TikTok is debuting new editing tools and one of them, Photo Mode, is drawing comparisons to Meta’s popular Instagram app. “For when you’d prefer to express yourself in formats other than video, we released Photo Mode, a new carousel format available on mobile for photo content that’s ideal for sharing high quality images on TikTok,” the company writes. The launch occurs just as Instagram has begun shifting its emphasis to video, to the consternation of many users, disapproval TikTok may have noticed as it seeks to pick up market share.

The enhancements affect more than photos, however, allowing users to make quick and easy adjustments to video, audio and text. “With the new tools, users will be able to stack, trim and split video clips,” writes TechCrunch, conceding ”it’s already pretty simple to edit and post videos on TikTok, but these new tools give creators more ways to play around with their content and make it more intuitive.”

The new toolkit offers ways to cut, trim and specify the duration for sound and adds new sound effects. “Sounds play a big part of videos on TikTok and are often the basis for many trends, so it’s not surprising that TikTok is giving users more ways to incorporate sound into their content,” TechCrunch reports.

Users can now create longer descriptions, as TikTok ups the count to 2,200 characters per post, giving creators “extra room to build on the stories they’ve shared” and another way to express themselves, TikTok says in an announcement.

“The expanded character count could also give creators more ways to optimize their content for search,” notes TechCrunch, observing that given “younger users tend to use TikTok as a search engine, the company is giving creators more opportunities to optimize their content for search.”

TikTok’s new Photo Mode carousel “allows viewers to swipe through” featured images, that “automatically display one after another,” Digital Trends writes, adding that users “can add music to a Photo Mode post,” differentiating it from a standard Instagram carousel.

The changes come “as TikTok continued its streak as the app that has generated the most revenue in a quarter for the fourth straight quarter,” reports TechCrunch. “TikTok’s global app along with its Chinese version, known as Douyin, together retained the position as the top-grossing non-game app across the App Store and Google Play combined, with approximately $914.4 million in consumer spending in the quarter.”