Threadlife Seeks to Become the Instagram of Video

By Karla Robinson
November 2, 2012

A new iPhone app called Threadlife wants to be the Instagram of video sharing, enabling users to create three-second clips and thread them together in private or public streams to create social video reels.
The service was created by Zappos founder and former CEO Nick Swimrun along with Ken Martin, co-founder and CEO of design company BLITZ Agency. It launches today as invite only.
“What sets Threadlife apart from other video apps, its creators say, is that its three-second limit eliminates any need for editing, a major obstacle for the success of video-sharing,” CNET writes. “It’s much easier to apply filters on photos to make them look better than it is to edit a long video clip. The three-second clips are more like photos that can be strung together, Martin said.”
Public threads can be shared through Facebook, Twitter or the Threadlife network. There’s no limit on the number of clips or “stitches” that can be threaded together; users can sort clips by date or creator. Clips can also be moved to different threads.
The app also allows private threads for personal conversations between friends.
“Eventually, the Threadlife team hopes to incorporate tagging and location-specific information, and adding ways to make money off the service, like inserting video ads into threads or charging for extra storage space,” CNET writes. “Martin said there’s also plans to expand to other devices to desktop.”

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