ThinkAnalytics has launched an AI-powered platform designed for video service providers. Called ThinkMediaAI, it is said to unify content monetization — including contextual advertising, content curation and content bundling — across a variety of services, from live to CTV, FAST, VOD and more. Headquartered in the UK, with offices in Los Angeles, Singapore and India, ThinkAnalytics leverages a recommendation engine, claiming to track more than 475 million real-time data records and 8 billion recommendations per day. The company plans to showcase the new tech at NAB 2025, April 5-9 in Las Vegas.

ThinkMediaAI “covers discovery and personalized recommendations to search, voice, editorial and automated curation, A/B testing, actionable business insights, advertising and metadata enrichment — in a single solution,” writes Broadband TV News.

“ThinkMediaAI is an investment that drives subscriber satisfaction and growth, reduces vendor complexity, drives operational efficiencies, and creates new monetization opportunities through innovative applications of AI trained on massive datasets,” ThinkAnalytics Chairman and CEO Eddie Young said in an announcement.

TV Technology lists ThinkMediaAI benefits:

• Removal of vendor complexity as a single AI-powered solution that streamlines media workflows.
• Monetization at scale by unlocking new revenue streams with addressable and contextual advertising and content bundling in a single platform.
• Best-in-class technology leveraging the latest AI and natural language processing (NLP) solutions to enhance media operations.
• Operational efficiency that reduces complexity and automates workflows to do more with less.
• Proven ROI that delivers measurable business impact and increases profitability.

“With ThinkMediaAI, we’ve built a platform that understands content, enhances monetization opportunities and optimizes workflows, all powered by state-of-the-art NLP, AI, and generative AI technologies,” ThinkAnalytics founder and CTO Peter Docherty added. “This has been made possible by the scale of our customer base of 500 million viewers, giving us an understanding of viewer behavior that is second to none.”

The ThinkAnalytics website lists Max, Sony, Deutsche Telekom, Sky, Dish and Liberty Global among those that are using or have used its services.