By
Paula ParisiOctober 10, 2022
An expansion push for short-form video service TikTok has proven costly for parent ByteDance, which saw losses triple to more than $7 billion in 2021, according to an internal document leaked from the private company. ByteDance revenue grew by almost 80 percent in 2021, to $61.7 billion, and the company did manage to eke out an operating profit for Q1 2022, reports say, a significant benchmark. TikTok crossed the one billion subscriber threshold in less than five years — faster than any other social media firm. The company’s latest stock buyback plan puts its market valuation at $300 billion. Continue reading TikTok Parent ByteDance Sees Losses Rise but Shows Profit
By
Paula ParisiNovember 29, 2021
TikTok parent ByteDance has announced the establishment of six new divisions to monitor the worldwide dissemination of its short-form video apps. The units include online learning; collaboration tool Lark, (the ByteDance version of Slack); game development arm Nuverse; and B2B division BytePlus, selling white-label versions of proprietary algorithms to enterprise customers. ByteDance also operates Douyin, the Chinese version of TikTok. The change from a flat hierarchy and haphazard business approach is prompting speculation that ByteDance aspires to be known for much more than video sharing. Continue reading TikTok Owner ByteDance Aspires to Become a Global Leader
By
Paula ParisiAugust 31, 2021
TikTok has introduced in-app shopping for the first time in a deal with e-commerce platform Shopify. Previously, users could shop on TikTok only by clicking ads. The move is designed to more seamlessly leverage the influencers aggregated on the meme-friendly video service. Participating Shopify merchants can now trick-out their profiles with shopping tabs that link to products like clothing, makeup and household products featured in TikTok content. Shopify is currently piloting the program with merchants including Kylie Jenner and expects to offer the feature to all e-commerce partners this fall. Continue reading TikTok and Shopify Partner to Pilot In-App Shopping Feature
By
Debra KaufmanJuly 14, 2021
Beijing-based ByteDance, parent company of social video app TikTok, which was valued at $180 billion in December, indefinitely put plans on hold for a public offering. The company had been considering an IPO in the United States or Hong Kong but its founder and CEO Zhang Yiming changed his mind after meeting with China’s cyberspace and security regulators who reportedly told him to focus on data-security risks and other issues. Another reason for holding off is that the company did not have a chief financial officer at the time. Continue reading ByteDance Pauses its IPO After Meeting with Chinese Officials
By
Debra KaufmanJune 22, 2021
Privately-held startup ByteDance, owner of TikTok, reported that its revenue more than doubled to $34.3 billion last year, rising 111 percent from a year ago while gross profit rose 93 percent to $19 billion. As of December 2020, ByteDance — which also runs Douyin, the domestic Chinese version of TikTok, and Jinri Toutiao, a news aggregation app — had about 1.9 billion monthly active users on all its platforms. Due to share-based compensation to workers, the company had a $2.1 billion operating loss last year. Continue reading ByteDance Revenue, Profit Leap in 2020 But No IPO in Sight
By
Debra KaufmanMay 13, 2021
In Europe, TikTok is working with streetwear label Hype and other brands to test in-app sales, a first step towards competing with Facebook in the e-commerce arena. Parent company ByteDance’s China-only app Douyin did $26 billion in e-commerce in its first year of operation. Sources reported that TikTok is already working with vendors in various European markets including the United Kingdom. TikTok is also working on another pilot program to connect people hunting for jobs with companies looking for employees. Continue reading ByteDance’s TikTok Tests E-Commerce and Job Search Tools
By
Debra KaufmanMay 5, 2021
