TV Tune-In: New Second Screen Companion Hopes to Socialize TV

By Rob Scott
November 15, 2011

Rogue Paper Inc. has developed a second screen app named TV Tune-In that is designed to let TV viewers engage in real-time commentary with other viewers.
The company refers to the app quite simply as an “Audience Engagement Platform.” It works by tracking the user’s time zone and program being watched.
According to Rogue: “Viewers can just plop down on the couch, turn on both screens, and dive into the sea of snarky comments about their favorite shows. The app allows users to watch live and time-shifted, to enjoy the entire delicious dish in sync with the episode you’re watching on your TV or laptop.”
The platform is targeting the 40 percent of consumers identified by Nielsen who simultaneously use mobile devices while watching television. These multi-taskers should be of interest to advertisers as well.
“From the 1950s when viewers gathered around the television and discussed the programs, to conversations happening in real-time, television has always been social,” explains Rogue Paper CEO Stephanie Boyle. “TV Tune-In harnesses the social aspect of television and provides a toolkit for broadcasters to engage their audiences and actively participate in the conversations happening around their content.”

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