Audio, a music generation AI tool that uses latent diffusion to deliver what the company says is high-quality 44.1 kHz music for commercial use. Stable Audio uses a web-based interface to generate music from text prompts and duration. Because its latent diffusion model architecture has been conditioned on text metadata as well as audio file duration and start time, it defeats a problem common to diffusion for generative audio — producing cohesive musical segments as opposed to arbitrary sections of a song that start or end in the middle of a phrase. Continue reading Stability AI Develops ‘Stable Audio’ Generative Text-to-Music

YouTube is increasingly popular among connected TV (CTV) viewers who no longer turn to the social video service only for music videos or one-off skits. YouTube says that in the U.S., 65 percent of CTV watch time is on content that is 21 minutes or longer. The shift has prompted the Google-owned platform to change its approach to display advertising. The company is experimenting with longer but fewer ad breaks and limiting creator control with regard to ad placement on new videos. A new countdown timer more prominently displays the time until an ad ends or can be skipped. Continue reading YouTube Connected TV Popularity Prompts Ad Break Testing

The old saying “everybody’s in showbiz” has never been more true than in the creator economy. HubSpot’s 2022 “State of Consumer Trends” survey found that 30 percent of 18-to-24-year-olds identify as content creators, while 40 percent among those 25 to 34 also consider themselves creators. The newly formed Creators Guild of America (CGA) aims to give them a voice and a sense of community. The non-profit bills itself as a “professional services organization” that will provide educational and networking events with brands and studios and act as a watchdog on important issues like fair pay. Continue reading Creators Guild to Serve as Professional Services Organization

YouTube has shared a video designed to demystify the algorithm that determines which Shorts get recommended, driving discovery and potential virality. Unlike TikTok and Instagram, YouTube didn’t reveal its top secrets by sharing specific details. In the Q&A presentation, Shorts Product Lead Todd Sherman answered frequently asked questions and emphasized the differences in how viewers consume content on Shorts versus YouTube. While the former involves swiping through hundreds of clips, flagship users are exposed to 10 or 20 videos and must proactively click or tap to play. Continue reading YouTube Unravels Shorts, Demystifying Discovery Algorithm

Amazon’s live-streaming video service Twitch has begun testing a vertical presentation it’s calling the “Discovery Feed” designed to make it easier for users to browse and find new content. The interactive gaming and entertainment platform is the latest to emulate TikTok’s flagship vertical scroll, joining recent converts YouTube, Reddit, Spotify and Amazon. Beginning this week, select users will be able to access the new viewing format, although initially it will be populated with horizontally-framed creator clips, Twitch says, explaining that the framing will switch to vertical “as the feed evolves.” Continue reading Twitch Is Testing New Vertical-Scroll Feed to Boost Discovery

YouTube is developing a plan for responsible AI that includes creating a framework to compensate recording artists and copyright holders for machine-generated music. YouTube’s Music AI Incubator — with support from early partner Universal Music Group — aims to help singers, songwriters, musicians and producers sort out issues like compensation and intellectual property protections, and work with trade groups and government officials on means of enforcement. YouTube CEO Neal Mohan says creators “have embraced AI to streamline and boost their creative processes,” with YouTube logging “more than 1.7 billion views of videos related to AI tools” this year. Continue reading YouTube Launches Music AI Incubator with UMG as Partner

YouTube Music is adding Samples, a discovery feature that lets users scroll by swiping vertically, similar to TikTok’s signature video feed. Described as “the appetizer to a whole meal,” Samples is comprised of 30-second teasers, but quickly lets users add the entire song to a playlist or share it with friends, all “without leaving YouTube Music,” the Google-owned company informs, suggesting fans “kick off a great new radio station, watch the full video, visit the album page, or even use the song to create your own Short.” Rolling out globally in stages, the Samples tab will appear at the bottom of the YouTube Music app next to the Home, Library and Explore sections. Continue reading YouTube Music Adds a Vertical Video Scroll Called ‘Samples’

Linear TV viewership fell below 50 percent for the first time in July, according to Nielsen’s The Gauge, which tracks total broadcast, cable and streaming consumption via television. Among total TV viewership, broadcast and cable accrued record low shares of 20 percent and 29.6 percent, respectively, representing a linear television total of 49.6 percent. Combined, it still topped TV set streaming viewership, at 38.7 percent, a 2.9 percent increase from June and that month’s streaming record-high share. YouTube (not including YouTube TV) was again the top streamer with a 9.2 percent TV share, up 5.6 percent versus June. Continue reading Linear TV Viewership Dips Below 50 Percent for the First Time