TikTok announced that Shouzi Chew — chief financial officer of parent company ByteDance — has been named chief executive of TikTok, replacing interim chief executive Vanessa Pappas. Pappas, who took on that role last year when then-chief executive Kevin Mayer departed, has been named global chief operating officer. Previous to his role at ByteDance, Chew was chief financial officer and international business president at Xiaomi, where he led the company’s initial public offering on the Hong Kong Stock Exchange. Chew is fluent in English and Chinese. Continue reading ByteDance Executive Shouzi Chew Is New TikTok Chief Exec
By
Debra KaufmanApril 28, 2021
Hit songs on TikTok seem to arise spontaneously, spurred on by user enthusiasm. In fact, nothing could be further from the truth. Take Megan Thee Stallion, for example, who recently won a Grammy for best female rapper. Her popular song “Savage” first become a hit on TikTok after that platform’s management analyzed user data and advised the singer’s record label how to best promote her. In other words, Tik Tok, which is described by experts as “more controlled” than competing apps, helps pick which videos go viral. Continue reading Behind the Scenes, TikTok Working Hard to Create Viral Hits
By
Debra KaufmanSeptember 18, 2020
In its deal with Oracle, ByteDance is angling for majority ownership of TikTok. “Conceptually, I can tell you I don’t like that,” responded President Donald Trump, who is still in favor of U.S. majority ownership of the app’s operations. Although Trump admitted he hadn’t been briefed on the specifics of the deal, Senate Republicans and others are concerned that it falls short of the original goal. A source stated that Treasury Secretary Steven Mnuchin aims to ensure that U.S. ownership is “well over 50 percent.” Meanwhile, the Commerce Department, at President Trump’s direction, announced this morning that TikTok and WeChat will be banned from app stores in the U.S. beginning on Sunday. Continue reading TikTok-Oracle Deal Rests on Data Security, Ownership Details
By
Debra KaufmanAugust 31, 2020
ByteDance is expected to soon make a deal to sell TikTok’s U.S. operations to one of two groups of suitors: Microsoft, now teamed up with Walmart, or Oracle, potentially supported by a coalition of investors. According to sources, discussions are still “fluid.” Walmart entering the fray has changed the calculus; its background in digital sales could push TikTok to evolve to a platform with e-commerce integration. A sale to Oracle, however, might focus more on TikTok’s data to buttress its own advertising, cloud and data businesses. Continue reading ByteDance Considers Two Competing Offers for TikTok U.S.
By
Debra KaufmanAugust 7, 2020
Facebook’s Instagram debuted Reels, its short-video feature designed to compete with Chinese app TikTok. Instagram previously aped Snapchat’s disappearing photos with its own Instagram Stories, which has since become hugely popular. TikTok chief executive Kevin Mayer called out Reels as a “copycat product,” but Instagram director of product Robby Stein said that Instagram plans to distinguish Reels from the competition by “adapting to users.” The launch takes place amid tumult over TikTok’s future in the U.S. Continue reading Instagram Reels, Rival to TikTok, Launches in 50+ Countries
By
Debra KaufmanAugust 4, 2020
After weeks of negotiations and following a phone call between President Trump and Microsoft chief executive Satya Nadella, the company stated it will purchase TikTok’s U.S. operations. Microsoft will work to seal the deal — which will also include Canada, Australia and New Zealand — with ByteDance by September 15. Stating appreciation for Trump’s “personal involvement,” Microsoft added that U.S. users’ data would be transferred to and remain in the country. Trump earlier said he would ban TikTok from the U.S. Continue reading With Trump Approval, Microsoft to Acquire TikTok’s U.S. Unit
By
Debra KaufmanDecember 17, 2019
TikTok has exceeded 1.5 billion downloads — half of them in the past year — and, in the process, has become a genuine competitor of Facebook, Instagram and YouTube. Chinese AI firm ByteDance, owner of TikTok, is valued at $75 billion, one of the world’s most valuable startups. The company is reportedly looking into an IPO in Hong Kong in 2020. Now that it has commanded widespread attention, ByteDance is also under scrutiny over how it stores personal data and if it follows orders from the Chinese government to censor content. Continue reading TikTok Catapults to Level of Facebook, Instagram, YouTube