The Walt Disney Company already allows sports fans to watch ESPN on mobile devices using the WatchESPN app, and soon Disney Channel fans will experience the benefits of the TV Everywhere trend with a similar app that provides access to Disney Channel content on mobile devices.
“TV networks have been increasingly embracing TV Everywhere, the industry term for letting paying cable and satellite customers watch TV on mobile devices,” explains Ad Age. “The strategy is intended to make cable and satellite subscriptions more appealing and undermine the threat from streaming services such as Netflix and Hulu.”
Disney will first offer the app to Comcast customers. CEO Bob Iger described the deal as “an important step because it delivers more value to the multichannel distributor and it delivers more value to the customer.”
The company plans to bring ABC Family and ABC to its streaming offerings in the future, reports Ad Age.
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