The Huffington Post is a prime example of how digital media continues to impact the magazine and newspaper businesses.
Last week, it introduced a sleek new digital magazine for the iPad called Huffington and it is moving aggressively into online video.
“Huffington is a particularly acute reminder of how much things have changed,” writes David Carr for The New York Times. “Last year, The Huffington Post was sold to AOL for $315 million, less than a year after Newsweek was sold for a dollar, and in April the site won its first Pulitzer, for David Wood’s 10-part series about wounded veterans.”
“More unique Web visitors now go to The Huffington Post each month than The New York Times, according to the research company comScore,” writes Carr.
Meanwhile, traditional media is being dragged reluctantly into the digital era. Time Inc., for example, just agreed to Apple’s terms so it can sell its digital magazines on iTunes. And local newspapers continue to struggle. The Times-Picayune in New Orleans, for example, is undergoing a big layoff.
“It’s true that legacy media brands still have juice and powerful assets at their disposal,” notes Carr. “No purely digital media product has kicked up anywhere near the profits that beleaguered traditional brands still do. But smart minds will figure that out. As his lawman uncle told the sheriff played by Tommy Lee Jones in ‘No Country for Old Men,’ ‘You can’t stop what’s coming.'”
The Huffington Post is a prime example of how digital media continues to impact the magazine and newspaper businesses.
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