Tumblr Integration with Open Graph Dramatically Boosts Traffic from Facebook
By emeadows
May 18, 2012
May 18, 2012
Since free blog hosting platform Tumblr integrated with the Facebook Open Graph feature in April, its referral traffic from the social network has grown by more than 2.5 times.- “This statistic makes one thing clear: the social giant really does drive some serious traffic for nearly everyone that’s integrated with its Open Graph so far, even though these integrations are often quite annoying for users,” reports The Next Web.
- According to Facebook’s Developer Blog, this is what Tumblr does well: “Tumblr associates a photo with each post published to timeline and news feed, creating more attractive stories for friends; Tumblr uses the message property for personal messages on the Post, Reblog and Reply actions to show more relevant content to friends; Tumblr provides clear messaging about what activity is posted to timeline and simple controls to help users determine what is shared on Facebook.”
- The posts suggests that success stories such as the Tumblr integration may help Facebook’s IPO launch.
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