Nintendo has begun selling Nintendo Labo, $70 and $80 cardboard add-ons that, with software, let users transform the hybrid Switch tablet/console into a miniature piano, motorcycle handlebars, robot exo-skeleton and other objects. The goal is to appeal to new users outside its core base of hardcore gamers. Nintendo president Tatsumi Kimishima said that only 10 percent of Switch users last year were younger than 16, likely due to its $300 price point, which is more than double Nintendo’s 3DS handheld system. Continue reading Nintendo Debuts Labo Cardboard Add-Ons for Young Gamers

The new Nintendo Switch hybrid video game console had the highest first weekend sales in the U.S. of any system in Nintendo’s history, beating a record previously held by the Nintendo Wii. “Zelda: Breath of the Wild,” the first major title for Switch, is also the best-selling launch title in the first two days of sales. The initial numbers are promising for Nintendo, but the challenge is to keep the momentum to reach its goal of selling more than 100 million Switch consoles. That kind of success hasn’t been seen since Nintendo’s Wii console, but so far, the Switch is off to a solid start. Continue reading Record-Breaking Launch Weekend for New Nintendo Console

Finnish company Rovio Entertainment decided four years ago that, rather than license the “Angry Birds” characters to a Hollywood studio, it would finance its own $73 million movie. Since opening on Friday in some territories, Rovio’s gamble has thus far resulted in a $43 million gross. Companies such as Lego A/S and Hasbro turned to studios to finance their films, but Rovio took the same path Marvel did when it made “Iron Man,” with the goal of controlling the franchise over the long term. Continue reading Rovio Self-Finances ‘Angry Birds’ Movie to Control Franchise