Topshop Launches Shoppable Livestream for London Fashion Week
By Karla Robinson
September 18, 2012
September 18, 2012
- Global high street retailer Topshop is offering London Fashion Week fans across the world a livestream of the event and adding social features that allow viewers to interact with the stream and related products.
- “Viewers will not only be able to click on clothes and accessories to browse color options in real-time, they’ll also be able to change the music, download the show soundtrack from iTunes, snap screenshots to share instantly on Facebook (a feature that was developed with in-house Facebook engineers), cut and share video clips, and order looks and makeup appearing on the catwalk,” Mashable reports.
- The concept is not entirely new. Burberry has been offering a livestream/shopping experience since 2010 with “elaborate staging” and “panning shots,” the post explains.
- One exciting feature of Topshop’s new social entertainment and commerce venture is getting the fashion to consumers faster. “Makeup will arrive within 48 hours in the 100+ markets Topshop.com ships to; clothes and accessories will ship in six to eight weeks, well ahead of their January arrival in stores,” the post states. “Topshop will be tracking early purchases to decide how much product to stock in store come January.”
- “In addition to Topshop.com, the livestream will also be broadcast on large screens at its Oxford Circus flagship in London, the websites of 200+ media partners and pinned to the top of its Twitter page, though it will lack the aforementioned add-ons in all of the latter places,” Mashable writes.
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