According to Technicolor brand management exec Pam Kunick-Cohen, the company is gearing up to reintroduce the RCA brand (which Technicolor owns and licenses) to a new generation of consumers this month. Speaking at a recent industry event in Brooklyn, she emphasized the need to reach out to millennials with the message that “the RCA brand represents quality, innovation and value.” A website relaunch will join a major social media push and a national online media buy featuring the new tagline, ‘RCA: Made For Moments.’ TWICE reports: “The plan calls for a live event to be held sometime during November at California’s Glendale Galleria, which will feature RCA-branded products from around Black Friday to Christmas.”