TikTok is launching a new feature called Profile Kit that gives creators the option of displaying up to six videos on other sites. In-app access to off-site link-in-bio landing platforms is a feature of the Profile Kit, with freemium social media landing page Linktree announced as TikTok’s first Profile partner. Some are calling the Profile Kit expansion a savvy way for Tiktok to spread its influence with a light footprint during a time of regulatory scrutiny. Leveraging engagement, TikTok is also launching Focused View, an ad unit that advertisers will pay for only if users engage for at least 6 seconds.

TikTok claims its users not only “spend more time watching TikTok every day” than any other platform, but are also “more engaged,” with 46 percent viewing the short-form video content service “without distractions or multi-screening,” insight a news release attributes to a Kantar study commissioned by the ByteDance company. The takeaway, “engagement is TikTok’s superpower and an opportunity for brands,” is also the pitch.

Focused View is the next generation of TikTok’s Video View campaign. With Focused View, “brands only pay when users have voluntarily watched an ad for at least 6 seconds or when they interacted with the ad within the first 6 seconds (whichever comes first),” TikTok says. “Which is saying something about how fast people move on from ads, given the chance,” notes TechCrunch.

Video View and Profile Kit were among the announcements from last week’s TikTok World (where keynotes and sessions were to be made available for replay starting today). “Profile Kit will sit within TikTok’s developer portal, where TikTok also provides tools to build TikTok-based logins, create automatic video imports, build TikTok-based apps, integrate experiences by way of APIs and more,” writes TechCrunch.

Creators have turned link-in-bio apps into a popular way to manage busy landing pages. Linktree alternatives include Beacons, Bio.fm, Carrd, Koji and Later. “Linktree was an early mover and is possibly the biggest at the moment, judging by the hefty $1.3 billion valuation it landed earlier this year on the back of a $110 million funding round,” TechCrunch reports.

“TikTok videos regularly go viral off-platform,” says The Verge about the new association with Linktree. “Audiences who visit creator Linktree pages will essentially get a preview of what’s on TikTok,” with links that might entice curious visitors to click there. “With Linktree, you can share multiple links in an easy-to-find location,” making it easier for followers to keep track, writes Linktree, whose users reguarly include links from YouTube, Facebook and Instagram.

While “TikTok is still lagging in MAUs behind biggies like Instagram,” its current growth rate is on track to change that, according to TechCrunch, which writes that the app regularly ranks “at the top for worldwide downloads” and in terms of revenue “currently holds the title of being the highest grossing app as of Q3.”