ETC@USC will host its 8th vETC virtual conference at SIGGRAPH 2023 in Los Angeles, August 8-10. The event – which highlights significant presentations of emerging technologies and their impact on the M&E industry – will explore how generative AI, machine learning, and other compelling new tools help simplify building 3D worlds and tackle today’s computer vision challenges. Three days of sessions will be recorded and posted on ETC’s YouTube channel. For those attending SIGGRAPH who may be interested in attending the sessions (located at Z by HP Booth 215), visit the program guide, which includes a full schedule and speaker bios. Continue reading ETC Will Host Sessions at SIGGRAPH Conference Next Week

More than 2 billion logged-in users around the world are watching YouTube Shorts each month. To help creators keep them engaged, YouTube is releasing six new tools to improve creativity. Assists for remixing, adding stickers and effects, going live and more are coming to the platform, which has also begun testing a mobile-first live experience designed to help live creators get noticed in the main Shorts feed. One unusual new feature, Collab, lets creators display a Short in a side-by-side frame with other YouTube or Shorts videos. Collab lets users select from a variety of split-screen layout options. It will debut on iOS with Android to follow.  Continue reading YouTube Shorts Adds Creator Tools Including Collab and Q&A

Google is adding images and video to its Search Generative Experience (SGE), an AI-powered context tool the company began testing in May that some are already calling “the future of Google Search.” Those who have signed up for Search Labs and enabled SGE will begin seeing more multimedia at the top of their search results. The idea is to help searchers “get up to speed on a new topic, uncover quick tips for your specific questions or discover products and things to consider — with article links to dig deeper,” Google explains of its latest AI improvements. Continue reading Google’s AI-Powered Search Delivers Relevant, Visual Results

YouTube TV is bundling Warner Bros. Discovery’s Max with its own NFL Sunday Ticket out-of-market football package. YouTube parent Google entered into an exclusive, seven-year deal to offer the NFL Sunday Ticket package through YouTube TV and YouTube Primetime Channels, beginning with the 2023 season. Max has become a Sunday Ticket partner as part of a broader deal with WBD that includes getting Google TV behind WBD’s relaunch of HBO as Max. Philipp Schindler, chief business officer for Alphabet and Google, shared news of the promos with analysts during his company’s Q2 earnings call. Continue reading YouTube TV Will Bundle WBD’s Max with NFL Sunday Ticket

Alphabet posted a strong second quarter, with Google Cloud revenue climbing 28 percent year-over-year, to $8.03 billion, and overall revenue gaining 7 percent, to $74.6 billion, exceeding analyst expectations, as did the $18 billion in net income. Google Search ad sales grew by nearly 5 percent, to $42.6 billion, while ad sales from Google’s YouTube streaming platform rose almost 4 percent, to $7.7 billion. YouTube had in recent quarters sustained revenue declines, attributed to increased competition from TikTok and others, but was finally able to reverse the downward trend. Continue reading Search Stays Strong and YouTube Rebounds in Alphabet Q2

Have the striking Hollywood writers and actors opened a void that the creator economy is able to fill? Already in demand, top influencers are now being courted by producers and studios hungry for content to fill depleted pipelines. Meanwhile, striking actors and writers are taking their ideas to YouTube, Instagram, TikTok and Twitch, where they can forge a direct relationship with viewers — albeit not one that will result in direct-deposit paychecks. As the definitions of “talent” and “content” continue to blur, the Hollywood landscape could be in for a seismic shift. Continue reading Could Strikes Upend Institutional Hollywood Power Structure?

Streaming accounted for 37.7 percent of overall U.S. TV usage in June, a record share for the digital format. Cable TV accounted for 30.6 percent and broadcast 20.8 percent, according to Nielsen’s monthly snapshot The Gauge. TV viewing was up 2.2 percent in June, the first monthly increase since January. The uptick was principally attributed to young viewers and the summer break. Notably, TV consumption among the 2-11 and 12-17 age groups was up 16.3 percent and 24.1 percent, respectively, compared with May. Alternative viewing options — including streaming and video gaming — accounted for 90 percent among those groups. Continue reading Nielsen: June Marks a New All-Time Record for TV Streaming