Time Warner Invests Heavily in Social TV Data Firm Bluefin Labs
By Karla Robinson
January 25, 2012
January 25, 2012
- Time Warner Investments led the $12 million funding of social TV data company Bluefin Labs.
- Bluefin sells data regarding TV engagement to programmers, distributors, agencies and advertisers.
- “Social TV analytics is a hot space right now, with startups crunching social data to strive to measure engagement — the missing link of TV metrics,” according to Lost Remote.
- Bluefin Labs co-founder and CEO Deb Roy said, “Bluefin Labs data provides this deeper insight and can also share where marketers can find the most social media-engaged television audiences.” The company will use the funding for R&D and to expand sales and client service offerings.
- Lost Remote suggests that, for social TV analytics companies, the key is to establish “industry-standard metrics that become the new currency of television and second-screen experiences.”
- GetGlue and Zeebox, two other social TV companies, also received noteworthy investments this January.
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