As television continues to morph into something that operates more like the mobile business, Microsoft has the lead with its Xbox, according to a report from Forrester Research.
“The report, by the Forrester analyst James McQuivey, argues that there is a battle of technology platforms about to commence in the television market every bit as intense as the one in mobile, featuring Microsoft, Apple, Google and a small handful of other companies, possibly including Facebook and Amazon,” reports The New York Times.
McQuivey believes that Microsoft has set itself up in the best position thus far with its Xbox, “creating a meaningful audience of people watching online video through their television sets and holding that audience’s attention for the longest amount of time,” the article explains.
In his words, McQuivey wrote: “Microsoft is in the lead, offering everything that matters: a growing content library, a convenient engagement path for millions of existing Xbox 360 owners, and a growing ecosystem of partners and developers eager to exploit the platform for their own purposes.”
According to the report, around half of all Xbox users in the U.S. have connected their devices to the Internet and overall, Microsoft has shipped out more than 66 million Xboxes throughout the world.
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