Meta Platforms is testing its own TweetDeck-like app for Threads, the text-and-image focused social network it launched in early July 2023 to rival what was then Twitter (becoming X later that month). The new feature allows test users to pin up to 100 feeds on a homepage and display them on a single screen, making it simple to peruse posts from different follows, recommendation feeds or content propagated through specific topics or keywords. The experimental layout is currently being tested only for Threads on the web. Threads currently has more than 150 million users.

Bloomberg compares the feature to TweetDeck, which was so “beloved by Twitter diehards” it was purchased by the company in 2011.

“Twitter management considered selling it to users as part of a subscription offering on several occasions over the years, but never ended up charging for it,” Bloomberg writes, adding that “after Elon Musk acquired Twitter in late 2022, he changed the name of TweetDeck to X Pro and added it to the company’s subscription offering.”

Threads, Bloomberg writes, “is not charging for its new TweetDeck lookalike product, a spokesperson confirmed.”

“If you’re in the test, you can choose to keep things simple with a single feed, or add separate columns for your favorite searches, tags, accounts, saved posts, and notifications,” a Meta spokesperson told The Verge, explaining “you can choose to have specific columns auto-update in real time.”

The Verge speculates that the new interface “is likely a response to common complaints from Threads power users about being forced into the algorithm-powered For You feed every time you visit Threads on the web,” noting “Threads does have a real-time Following feed,” requiring users to “bookmark the following URL or switch every time you load Threads.”

Pinterest also allows users to bookmark feeds to a Pin board, although it doesn’t allow the scheduling of a user’s own posts across multiple social platforms like TweetDeck/X Pro.

To the extent that Meta limits the new presentation to browsers, “the web version of Threads could soon be much more useful,” writes Engadget, though if the app is well-received it will inevitably make its way to mobile.

Bloomberg reports that Meta CEO Mark Zuckerberg — who posted an image of what the new aggregator page looks like — said his goal is to up the number of Threads users to 1 billion.