ETC’s immersive media head Phil Lelyveld presented a session describing the organization’s third Immersive Media Challenge — this one with a 5G twist. “The challenge is to ask students and recent graduates to come up with an idea for an engaging experience that is impossible to build now that should be possible to build in three to five years,” he said. “It’s not a hackathon. If you can build it in three to five years, you should probably start building it now. If it’s longer than five years, it’s Fantasyland.” Continue reading HPA Tech Retreat: ETC Immersive Media Challenge Explained

If you were looking for a break from CES this week, DreamlandXR offered a wide range of social and professional events with a focus on immersive entertainment, music and eSports. The festival included an insightful two-day conference of immersive media panels and demos at the Alexis Park Resort. Industry leaders discussed the logistics, management, business models and marketing of XR experiences in location-based entertainment, casino spaces, VR theaters, and more. We were told that videos of all panels will be posted on the DreamlandXR site in the near future. Continue reading DreamlandXR Festival Brings the XR Community Together

On the Las Vegas strip, The LINQ Hotel & Casino just opened up six virtual reality bays operated by VR startup Survios. Surrounded by glass walls, the bays are set up with comfortable couches, big screen TVs, Xbox Ones and Oculus Go VR headsets. They offer visitors access to VR games including “Creed,” “Raw Data,” and, soon, “The Walking Dead: Onslaught.” Guests can visit a bar with a wrap-around touchscreen to play casual social games, an AR version of “Rock Paper Scissors” and watch the goings-on inside the VR bays. Continue reading Vegas Casinos Launch Free-Roam VR Games, Experiences

For a long time, we have posited that the future of immersive media will be 10 percent virtual reality and 90 percent augmented reality. In the coming year the VR and AR technologies and markets will continue to advance, but in different directions and for different reasons. VR is moving into niche markets, location-based entertainment (LBE), business applications and eSports. Meanwhile, we expect AR to focus on innovation across numerous fronts, including high-end niche business and professional applications, low-end consumer experiences and new glasses with limited feature sets. Continue reading CES: The Next Wave of Immersive Media Tech and Markets

Japan is on track to become a virtual reality powerhouse, largely due to the imminent release of Sony PlayStation VR. Mixed-reality theme parks, VRcades, augmented reality, and VR retail applications are all gaining traction. Gumi, GREE and Colopl, which has made about 30 VR investments, are a few of the major domestic VR investors. One VR startup, FOVE, a pioneer in eye tracking, has already raised $11 million; its chief executive Yuka has been featured in Forbes and SoftBank’s Taizo Son, chairman/founder of mobile gaming company GungHo, is one of its investors.

Continue reading Japan Emerges as Hub for Virtual Reality Culture, Innovations