While the distinction between paid advertising and editorial content online can sometimes seem blurred, it was recently suggested that Microsoft was paying Machinima partners to post videos featuring the Xbox One. Machinima’s UK community manager revealed in a tweet (that is now deleted) that video partners were receiving an additional $3 per thousand views for videos featuring the Xbox One. In a related story, Electronic Arts is said to be taking a similar approach with its Ronku program. Continue reading Some Question Stealth Marketing Approach for the Xbox One

YouTube is teaming up with DreamWorks Animation to produce its first daily program. The new short program, “YouTube Nation,” will be available on the YouTube Spotlight page. The show will highlight the most exciting content and creators on YouTube. This will give channels and videos an opportunity to grow and build a loyal audience. DreamWorks will be responsible for production of the show, while YouTube will oversee sales and marketing. Continue reading YouTube Nation: DreamWorks Produces Daily Highlight Show

A new streaming service, Beats Music, is hitting the market in a new AT&T subscription model that will bundle it with smartphone data service, and offer it to as many as five users on the same plan. It will also stand alone as an app for smartphones with free and paid versions, available next week. Beats comes at a time when music lovers have the option to stream, download or listen to the radio, and the streaming market in particular is saturated with endless options of services. Continue reading Beats Creates Playlists Based on Your Mood, Location, Friends

The U.S. Court of Appeals for the District of Columbia has struck down segments of the FCC’s Open Internet rules. Ruling on Verizon v. FCC yesterday, the court has determined that the Federal Communications Commission does not have the power to require Internet service providers to treat all traffic equally. And broadband providers are free to charge companies such as Netflix and Google higher fees to deliver content faster, a cost which would likely be passed on to consumers. Continue reading Verizon v. FCC: Federal Appeals Court Rules on Net Neutrality

It began Monday night with a low cost 4K camcorder, new 4K TVs and a 4K streaming partnership with Netflix, all announced during Sony’s press reveal. But CEO Kaz Hirai kept the news coming during his 2014 International CES keynote Tuesday morning, as Sony introduced new cloud-based streaming TV and gaming services. These events clearly helped set the tone for a show that was dominated by every aspect of the 4K pipeline, especially TVs, and somewhat surprisingly, streaming services. Continue reading CES Microcosm: Sony Press Events Focus on End-to-End 4K

Samsung has updated its mobile computing line with two new models, the Galaxy NotePRO and the Galaxy TabPRO. Both are offered with 12.2-inch screens (the TabPRO also comes in 10.1-inch and 8.4-inch configurations) and are touted as the first mobile devices to offer 16:10 screen ratios. Each features sharp WQXGA displays at 2560×1600 resolution (more than 4 million pixels) for full HD viewing. The tablets run Android 4.4 KitKat. Continue reading Samsung Introduces New Jumbo Screen Galaxy Tablets at CES

In addition to the curved displays and 4K tech touted during Samsung’s press briefing on Sunday, the company also introduced its “Multi-Link Screen” feature, in what could potentially be the first step forward in contextual smart TV apps. Through the new feature, Samsung’s 2014 TVs will essentially allow consumers to view a split screen for perusing Web and YouTube content while still watching live TV. This could lead to social apps, for example, automatically providing related info during broadcasts. Continue reading Samsung Multi-Link Screen to Spur Contextual Smart TV Apps?

“Content without strategy is a home movie,” said David Tochterman, head of digital media for Innovative Artists, a bi-coastal talent agency. “And all of us on this panel are investing our time not just in good content, but the strategy to make it successful.” The panel he was referring to was a Digital Hollywood focus on how today’s multitude of media platforms has significantly changed the content game — from development and production to marketing and distribution. Continue reading Digital Hollywood: Content Strategies for Multiple Platforms

Digital marketing had a significant presence in 2013, when some of the biggest viral campaigns were rolled out and more money was flooding into Hollywood’s digital marketing budgets. Intent, interest and awareness levels among consumers could be accurately measured by sites such as Google, YouTube, Twitter and Facebook, specifically allowing for box office predictions — often predictions of great accuracy — in the early stages before films were released. Continue reading Social Media and Digital Marketing Show Box Office Impact

Some 73 percent of online adults now use a social networking site, while 42 percent now use multiple social networking sites, according to new figures released by the Pew Internet & American Life Project. In terms of number of users, Facebook remains the dominant platform, but an increasing number of consumers are diversifying onto other services such as Instagram, LinkedIn, Pinterest and Twitter. In addition, Instagram users are nearly as likely as Facebook users to check in daily. Continue reading Social Media Update: 73 Percent of Adults Access Social Networks

Through their San Jose-based startup InVisioneer, TiVo co-founders Michael Ramsay and Jim Barton are reportedly getting ready to release a new TV companion device called QPlay, designed to blend video discovery and curation with smart TV functionality. According to a recent FCC filing, QPlay connects to TVs through HDMI and, similar to Chromecast, relies on an iPad for Wi-Fi set-up and device interaction, rather than a remote control. Continue reading TiVo Co-Founders Plan Launch of QPlay TV Streaming Device

One criticism of Roku’s popular line of streaming media devices has been a lack of support for YouTube, now one of the most essential sources of video and music on the Internet. YouTube announced this week that Roku 3 users will finally have access to YouTube content on their TVs. Users can also pair their mobile devices to YouTube on the Roku with the “Send to TV” feature, which lets you send videos by simply connecting a tablet or smartphone to the same Wi-Fi as your Roku player. Continue reading YouTube Available for Roku 3, Additional Model Support Soon

Google has released a Glass software update that includes some substantial new features. Update XE12 provides users with the ability to snap a photo with a discreet wink, adds a lock screen function for improved security, offers options for uploading Glass-shot videos directly to YouTube, and intros Hangouts integration for messaging and chatting with friends. Additionally, the Google Play Music app is available and the long-awaited MyGlass app for iOS is being rolled out. Continue reading Google Glass Software Update Delivers Compelling Features

Facebook has begun selling video advertisements, which will appear in users’ timelines starting on Thursday. The ads will play automatically in news feeds on both the Web and via smartphones, although Facebook says that will only happen on phones connected to Wi-Fi so as not to eat up users’ data. One of the very first ads is a short teaser for the upcoming film “Divergent,” and Facebook’s hope is that it will beat TV’s reach and YouTube’s targeting. Continue reading Facebook Rolls Out Video Ads to Compete with TV and YouTube