Google is finally allowing Nielsen to put measurement tags on YouTube video ads, which will likely attract more advertisers to the site. Nielsen will be able to provide demographic information in partnership with Facebook, and marketers will be able to see how many people are seeing their ads, and how often. For two years, Google wouldn’t allow measurement tags on its ads, but the change of heart comes at a time when online ad sales are booming. Continue reading Google Allowing Nielsen Measurements for YouTube Videos

The BroadbandTVCon broadband TV and multi-screen summit took place at Hollywood & Highland on November 5-6. Executives from a range of companies including AOL, AT&T, CBS, Dijit Media, Omelet, Ooyala, Unicorn Media, Watchwith and Yahoo! gathered to offer their impressions regarding the direction of second screen apps, the impact of mobile devices, the growing influence of millennials and the subsequent changes to content and advertising. Continue reading Exclusive: Execs Discuss Second Screens at BroadbandTVCon

Netflix and YouTube continue to dominate as the most-used video services in North America, according to new data published in Sandvine’s Global Internet Phenomena Report. The two services combined were responsible for more than half of all peak residential North American downstream traffic during September. Together, Hulu and Amazon accounted for a mere three percent of peak downstream traffic. Netflix alone accounted for nearly 32 percent of downstream traffic. Continue reading Netflix is Biggest Source of Internet Traffic in North America

During a recent live-streamed conference, Google announced new Google+ photo features, including Action, Eraser and an iMovie Trailers-like Auto Awesome Movie tool. The company announced that the Google+ Hangouts app for Android now offers location sharing, animated GIF support and SMS integration. There have also been changes to Google+ Hangouts On Air, including a new Control Room menu. There are currently 540 million monthly active Google+ users. Continue reading Google Unveils New Google+ “Auto Awesome” Photo Features

As its contracts with producers come up for renewal, YouTube is changing its terms for ad revenue splits, no longer providing major Hollywood players like CBS or Warner Bros. with special deals over smaller names such as Machinima or AwesomenessTV. Previously, YouTube offered up to 70 percent of its ad revenue to encourage film and TV producers to place content on the site. Now that YouTube has exploded in popularity, it plans to keep 45 percent of all advertising profits starting in January. Continue reading YouTube Changes Ad Revenue Split: No More Sweetheart Deals

YouTube hosted its first-ever YouTube Music Awards Sunday at Pier 36 in New York City, and viewers around the world got to stream the event live from their computers. Actor Jason Schwartzman and comedian and musician Reggie Watts were the unscripted hosts, while Spike Jonze was the creative director. The show attracted around 220,000 viewers at its highest point, and the whole event felt like a spontaneous, often chaotic, and not-at-all traditional award show. Continue reading Live-Streamed YouTube Music Awards Disorganized But Fun

According to inside sources, YouTube is readying a premium on-demand music service expected to launch later this year. The new YouTube offering, designed with mobile listening in mind, would be similar to a service such as Spotify, but include video. It is expected to be tiered with a free ad-supported option and a premium component that features unlimited access to a full catalog of tracks, similar to what Google offers with its All Access subscription music service. Continue reading YouTube to Launch New Premium On-Demand Music Service

YouTube’s most popular programmer, Maker Studios, is restructuring its network of genre-ranging channels in an effort to better reach consumers and advertisers. Its more than 55,000 channels will be organized into four units: men, women, family, and entertainment programming. At the Variety Entertainment & Tech Summit on Monday, Maker Studios chairman Ynon Kreiz also unveiled Maker Max, which allows content creators to more easily manage their videos. Continue reading Popular YouTube Programmer to More Closely Resemble Cable

Music downloads are on the decline, and many music executives agree that streaming services like Pandora and Spotify are likely a major cause. So far, 2013 has seen 1.01 billion track downloads in the U.S. — four percent less than this time last year. Album downloads are up two percent, however, bringing the total downfall to one percent. Streaming services, meanwhile, have seen a revenue increase of 59 percent since last year. Continue reading Music Downloads on the Decline Thanks to Streaming Services

San Francisco-based startup Smule has 125 million members worldwide who use its 18 social music-making apps. Users are able to record and share covers and originals, and even sing duets with people halfway across the globe. The apps have spawned online communities featuring music that ranges in quality from YouTube amateurs to artists on the radio. Earlier this month, the company unveiled Smule Nation, a revamped website that makes select performances accessible online by anyone. Continue reading Smule Nation: Aspiring Stars Turn to Social Music-Making Apps

Facebook and Pinterest are the clear standouts when it comes to referral traffic from social networks. While Facebook leads the pack, accounting for more than 10 percent of traffic to publishers in September, Pinterest holds second place, driving more traffic than Twitter, LinkedIn and Reddit combined. According to data from social plugin service Shareaholic, collected from 200,000 publishers, Pinterest drove 3.68 percent of traffic to publishers in September, about three times as much as third-ranked Twitter. Continue reading Social: Facebook, Pinterest Drive Most Traffic to Publishers

A new website is building a dataset to help determine whether consumers are increasingly turning to piracy when movies are not made available legally via streaming, digital rental or digital purchase. The site — PiracyData.org — lists the top 10 most pirated movies on BitTorrent as reported by TorrentFreak each week, and researches the Can I Stream It? service to determine whether each title is available legally. The authors suggest that shorter windows would help counter piracy. Continue reading Do Movie Fans Turn to Piracy Due to a Lack of Legal Options?

Netflix is in talks with several pay TV providers, including Comcast and Suddenlink Communications, to offer its online video service as an app on pay TV set-top boxes, according to those familiar with the talks. Netflix and cable operators are competitors, but both may be open to the possible benefits in combining their services. However, some cable operators have concerns regarding Netflix technology on their network and where that may lead.

Continue reading Netflix in Talks with Cable Companies to Combine Services

Amazon’s newest tablet, the Kindle Fire HDX, is a good color tablet with a few improvements, but isn’t as versatile as its current rivals, suggests Walt Mossberg. Its best feature could be the video chat-based tech support, activated by its Mayday button. The latest 7-inch screen version starts at $229. Mossberg describes the tablet as a “hardware gateway to buying digital content from Amazon.” The basic model includes ads, but a version without ads can be purchased for an additional $15. Continue reading Tablet Review: Amazon Launches Kindle Fire HDX this Week

Magine’s cloud-based TV service currently allows users to scan TV schedules, surf channels, rewind programs and access archived content via their tablets, smartphones or computers. Starting early next year, European users will be able to do the same with their smart TVs when sets from LG, Panasonic and Philips’ venture with TPV Technology will come preloaded with the Swedish company’s cloud TV software. Magine is demonstrating the system this week at MIPCOM in Cannes, France (October 7-10). Continue reading Leading Smart TVs to Include Magine Cloud Service in Europe