IFTTT (“if this, then that”), founded in 2010, automates tasks, such as sending an email when a particular stock goes over a certain price, without the need to write code. Thus far, the user has gone to the IFTTT website or app to connect the tasks in question. Now, IFTTT is enabling developers to embed the integration within apps and users to connect the many apps the service supports. Apps will be able to easily exchange information with other apps, making for an even more user-friendly way of employing the service. Continue reading IFTTT Enables App-to-App Integration, Connects IoT Devices