TheBlu: Interactive Browser Experience Brings Oceans to Life Online
By Philip Lelyveld
January 12, 2012
January 12, 2012
The mission of theBlu is to present the world’s oceans via a Web app as a globally shared art and entertainment experience.- MIT Media Lab director Joichi Ito, National Geographic explorer in residence Sylvia Earle, and Oscar winners Andy Jones, Kevin Mack and Louie Psihoyos are involved.
- “The really interesting thing about theBlu is how it brings together the biology, the activism of conservation, the beauty and the artistic elements as well as the grassroots, participatory social media movement,” explained Ito.
- Wemo Media, the Venice, CA-based start-up behind the project, just received $2 million in seed funding.
- The company plans to release additional titles through its media creation platform and invites artists, software engineers, animators, composers and other creatives from around the globe to collaborate.
- Wemo Media is already working with the MIT Media Lab, USC School of Cinematic Arts and Carnegie Mellon’s Entertainment Technology Center.
- TheBlu is currently in private beta. Invites are available by request.
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