Tubi has come up with a unique way to showcase its catalog of 250,000 movies and TV episodes: a feed of short-form videos similar to TikTok content. Called “Scenes,” the feature is available via Tubi’s mobile app for Android and iOS. Tubi, the Fox Corporation free ad-supported streaming television (FAST) service, hopes Scenes will help Tubi viewers find what to watch as part of a “strategy to provide effortless entertainment on mobile.” Tubi already leverages machine learning and AI models to help personalize its recommendation experience and encourage discovery.

Scenes aims to set Tubi apart from rivals Pluto TV and the Roku Channel, “as well as put it in closer competition with short-form video-sharing platforms like Instagram Reels, TikTok and YouTube Shorts,” TechCrunch writes, adding that the move is geared to attracting younger audiences, “whose viewing habits are shifting in the rapidly changing streaming landscape.”

“Currently, users either get a shrunk down version of their TV streaming app on their phones or are limited to quick vertical videos on social platforms,” Tubi Chief Product and Technology Officer Mike Bidgoli said in an announcement. “We believe there’s a better way to meet the needs of mobile users on the go, allowing them to watch both short form video and long form within the same app.”

Scenes can be found on the navigation bar of Tubi’s mobile app. “As viewers engage by liking or saving content to My List within Scenes, recommendations will become increasingly personalized,” the announcement explains. After saving content to My List it is easily viewable across any of the 30+ devices on which Tubi is available.

Tom’s Guide reports Scenes works “by giving you a feed of movie and show clips that you can then use to launch into watching the full movie or episode.” Tom’s says Scenes “is an AI-powered feature, but it’s not completely AI — which is a good thing.”

Scenes “uses AI and machine learning to trawl through the hundreds of thousands of hours of free movies and shows on the platform, and then creates a pool of AI-generated clips from those movies and shows. Once that pool is created, Tubi then uses humans to curate the Scenes that will show up in your Scenes feed.”

“Do you watch movie clips on TikTok that get you curious?,” asks CNET. Scenes aims to cut out the middleman.