Time Warner to Stream CNN and HLN Online
By Dennis Kuba
July 19, 2011
July 19, 2011
- As part of its “TV Everywhere” strategy, Time Warner is streaming live simulcasts beginning this week of cable news channels CNN and HLN to people who subscribe via distributors such as Comcast, Dish Network and Verizon.
- “TV Everywhere” is designed to discourage service cancellations by subscribers (also known as “cord cutting”).
- Media companies are hoping to gain additional revenue from streaming either directly from distributors or through higher TV ratings.
- “We’re trying to lead by example. We’re trying to show that it works,” said Andy Heller, vice chairman of Time Warner’s Turner Broadcasting. “If we don’t give consumers those options, you run the risk of seeing the potential for cord cutting.”
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