Leichtman Research Group notes that 47 percent of U.S. households currently subscribe to Netflix, Hulu Plus, Amazon Prime or a combination of these services, while 49 percent have at least one Internet-connected TV (up from 24 percent four years ago). Interestingly, as paid streaming services become more accessible, consumers still prefer watching video for free. According to nScreenMedia, YouTube accounted for 48 percent of time people spent watching online video in March. Continue reading Half of U.S. Households Now Have an Internet-Connected TV
By
Meghan CoyleJune 2, 2014
Google recently released an online tool that allows Internet users to see how well different Internet providers in their area are able to stream videos from YouTube. By detecting a user’s location and averaging video consumption rates over the last 30 days, Google’s Video Quality Report displays a graph that shows the percentage of videos streamed properly in high or standard definition and patterns in video consumption during different times of the day. Continue reading Google Rates Local Internet Providers on Streaming Quality
It’s that time of year again. Mary Meeker, partner at Kleiner Perkins Caufield & Byers, presented her annual report on Internet trends at the Code Conference in Rancho Palos Verdes, California on Wednesday. Meeker noted that growth in Internet usage was slowing, but overall mobile data consumption (pushed by video) is up 81 percent, due to the growing popularity of tablets and smartphones. While mobile accounted for 14 percent of Web usage last year, it is up to 25 percent today. Continue reading Internet Trends Report: Overall Growth Slows, Mobile on Rise
By
Meghan CoyleMay 29, 2014
After a few months of delays, Yahoo plans to launch its new video service this summer. Like YouTube, the service will allow users to post videos, create their own channels, and embed the Yahoo video player into other sites. Yahoo’s video service is different in its more generous revenue-sharing deals with video creators. Content producers with a Yahoo contract will also have the ability to publish their videos on Yahoo properties including the homepage and Tumblr. Continue reading Yahoo’s New Video Platform Plans to Compete with YouTube
Japanese gaming company Nintendo is poised to launch a new program for YouTube creators that will allow use of the company’s copyrighted material in online videos, and in certain situations, provide creators with a share of the advertising revenue. Nintendo has already been allowing its copyrighted material to appear in videos under “appropriate circumstances,” but the new affiliate program will share ad revenue with YouTube producers who “use the material more proactively.” Continue reading Nintendo Program to Share Ad Revenue with YouTube Creators
New data from analyst IDC finds that shipments of 4K televisions have reached over one million per month and are projected to reach upward of 15.2 million for 2014. Consumer adoption is on the rise as the average selling price has dropped 85 percent worldwide in the last two years, from $7,851 in 2012 to $1,120 in 2014. A new report from BI Intelligence predicts a faster adoption curve than HDTV, with 4K TVs to be found in more than half of North American homes within 10 years. Continue reading Ultra HD: Consumer Adoption on the Rise with Lower Prices
By
Meghan CoyleMay 21, 2014
Facebook and Publicis Groupe, the advertising holding company with clients such as Procter & Gamble, Verizon and Coca-Cola, have struck an advertising deal reportedly worth “hundreds of millions of dollars.” The partnership will give Publicis increased access to Facebook’s user data, ad inventory, and opportunities to advertise on Instagram and to utilize video ads. The deal is the largest to-date between an agency holding company and a tech company. Continue reading Publicis Groupe and Facebook Announce New Ad Partnership
By
Lisette LeonardMay 20, 2014
Researchers at MIT have developed a method for teaching computers to understand what is happening in video content. The method uses a similar approach to textual analysis, such as natural language processing, by looking at each part of a video to figure out what the whole thing means. The researchers created an algorithm to identify what occurs in individual frames of the video, and then determines what those mean when combined in a certain order. Continue reading Researchers Use Algorithm for Computers to Understand Video
Google-owned YouTube is reportedly in active discussions to purchase live video-game streaming service Twitch. While Variety indicates a deal has already been reached for more than $1 billion, The Wall Street Journal more conservatively reports that the two companies are in talks, but in the early stages of a potential deal. Twitch was launched in 2011 by Justin Kan and Emmett Shear, the co-founders of Justin.tv, which was one of the first sites to live-stream user-generated video. Continue reading YouTube in Talks to Acquire Video Game Streaming Site Twitch
LG announced that its new family friendly, all-in-one computer powered by Chrome OS will be available for $350. The “simple, fast and secure” Chromebase will take on the iMac-dominated all-in-one space when it begins shipping this month. Chromebase combines cloud computing, access to “tens of thousands of apps” via the Chrome Web Store, a widescreen 21.5-inch 1080p display, an Intel Celeron 2955U Haswell processor, 2GB of RAM and 16GB of storage. Continue reading LG All-In-One Chromebase Computer to Hit Shelves This Month
By
Meghan CoyleMay 9, 2014
Television networks are currently entangled in expensive negotiations with cable companies over retransmission fees and rights to stream content on other devices. However, if a TV network were to sell its shows directly online with a Netflix-like subscription, GigaOM speculates that the network could still remain profitable and consumers would not have to pay for expensive cable packages. This new model could potentially redefine content distribution via the Internet and television. Continue reading TV Networks to Benefit by Unbundling from Cable Packages?
By
Meghan CoyleMay 6, 2014
At the 2014 NewFronts presentations, online video content providers revealed that product placement will play a larger role in video content. Just as TV shows feature certain brands, online videos may soon have integrated brands in their story lines. The practice, known as branded entertainment, may provide a new source of revenue for video content providers with original programming. Also, viewers typically find branded entertainment less obtrusive than traditional video ads. Continue reading Branded Video Content Migrates from TV to Online Platforms
By
Meghan CoyleMay 6, 2014
Large media companies, such as Disney, AOL, DreamWorks, Warner Bros. and Yahoo, are teaming up with startups that produce YouTube videos popular in the teen and tween age groups. Disney acquired Maker Studios for $500 million in March. AOL and Yahoo have discussed an acquisition deal with Fullscreen. DreamWorks is creating a multichannel network. These deals usually involve advertising agreements in which media companies help YouTube stars sell ads in return for a cut of the profits. Continue reading Media Companies Partner With YouTube Startups, Target Teens
By
Meghan CoyleApril 30, 2014
Yahoo is making deals yet again to expand its video content in an effort to compete with Google’s YouTube, Hulu, Netflix and Amazon. This time, Yahoo will make a foray into original programming by commissioning two original TV-length comedy series. The shows will be available to stream online from Yahoo Screen in early 2015. In addition, Yahoo struck a deal with Live Nation Entertainment to start streaming one live concert per day starting in July. Continue reading New Yahoo Video Offerings: Comedy Series and Daily Concerts
By
Lisette LeonardApril 30, 2014
While most social media sites such as Twitter and Facebook give users the ability to choose how they share their posts, with options such as followers, friends, or public, most users do not realize that terms of service allows the sites to reproduce the content for marketing purposes. The terms of service that users are required to agree to in order to sign up for a social network are often lengthy and comprised of complex legal terms, resulting in many users agreeing to terms they do not fully understand. Continue reading Social Media: What the Lengthy Terms of Service Really Mean